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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 1,231
Рецензии: 295

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. For more information on marketing analytics, you may visit; You can also follow my posts in Twitter, @rajkumarvenk, and on linkedin;

Лучшие рецензии


Jun 30, 2018

A very good course. If you are a beginner, excellent knowledge gain. If you are a veteran, brilliant refreshing of important concepts and key market indicators. In short, a course worth doing.


Mar 25, 2018

I have learnt a lot. Thanks a Lot to Mr.Rajkumar Venkatesan. Very clear explanation on each and every concept. I have learnt how to apply in real time with the real time data. Great Learning.

Фильтр по:

151–175 из 294 отзывов о курсе Маркетинговая аналитика

автор: dhruv k s

Feb 22, 2020

One of the most amazing courses on Coursera!

автор: Hemanshu C

Jul 22, 2019

An amazing course by an awesome instructor!

автор: karthik P

Jun 03, 2019

Best Course to learn Marketing Analytics...


Mar 08, 2019

Great learning experience and good exposure

автор: Massimo Z

Jan 10, 2016

The course is well-done and useful. Thanks.

автор: Marc A

Jan 03, 2020

Awesome course, enjoyable and challenging.

автор: Jayesh k

Jul 15, 2019

An amazing course. I recommend it to all.

автор: Raul J B

Mar 22, 2018

I’m very happy whit the thing I’ve learnt

автор: Inderjeet S N

Dec 07, 2016

very well structured and executed course

автор: Khaled

Jan 16, 2016

Simple, clear and add great value to me

автор: Daniel P M S R

Sep 25, 2019

Great course with meaningful knowledge

автор: Mindru D

Jun 28, 2016

Very well defined and good materials!

автор: Deleted A

Dec 02, 2019

Informative lectures. Cool Lecturer.

автор: Rabi k s

Jul 10, 2018

Great work By Raj and coursera team

автор: Reza Z

Dec 04, 2015

thank you for your fantastic course

автор: faycal a

Mar 21, 2020

it has been a great opportunity

автор: Ji, C

Aug 05, 2018

Great examples from real life!

автор: david g

Oct 01, 2016

great basic work to grow upon

автор: Diego D

Dec 13, 2019

Very very very very useful!

автор: Robin d

Jan 12, 2017

Great course for beginners.

автор: Aakash D

Sep 13, 2019

It was a great experience

автор: Vishwajit S

Jul 22, 2019


автор: Salah e o

Jan 15, 2018

Useful courses thank you.

автор: Rakesh S

Jun 08, 2016

very Informative Course !

автор: Venkata N K R

Feb 24, 2016

Realistic and Practical