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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,888
Рецензии: 1,693

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

676–700 из 1,688 отзывов о курсе Маркетинговая аналитика

автор: Syed M A

10 июля 2020 г.


автор: ISHITA P

2 июня 2020 г.

Instructor is very good, plus short videos make course easy going.

автор: Soman P

31 мая 2020 г.

Very relevant to current times and well explained by Professor Raj

автор: Kasmi T N

13 мая 2020 г.

This is a great course and very grateful to learn a lot of things.

автор: Aanchal B

8 мая 2020 г.

Excellent Course! I learned a lot! We had an amazing professor too

автор: Monisha S

22 окт. 2019 г.

It was a paradigm shift to know what Marketing Analytics realy is.

автор: Abdul w

11 февр. 2021 г.

I would rate highest because the instructor is very knowledgeable

автор: mayukh m

24 мая 2020 г.

Challenging yet insightful course. The squash classes were great.

автор: Farshid N

6 июля 2018 г.

Organized, easy to understand, smooth flow, well-thought through.

автор: Pyi H

28 нояб. 2020 г.

The course offers the insights of marketing analytics framework.

автор: Olga T

22 нояб. 2020 г.

Thank you! It was a smart and challenging course!I learned a lot

автор: 321923601022 V H N

15 сент. 2020 г.

Marketing analytics is good topic to learn and get the knowledge

автор: Diego G J G

31 авг. 2020 г.

Un curso muy excelente, muy complementario en todos los apsectos

автор: anushika m

11 авг. 2020 г.

the concepts are explained simply and clearly. excellent course!

автор: Janine C

3 авг. 2020 г.

Prof. Rajkumar Venkatesan explained the topics clearly! Superb!

автор: Sanjay S

22 июля 2020 г.

very informative and easy to understand to all level of students

автор: AJITESH T

6 июня 2020 г.

The course was overall very informative and precisely delivered.

автор: Karla B E L

24 мая 2020 г.

It was a great course!!!! Vey useful!!!! Thanks!!!!! Yeah!!!!!

автор: Sunil P

6 мая 2020 г.

Course was really interesting and provided a lot of new concepts

автор: Neeraj G

22 мая 2019 г.

Course is divide into 5 modules, and explain everything briefly.

автор: D V S k

1 авг. 2018 г.

Made Marketing Analytics simple straight forward and interesting

автор: Nguyen B V

15 июля 2017 г.

it is one of the best online courses I have ever participated in

автор: Imteyaz A

11 нояб. 2016 г.

Great course with various aspects of analytics used in marketing

автор: Xie L

20 сент. 2020 г.

Very good course and a lots of insights in marketing analytics!

автор: Shourov G

11 июля 2020 г.

the experience and learning was very effective as well as good.