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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,927
Рецензии: 1,701

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

626–650 из 1,695 отзывов о курсе Маркетинговая аналитика

автор: Leo B Y

7 июня 2019 г.

Too much maths. I nearly died. But I had fun. Thanks Raj, you're the best.

автор: Amulya A D

23 июля 2021 г.

It was very much informative course. I learned a lot of things. Thank you

автор: Ali A

14 февр. 2016 г.

i like it so much, i found it helpful,funny and has a lot of information.

автор: MONIMA C

14 окт. 2021 г.

Great course - explains numericals very nicely with lots of examples etc

автор: Clarisse A M S M

30 июля 2020 г.

I really learned a lot in this course and the modules were very helpful.

автор: George C L

11 июня 2020 г.

i learn a lot of things especialy in solving and it is a big help for me

автор: Eakansh s

21 мая 2020 г.

Course is practically explained non English native can easily understood

автор: Laxman y

6 мая 2020 г.

Nice ...Helped a lot....Thank u professor for learning a lot of insights

автор: Sim H Y

27 апр. 2020 г.

Thank you for being so clear! The practice quiz really helps to clarify!

автор: SUMIT K S

17 мар. 2019 г.

The course was good and detailed made me understand basics of analytics.

автор: David J P O

26 окт. 2020 г.

Excelente curso, aprendí muchísimo el profesor muy bueno para explicar.

автор: Ashen L F

6 авг. 2020 г.

I learn a lot of things in this course thanks to Lecturer and Coursera.

автор: Joel R

18 июля 2020 г.

the best course, i wish i could have a scholarship to study in Virginia

автор: Ka. N

7 июля 2020 г.

This course opens my mind about business and enhances my English skill.

автор: Shreeya S

2 июля 2020 г.

It was the best experience to learn marketing analytics from Coursera .

автор: Ayushi G

27 июня 2020 г.

Quite engaging course filled with examples, cases and numbers. Loved it

автор: Vedant G

22 июня 2020 г.

very informative and loved the practical case studies from time to time

автор: ALDRIN N

16 июня 2020 г.

Well curated course briefing all the essentials in marketing analytics.

автор: Haashir Y

21 мая 2020 г.

very instructive but can be updated to current data to be more accurate

автор: amrita s

19 апр. 2016 г.

Everythibg under one roof. This was really helpful for my job interview

автор: Nakshathra A D

30 окт. 2020 г.

It's really a good session for me .. I can learn more about marketing.

автор: Tamanna H

26 июня 2020 г.

This course actually helped a lot in learning the basics of Marketing.

автор: Vigneshwarababu R

31 мая 2020 г.

Good course for marketer. Instructor and course content are very good.

автор: Mitchel T W

15 мая 2020 г.

Incredible course. It is very well taught, would definitely recommend!

автор: Kamran B

11 июля 2021 г.

Great advanced course for specialized insights of marketing analytics