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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,108
Рецензии: 1,479

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

1001–1025 из 1,472 отзывов о курсе Маркетинговая аналитика

автор: Simon B A

May 12, 2020

it was perfect

автор: Tenri A R

May 10, 2020


автор: Shubham K

May 03, 2020

big big course

автор: VIPIN C

Apr 25, 2020

Nice Course...

автор: Deeksha G

Apr 19, 2020


автор: sanket p

Jul 22, 2017

Super Course !

автор: Denny D P

Sep 02, 2020

nice learning

автор: Roberto S I

Jul 29, 2020

Great course!

автор: Minal C

Jul 24, 2020

Great course!

автор: Deleted A

Jun 17, 2020

Great course.

автор: ASHIK A A M

Jun 13, 2020

Well Designed

автор: Ng A W

Dec 23, 2019

Insightful :)

автор: Amanda B

Oct 08, 2019

Great course!


Jul 16, 2017

very good!!!!

автор: Raja K

Sep 18, 2020

great course

автор: Mr. A P

Sep 15, 2020

enjoyed alot

автор: Upendra S B

Jul 29, 2020

Must attempt

автор: Julián E B

Jul 18, 2020

Great course

автор: Mohamad M

Jul 13, 2020

great course

автор: MD A R A

Jul 08, 2020


автор: Ignatius I H

May 31, 2020

Nicely Done!

автор: Palakkumar V

May 07, 2020

Great course

автор: AKSHAY K G

Apr 21, 2020

Great Course

автор: Anshit M

Apr 18, 2020

Nice course!

автор: Aakash m k

Apr 18, 2020

Just Amazing