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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 6,095
Рецензии: 1,746

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

1526–1550 из 1,743 отзывов о курсе Маркетинговая аналитика

автор: Manikant J

18 апр. 2020 г.

Well explained. The study material provided is brief and informational.

автор: 刘海硕

1 сент. 2019 г.

this course is really helpful for those who study marketing first time.

автор: Ram S

25 апр. 2017 г.

I liked this course very much. Best part of this course was assignment.

автор: RAJA A

21 авг. 2020 г.

i have a concentration of teacher face and voice and also undestand

автор: Anurag D

14 июля 2020 г.

Lot more expected in regression analysis. Rest contents were great.

автор: Ralitsa T

7 июня 2019 г.

I would suggest supporting the new terminology with more examples.

автор: Shreeya S

11 июня 2020 г.

course is fine but the sums can be discussed in a more better way

автор: Muhammad S Z

30 июня 2019 г.

Said course is a good starter to for learning Marketing Analytics

автор: Rhea M

20 авг. 2020 г.

It was an absolutely wonderful course. Too many things to learn.

автор: Connie N L K

1 окт. 2020 г.

I enjoyed this course and would definitely recommend to others.

автор: Bilal A

24 апр. 2020 г.

excellent approach to tracking marketing campaigns' performance

автор: saurav b

7 мая 2020 г.

The course is really amazing and the teacher is also very good

автор: Kaival R

16 апр. 2020 г.

The concepts explained are good. But it could've been better.

автор: Dedi N

30 мая 2020 г.

would be better if i get hands-on practice on the regression

автор: akinyiga o

24 мая 2020 г.

Really nice course and worth the time and stress to complete

автор: CHANDAN K

23 авг. 2019 г.

the course structure is but it should be more collaborative.

автор: KOFFI N A Y

1 сент. 2021 г.

Good instructor, the course and concepts are well explained

автор: Dario M M O

10 июня 2021 г.

Sometimes broad and some times very specific. Good course.

автор: Jignesh P

16 мая 2020 г.

Good Course for those who want to learn Marketing Analytics

автор: Arpit R

27 июля 2020 г.

wish they taught us R-programming and how to do regression

автор: Natthapong I

3 мая 2020 г.

I wish there were more analytic exercises for every topic.

автор: Sergio O

16 окт. 2017 г.

Quite useful to learn to measure how important a brand is.

автор: Wynona R N

14 апр. 2020 г.

Good course! Well explained and assignments are just nice

автор: Shabaz A

18 июля 2020 г.

It was really a good course, I've learned a lot from it.

автор: Fatima Y

6 апр. 2020 г.

The professor was really engaging and fun to study from!