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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,098
Рецензии: 1,478

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии


May 08, 2020

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.


May 11, 2020

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

876–900 из 1,472 отзывов о курсе Маркетинговая аналитика

автор: Robin d

Jan 12, 2017

Great course for beginners.

автор: Piyush K

Oct 18, 2020

well explained practically

автор: Gilbert L

Sep 07, 2020

I like the guy, he's nice.

автор: shair

Aug 04, 2020

Best marketing course ever

автор: soumik C

Jun 15, 2020

It was a great experience.

автор: Dzintars N

Jun 08, 2020

Nice! Value for the price.

автор: Aliasgar K

Jun 01, 2020

very good course. loved It

автор: Naman J

May 30, 2020

Great learning experience.

автор: Nandivada P E

May 27, 2020

super and very hard course

автор: Ankur S

May 22, 2020

good course, lots to learn

автор: shreya s

May 14, 2020

Got something new to learn

автор: SAMIR K K

May 05, 2020

it was great to study.....

автор: Tryambak G

Apr 17, 2020

Great learning experience!

автор: Pichayathida

Aug 10, 2020

great course very helpful

автор: Asma I M

Jul 27, 2020

I had perfect information

автор: Animesh S

May 27, 2020

Great learning experience

автор: VISHNU T

Apr 28, 2020

Really informative course

автор: Aakash D

Sep 13, 2019

It was a great experience

автор: Vishwajit S

Jul 22, 2019


автор: Salah e o

Jan 15, 2018

Useful courses thank you.

автор: Rakesh S

Jun 08, 2016

very Informative Course !

автор: Manjeet s

Aug 19, 2020

Outstanding this course

автор: Björn T

Jun 27, 2020

Very interesting course.

автор: Tai H P

May 27, 2020

The course is excellent!

автор: Mohit P

May 18, 2020

Awesome teaching methods