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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,927
Рецензии: 1,701

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

751–775 из 1,696 отзывов о курсе Маркетинговая аналитика


27 мая 2020 г.

very excellent teaching with examples and guest lectures.

автор: Vedant P

2 мая 2020 г.

One of the best investment done amid the lockdown period.

автор: Pranjal

21 апр. 2020 г.

Amazing course, really got to learn a lot of new things!!

автор: Carlos R

12 янв. 2017 г.

Goos course, more detail in the exercises good the great.

автор: Devjit S

29 янв. 2016 г.

I am starting to love this course . Extremely resourceful

автор: Роман Б

13 нояб. 2020 г.

I've enjoyed of this course and got tonns of knowledges.

автор: Esther K

20 июня 2020 г.

Great course and delivery I must say. Thank you Mr. Raj.

автор: Jatin C

14 мая 2020 г.

overall good blend of analytics and knowledge about adds

автор: Daniyal H

16 апр. 2020 г.

Great informative course with great insightful knowledge

автор: gajraj s p

30 апр. 2019 г.


автор: Ramya K

12 мар. 2016 г.

Informative and well laid out. Interesting case studies.

автор: Sujit S

19 июля 2020 г.

Raj sir teaches very well and makes the concepts clear.

автор: Ezebulachi A G

25 июня 2020 г.

Amazing facilitator, easy explanation and fair quizzes!

автор: Maricho P

25 июня 2020 г.

very relevant and very informative. thank you very much

автор: abdelrahman a

16 июня 2020 г.

my first course with you, and it will not be the last

автор: Dhirender S

28 апр. 2020 г.

Good learning and nice clarity about marketing analytic

автор: Mohamed T S

21 апр. 2020 г.

The best course I had in Coursera, most interesting one

автор: Pranay S

9 дек. 2020 г.

It was a great experience and learned a lot of things.

автор: Pratik B

9 нояб. 2020 г.

Great...Very satisfied with course content and quality

автор: Britto P S

22 июня 2020 г.

Rajkumar Sir, I wish to attend your classroom lecture!

автор: Tejas K

29 мая 2020 г.

It was nice learning this course. I thank to everyone.

автор: Akshay V

24 мая 2020 г.

My experience with Coursera was fun and knowledgeable.

автор: Shreekanth R M

22 мая 2020 г.

Enjoyed the whole course and the process of marketing.

автор: Kehinde D

10 мая 2020 г.

I had an insightful learning session with this course.

автор: Elizabeth Y S G

30 апр. 2020 г.

I loved this course!

It is very practical and specific.