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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,108
Рецензии: 1,479

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

976–1000 из 1,472 отзывов о курсе Маркетинговая аналитика

автор: Gonzalo E M

May 30, 2018

excellent course

автор: Surabhi S

Nov 18, 2017

excellent course

автор: Dr. P K

Apr 02, 2017

Excellent Course

автор: Sumit T

Sep 02, 2020

Awesome Course.

автор: saurabh s

Sep 01, 2020

one of the best

автор: venus j

Aug 03, 2020

Really GREAT!!!

автор: Deepakshi G

Jun 07, 2020

Great Learning!

автор: MANAB D

Jun 02, 2020

Great Learning!

автор: RAJA B

May 28, 2020

Awesome Course.

автор: Atishay J

May 19, 2020

Great Course !!

автор: Asir M

May 13, 2020

Good Experience

автор: saurabh m

Aug 16, 2017

Awesome Course!

автор: Kavya R

Apr 25, 2017

Great Course :)

автор: Martin L

Apr 21, 2016

Amazing course!

автор: Jose l J O

Nov 16, 2015

Just thank you!

автор: Anubha S

Sep 22, 2020

Awesome course

автор: Sohail N

Aug 26, 2020

Great Learning

автор: Tikesh k

Aug 11, 2020

it was amazing

автор: Rheco P

Aug 02, 2020

Great ! Thanks

автор: Chakshu S

Jul 23, 2020

Amazing course

автор: Dhruv L

Jul 15, 2020


автор: Arijeet D

Jun 24, 2020

amazing course

автор: Punya J

Jun 22, 2020

amazing course

автор: Vikas P

May 26, 2020

Good course 👍

автор: Vanessa M

May 18, 2020

Learned a lot!