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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

4.7
звезд
Оценки: 5,782
Рецензии: 1,662

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

AG
10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW
7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

501–525 из 1,651 отзывов о курсе Маркетинговая аналитика

автор: Shubhankar s

27 сент. 2020 г.

the language is quite simple and one can easily understand what the instructor is trying to say.

автор: Maheshwar B

25 сент. 2020 г.

Insightful. Highly recommended if anyone wants to learn about how marketing works and functions.

автор: 布喝_Bre

22 сент. 2020 г.

The teacher is very articulate and I really learned much useful methods from this set of course!

автор: ANIKET A

14 мая 2020 г.

It was truly awesome, thanks to prof. rajkumar who explained the things in funny and lucid way..

автор: Babakhanov M A

9 мая 2020 г.

Thank you very much! A great opportunity to learn remotely and explore new horizons of knowledge

автор: Akash T

16 апр. 2020 г.

I Gained good amount of knowledge which will be very helpful for me to utilise in the industry.

автор: KAJAL M

11 апр. 2020 г.

The faculty has explained everything so clearly!! Intrigued fact was learned during this course.

автор: Devanshu N

24 мая 2021 г.

It's one of the best course on Marketing Analytics. The Teaching style of sir is really awesome

автор: Viral P

28 июля 2020 г.

It is a practical Marketing course, which focuses on the current trends of Marketing Analytics.

автор: VIVEK K

27 мая 2020 г.

Very Interesting and the way each and every topic explain is really very good with an examples.

автор: Deleted A

29 апр. 2020 г.

The instructor is very clear in what he wants to communicate. Was a very useful course overall!

автор: Luis A S C

27 мар. 2020 г.

Great course, great teacher great learning. Definitely a starting point to dive into analytics.

автор: Tharindu H J

29 дек. 2020 г.

This course is really practically explained. Thank you for providing it through this platform.

автор: Cheyenne G

26 сент. 2020 г.

The explanations were great and the practice quizzes really helped in preparing for the test.

автор: Aritra B

3 авг. 2020 г.

Thank you . It was indeed a great journey. Wish to learn more about this fascinating concepts.

автор: Corey S

1 июня 2020 г.

This course was awesome! I learned so much. I am a better professional because of this course.

автор: Anthony B

3 нояб. 2017 г.

Learned different aspects and work that goes into detailed, well informed marketing decisions.

автор: Sergey K

31 окт. 2020 г.

A good course, a great teacher who explains the material in an interesting and accessible way

автор: HARISH P

23 окт. 2020 г.

Excellent Course delivery !! Professor Rajkumar made everything look very simple and logical.

автор: Glenes d

27 сент. 2020 г.

Got a good understanding of Marketing Analytics.This course is structured in a very good way.

автор: Vipul K K

24 апр. 2020 г.

It was very great learning from Coursera, everything was covered well with proper explanation

автор: Gunjan P

3 окт. 2017 г.

The trainer is quite great in explaining concepts along with being very clear and engrossing.

автор: Saurabh M

24 апр. 2020 г.

it was great learning , provided lots of insights on marketing and it analytics

THANK YOU SIR

автор: Khalid A

1 авг. 2020 г.

I am thankful for the time I spent with you and hope to learn more and get bachelors degree