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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,927
Рецензии: 1,701

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

501–525 из 1,696 отзывов о курсе Маркетинговая аналитика

автор: Albert S

25 янв. 2018 г.

This course was really good and gave me some new insights about marketing analytics and its process

автор: Nandini B

16 апр. 2021 г.

very nicely explained.

Thank you so much sir.. you helped me to understand this course very easly.

автор: Anish D

22 апр. 2020 г.

A very awesome course with a detailed explanation of each topic. Very informative and interesting.

автор: Dakhore K

5 авг. 2019 г.

It is Best course for teaching.

If some One want Lear about marketing analytic so Lear this course.

автор: Sriram A P

5 авг. 2020 г.

Great and enjoyable sessions, Raj did a very great job in taking the sessions active and playful.

автор: Lubana A

15 мая 2020 г.

Learnt a lot from this course. Thanks to the course instructor. He was very clear and informative

автор: Sahil B

22 мар. 2018 г.

Very Interesting and lot of new info. and methods that are used in real world. Prof Raj is great.

автор: Ashish T

8 июня 2021 г.

A​ must for someone who wants to have the best understanding of marketing blended with analytics

автор: Shubhankar s

27 сент. 2020 г.

the language is quite simple and one can easily understand what the instructor is trying to say.


25 сент. 2020 г.

Insightful. Highly recommended if anyone wants to learn about how marketing works and functions.

автор: 布喝_Bre

22 сент. 2020 г.

The teacher is very articulate and I really learned much useful methods from this set of course!

автор: ANIKET A

14 мая 2020 г.

It was truly awesome, thanks to prof. rajkumar who explained the things in funny and lucid way..

автор: Babakhanov M A

9 мая 2020 г.

Thank you very much! A great opportunity to learn remotely and explore new horizons of knowledge

автор: Akash T

16 апр. 2020 г.

I Gained good amount of knowledge which will be very helpful for me to utilise in the industry.

автор: KAJAL M

11 апр. 2020 г.

The faculty has explained everything so clearly!! Intrigued fact was learned during this course.

автор: Ganesh K C

24 сент. 2021 г.

Very Good one. Crisp, Clear & Concise lectures with easy to understand quizzes and assignments.

автор: Devanshu N

24 мая 2021 г.

It's one of the best course on Marketing Analytics. The Teaching style of sir is really awesome

автор: Viral P

28 июля 2020 г.

It is a practical Marketing course, which focuses on the current trends of Marketing Analytics.

автор: VIVEK K

27 мая 2020 г.

Very Interesting and the way each and every topic explain is really very good with an examples.

автор: Deleted A

29 апр. 2020 г.

The instructor is very clear in what he wants to communicate. Was a very useful course overall!

автор: Luis A S C

27 мар. 2020 г.

Great course, great teacher great learning. Definitely a starting point to dive into analytics.

автор: Tharindu H J

29 дек. 2020 г.

This course is really practically explained. Thank you for providing it through this platform.

автор: Cheyenne G

26 сент. 2020 г.

The explanations were great and the practice quizzes really helped in preparing for the test.

автор: Aritra B

3 авг. 2020 г.

Thank you . It was indeed a great journey. Wish to learn more about this fascinating concepts.