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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,923
Рецензии: 1,700

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

576–600 из 1,695 отзывов о курсе Маркетинговая аналитика

автор: Mahin I C

9 мая 2020 г.

So far the best course I've had on Coursera. Especially the teacher was incredible.

автор: Daria G

2 мар. 2018 г.

Raj is the exciting teacher! Let's eat more vegetables!!! Cool! Thank you a lot! ;)

автор: Prathamesh T

2 июня 2017 г.

Really cool concepts and measurement techniques explained in simple and concise way

автор: Marion M

22 авг. 2020 г.

Raj does an excellent job of explaining very tough concepts and making it fun too!

автор: Kusi B J

2 сент. 2020 г.

I am really enthused to have this course of study..Thanks to the Lectuere, Mr Raj

автор: Dogukan S

3 авг. 2020 г.

It was a really fun experience and I definitely learned a lot. God bless you all!

автор: sakhar p

29 июля 2020 г.

This course really help me , Now i have great knowledge about marketing analytics

автор: DIANA B

13 июня 2020 г.

Great course, detailed explanations and good examples for a better understanding!

автор: Parshva J

25 мая 2020 г.

brilliant, compact and learnt a lot despire being from an engineering background!

автор: Sonal M

23 июня 2016 г.

A very good course with an excellent Professor who teaches step by step properly.

автор: Shubham K

9 июня 2021 г.

It was quite informative and up to date according to current market requirements

автор: AMISHA S

23 нояб. 2020 г.

This course is designed very well and it is very helpful full skill enhancement.

автор: Matanat M

27 окт. 2020 г.

thanks for everything!! I am grateful to you for every information you taught me

автор: Rima M

21 окт. 2020 г.

I love this course, and also the Subject was so well explained by Raj. Thankyou.

автор: Sultan G

21 мая 2020 г.



автор: Bharat P

14 окт. 2021 г.

excellent explanation of theories coupled with real corporate world experiences

автор: Sweta P

18 июля 2020 г.

Very informative with a touch to all essential area. Good course for beginners.

автор: Mutiara M

24 июня 2020 г.

The instructor keeps the material interesting to learn. Definitely recommended.

автор: Jagadhambal C

28 апр. 2020 г.

Thoroughly enjoyed it. Instructor made the subject fun as well as easy to learn

автор: Sunil R

12 апр. 2020 г.

Wonderful Course all the models cover are useful in marketing analytics carrier

автор: Sam R

19 сент. 2017 г.

Very good course with several actionable items for anyone working in marketing.

автор: S S

26 авг. 2021 г.

Very Good Program with good discussion on various Analytical concepts. Thanks.

автор: Mohit G

8 июля 2020 г.

Great content and teaching sytle. Live examples help you relate to the course.

автор: Maddie O

29 мая 2020 г.

Much more challenging than I anticipated, but I am glad to have stuck with it!

автор: Vito A V P

24 апр. 2020 г.

Great course and give me applicable theory. Fully recommended for this course.