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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

4.7
звезд
Оценки: 5,923
Рецензии: 1,700

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

SW
7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG
10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

726–750 из 1,695 отзывов о курсе Маркетинговая аналитика

автор: Mustafa A

3 сент. 2020 г.

Marketing Analytics l Coursera All Quiz & Assignment Answers

автор: Gabriel F

21 июня 2020 г.

Was, Great Time! thanks so much for opprtunty to learn alot!

автор: Sakshi b 2

14 июня 2020 г.

it was a great course and I got to learn many new concepts .

автор: Varut A

2 июня 2020 г.

Mind opening about marketing and data analytics perspective.

автор: Joshua Z

29 мая 2020 г.

It's a good course. It helped me to clear my basic concepts.

автор: Diogo V

17 мая 2020 г.

Very complete and gave me tools that I can use in the future

автор: Salma B

2 авг. 2017 г.

It's great course and it focuse on the real life situations.

автор: Baharuddin Y A R

3 июля 2020 г.

its practical, I can use it for my business in real world..

автор: Kamila D

29 мая 2020 г.

Thank you Raj! It's such a great course! I learned so much!

автор: Celestine W

25 мая 2020 г.

Absolutely amazing. So well constructed and I learnt a lot.

автор: Santa Y G

17 мая 2020 г.

Interesting, I learned full part about marketing. Thank you

автор: Shady S N

3 мая 2020 г.

wonderful material i have learned a lot , thank you so much

автор: Mai O

20 мар. 2020 г.

Outstanding class! Loved the professor and learned so much!

автор: Surya N

10 июня 2019 г.

Excellent course and very good explanation of the concepts.

автор: B19EE021_ N K

8 июля 2021 г.

much things i gain about business ideas and their analysis

автор: SANDIPAN G

3 февр. 2021 г.

very helpful good course and necessary to learn for market

автор: Rishabh V

29 авг. 2020 г.

As a marketing aspirant, I learned a lot from this course.

автор: Maverick C W Q

4 авг. 2020 г.

Great course, the instructor's explaination is very clear.

автор: Dibyanshu U

10 мая 2020 г.

The instructor made it very easy to understand the concept

автор: Samrat U

22 окт. 2019 г.

The course was exceptionally good. Really helped me a lot!

автор: Maria D

28 дек. 2016 г.

This is one realy heplful courese for marketing analytics.

автор: Nyana V

28 июля 2020 г.

Great course, really grateful for the fantastic teaching!

автор: Disha T

15 июня 2020 г.

Amazing course! Quite informative and it's designed well.

автор: arun k S

13 июня 2020 г.

This course was much helpful to understand many concepts.

автор: BHAMIDIPATI S

27 мая 2020 г.

very excellent teaching with examples and guest lectures.