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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

4.7
звезд
Оценки: 5,839
Рецензии: 1,673

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

SW
7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

AG
10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

601–625 из 1,665 отзывов о курсе Маркетинговая аналитика

автор: Juan M

9 апр. 2017 г.

Mixing marketing analytics with useful and fruiitful tools to be implemented.

автор: BOONYING K

25 нояб. 2020 г.

Very nice course. If we had more time to do deeper, I would give 5 stars +++

автор: Ubaid U U

26 сент. 2020 г.

Very informative and helpful in the real market. Really enjoyed this course.

автор: MADDALA R

18 июня 2020 г.

this is a great experience for me . hope doing some more course on marketing

автор: Brandon R A

16 апр. 2020 г.

Extremely thorough, and well structured. I learned a lot during the 5 weeks.

автор: Mohamed L

23 янв. 2016 г.

Great course, very detailed and informative.

A must take for every marketeer.

автор: Joseph K

28 сент. 2020 г.

The lecturer was superb in his teaching and the skills are super applicable

автор: Azlan K

19 июня 2020 г.

amazing course, really help me through analytical skills in marketing field

автор: Mansi C

21 мая 2020 г.

A complete guide to understand marketing analysis. enriching and insightful

автор: Amanda B

16 мая 2020 г.

I enjoyed this course and learned a lot! This is not for the faint-hearted.

автор: Jennifer B

15 апр. 2020 г.

Great course! Valuable information that I am excited to apply in my career.

автор: Pratik A

8 апр. 2020 г.

I have learned a lot of things about marketing analytics thanks to coursera

автор: Alina A

11 апр. 2016 г.

This course is very well structured and designed for marketing specialists.

автор: Jeri M D

10 авг. 2020 г.

The way how the course was taught was really great and easy to understand.

автор: Sucharita D

25 мая 2020 г.

Fantastic learning from Raj sir. Thank you sir for this fruitful learning!

автор: Anita G

2 мая 2020 г.

The course is educative and interesting. I thoroughly enjoyed and learned!

автор: Ayush S

21 апр. 2020 г.

The analysis taught is really helpful and can be applied to the real world

автор: Muhammad S S

31 авг. 2019 г.

Loved this course. self paced. 4th and 5 week topics are very knowledgable

автор: Leo B Y

7 июня 2019 г.

Too much maths. I nearly died. But I had fun. Thanks Raj, you're the best.

автор: Amulya A D

23 июля 2021 г.

It was very much informative course. I learned a lot of things. Thank you

автор: Ali A

14 февр. 2016 г.

i like it so much, i found it helpful,funny and has a lot of information.

автор: Clarisse A M S M

30 июля 2020 г.

I really learned a lot in this course and the modules were very helpful.

автор: George C L

11 июня 2020 г.

i learn a lot of things especialy in solving and it is a big help for me

автор: Eakansh s

21 мая 2020 г.

Course is practically explained non English native can easily understood

автор: Laxman y

6 мая 2020 г.

Nice ...Helped a lot....Thank u professor for learning a lot of insights