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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

4.7
звезд
Оценки: 4,925
Рецензии: 1,433

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

SW

May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG

May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

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1076–1100 из 1,427 отзывов о курсе Маркетинговая аналитика

автор: Shubham A

Apr 25, 2020

Amazing

автор: Abhishek P S

Aug 20, 2019

amazing

автор: Anuj S

Jun 29, 2017

Very We

автор: shilpi s

Feb 18, 2017

Amazing

автор: kemal a r

Aug 11, 2020

Thanks

автор: Tejas K

Jul 23, 2020

thanks

автор: Christian B

Jul 19, 2020

Great!

автор: Sardar M I M

May 16, 2020

Tough!

автор: Sahil B

Sep 15, 2020

Great

автор: Jaydeep P

Aug 25, 2020

great

автор: Wei T H

Aug 16, 2020

good!

автор: Kuldeep S

Jul 20, 2020

Great

автор: Afsana A A

Jun 26, 2020

great

автор: MOBIN A O

Jun 12, 2020

Great

автор: Елемесов А А

Jun 06, 2020

Great

автор: TEJASWINI D

Jun 05, 2020

JNJNJ

автор: Biplab R

May 17, 2020

great

автор: sourav k

May 11, 2020

Great

автор: Engr. S A

Sep 17, 2020

Best

автор: AYAN B

Aug 27, 2020

NICE

автор: Manasi V

Aug 06, 2020

Good

автор: mansour j

Aug 02, 2020

good

автор: shamma a a

Jul 21, 2020

than

автор: Pankaj R

Jul 10, 2020

Good

автор: Suryansh S

Jul 03, 2020

nice