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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,933
Рецензии: 1,702

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

701–725 из 1,697 отзывов о курсе Маркетинговая аналитика

автор: Nguyen B V

15 июля 2017 г.

it is one of the best online courses I have ever participated in

автор: Imteyaz A

11 нояб. 2016 г.

Great course with various aspects of analytics used in marketing

автор: Xie L

20 сент. 2020 г.

Very good course and a lots of insights in marketing analytics!

автор: Shourov G

11 июля 2020 г.

the experience and learning was very effective as well as good.

автор: Saras

5 июля 2020 г.

Such amazing experience. Thank you so much . worth learning it.

автор: Manikandan G

18 мая 2020 г.

Good Experience and interesting assignments and quiz questions.

автор: c s s

20 апр. 2020 г.

the coach is great. basics of marketing analytics was done well

автор: Apulski S

13 апр. 2020 г.

such a incredible journey to learn a lot here,

thank you so much

автор: Iraklis P

17 нояб. 2016 г.

Lots of valuable information, very well structured & presented.

автор: Muhammad M M

21 февр. 2021 г.

Good course and make very helpful for begin marketing student.

автор: Abin B

1 окт. 2020 г.

I love the way he taught us with Squash through out the class.

автор: shivangi p

8 июля 2020 г.

very informative and insightful course had great time learning

автор: Yash g

30 мая 2020 г.

Best Platform To Enhance your skills..

thanx coursera for this.

автор: Gbadamosi M A

29 мая 2020 г.

This course is well put together and it drives home the point

автор: Aditya S

27 апр. 2020 г.

This is a must course who so ever is in Marketing or Analytics

автор: Yohan Y

16 апр. 2020 г.

Amazing first dive into the ocean of marketing possibilities !

автор: Dhaval K B

10 сент. 2019 г.

A great course to start understanding the basics of analytics.

автор: Juan C I

22 мар. 2017 г.

It is a very clear and easy to learn course. 100% recommended.

автор: Stefano G

31 июля 2021 г.

a​wesome at applying skills into the real world of marketing!

автор: MUSTAFA A E

23 янв. 2021 г.

Thank you from the heart

It was a very, very wonderful course

автор: Shrijith N

7 авг. 2020 г.

The way Professor Raj explains is extraordinary. kudos to You

автор: chijindu o

14 июля 2020 г.

i enjoyed this course and i learnt about customers life value

автор: hemlata g

27 июня 2020 г.

Very good insights, Thanks a lot Raj for the wonderful course

автор: Sherif O S

19 апр. 2020 г.

It a great deal of learning process, enjoyable and productive

автор: sara

30 сент. 2017 г.

Rich methodology and detail interpretation, highly recommend~