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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,933
Рецензии: 1,702

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

551–575 из 1,697 отзывов о курсе Маркетинговая аналитика

автор: Kanat

25 апр. 2020 г.

Good explanation and sample. this knowledge will benefit me on how to evaluate execution

автор: Franco L

24 апр. 2020 г.

Allowed me to understand the foundations of marketing analytics with a dynamic approach.

автор: Alecia J

9 окт. 2020 г.

This course was beautiful and an exciting journey that i really enjoyed. Thank you all.

автор: Deeksha S

31 июля 2020 г.

A very thoroughly structured course. I got a lot of insights about marketing analytics.

автор: Devika D

8 июня 2020 г.

Very engaging and insightful course. Should be attended for a great career opportunity.

автор: Jyotsna A

4 мая 2020 г.

Though i hate every form of math, the instructor makes it fun and very understandable!!

автор: ANIKET T

17 мая 2020 г.

It's well explained course with good learning experience. Must do for every Marketeer.

автор: Vipin S

14 мая 2020 г.

one of the best teacher is in this course so if u want to take this course go for this

автор: Chris Y

4 мая 2020 г.

Really challenging due to my engineering background but course contents made possible.

автор: Bhavesh H S

27 апр. 2020 г.

Thank you so much Mr. Rajkumar Venkatesan Sir for providing maketing analytics course.

автор: Vilailuck

25 апр. 2020 г.

It’s really good course, easy understanding and can take this one adapt for my working

автор: Varun B

26 мая 2017 г.

Though of a bit high level, the course is a gold when it comes to learning new things.

автор: Poonam J P

5 июня 2020 г.

Great in depth knowledge and nice (Squash & Vegetable) training done by Mr. Venkatesh

автор: Barry E J

2 июня 2020 г.

I recommend this course for marketers. The teaching method and materials are awesome.

автор: Abhilash A

29 апр. 2020 г.

Good course, will recommend it to everyone i know who would be interested in this one

автор: Rana D

22 окт. 2019 г.

I've learned and still am learning a lot of useful information thanks to this course.

автор: SAKTHI B B

3 сент. 2021 г.

I had a great experience in learning with Rajkumar Venkatesan sir. Thank you so much

автор: Antonio Y

5 июля 2020 г.

Great course, I've written 20 pages of my notebook! Great insights and explanations!

автор: Alya

5 июля 2020 г.

Great course, great lecturer, overall fun and recommended for beginners in marketing

автор: Diya T

15 июня 2020 г.

Raj was an amazing teacher with great real-world examples that enhanced my learning.

автор: Mobarshira M A

11 мая 2020 г.

Very informative and quizzes are perfect to test the content taught. Easy to follow.

автор: Nikki G

13 сент. 2020 г.

Loved this course! It was very informative and not too difficult or time-consuming.

автор: Donggyu K

10 авг. 2020 г.

It was very helpful and relevant to the my real work experience in marketing field.

автор: Divyang P

3 авг. 2020 г.

I learned a lot helpful theories with practical examples. Thank You very Very much.

автор: Prachi D

19 июня 2020 г.

This course was very informative. I will surely do many such courses in the future.