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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,927
Рецензии: 1,701

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

526–550 из 1,696 отзывов о курсе Маркетинговая аналитика

автор: Corey S

1 июня 2020 г.

This course was awesome! I learned so much. I am a better professional because of this course.

автор: Anthony B

3 нояб. 2017 г.

Learned different aspects and work that goes into detailed, well informed marketing decisions.

автор: Sergey K

31 окт. 2020 г.

A good course, a great teacher who explains the material in an interesting and accessible way

автор: HARISH P

23 окт. 2020 г.

Excellent Course delivery !! Professor Rajkumar made everything look very simple and logical.

автор: Glenes d

27 сент. 2020 г.

Got a good understanding of Marketing Analytics.This course is structured in a very good way.

автор: Vipul K K

24 апр. 2020 г.

It was very great learning from Coursera, everything was covered well with proper explanation

автор: Gunjan P

3 окт. 2017 г.

The trainer is quite great in explaining concepts along with being very clear and engrossing.

автор: Saurabh M

24 апр. 2020 г.

it was great learning , provided lots of insights on marketing and it analytics


автор: Khalid A

1 авг. 2020 г.

I am thankful for the time I spent with you and hope to learn more and get bachelors degree

автор: Karaththa K G N J

8 июля 2020 г.

Great course, Got many things to myself :)

Really enjoyed the way Sir Venkateshan does it :)

автор: Hiteshwar R B

24 мая 2020 г.

Raj sir is a genius in is domain. Looking forward for more advanced course on the same Sir.

автор: Abhishek S

15 апр. 2020 г.

Its a really good course and Thanks to the instructor for making it very crisp and exciting

автор: GOKUL K C S

9 апр. 2020 г.

it was good we had some new learning it is good if we want some learning here good platform

автор: KOUSTAV C

1 авг. 2020 г.

Had an great experience and learning. The instructor's lecturing style is also very great.

автор: LAKSHMI K

12 июня 2020 г.

Great learning experience!!! Examples are from 2015 but we are in 2020. Could be updated.

автор: Janitta I

23 мая 2020 г.

I love Raj! I have known nothing about marketing but I can learn and it turns out so well!

автор: Sreenesh R B

20 мая 2020 г.

Good course to understand what goes behind a marketing campaign. How to analyse market etc

автор: Sandra S K

12 мая 2020 г.

Absolutely brilliant course for a novice into understanding how to read between the lines!

автор: ASHMI C

18 апр. 2020 г.

nice concept, more weeks can be added regarding calculation CLVs may be from other methods

автор: Aakash J

8 апр. 2020 г.

A very Good COURSE ON Marketing Analytics ,lots of thing learnt such as effect Sales Lift.

автор: Priyanka

13 июня 2020 г.

The explanation of contents was extremely good.I would suggest to ones go through of it.

автор: Shang K v

27 мая 2020 г.

This course gives you a deep insight on how companies operate when it comes to marketing.

автор: Manoj M

6 мая 2020 г.

very interactive course with various real life data examples to understand the techniques

автор: Shipali R

10 мая 2020 г.

This course gave me lots and lots of insight about the business and the marketing world.

автор: Chad P

28 апр. 2020 г.

Learned so much and really enjoyed the presentation style. Great educational experience!