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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,921
Рецензии: 1,699

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

476–500 из 1,695 отзывов о курсе Маркетинговая аналитика

автор: Eshani P

24 авг. 2021 г.

Wholesome and insightful course. Professor has made things simple. Really enjoyed it and learnt a lot.

автор: Muralidhar T

27 июня 2021 г.

Great learning . Prof RajKumar venkatesan, thank you for making Marketing analytics so easy and simple

автор: Appu A

30 авг. 2020 г.

A very good course, please include excel sheet to do analysis as well as a few data for us to practice

автор: Ankit S

22 июля 2020 г.

Very insightful course. Great assignments, helped understand topic better through research of our own!

автор: Dr. A S

31 мая 2020 г.

great course with good learning exercises. We definitely had our share of the squash and vegetables :)

автор: Elvira K

18 мая 2020 г.

This was a very useful course. I don't like numbers but I could understand how to use it at marketing.

автор: Mridula M

22 апр. 2020 г.

Very elaborate, Quizzes require a lot of learning and application. Amazing experiments and instructor.

автор: Regina G

31 мар. 2018 г.

Es un curso muy bueno. Me gustaron mucho las explicaciones y me ha servido la información que aprendí.

автор: IIMK_Jesnin _

10 сент. 2020 г.

It was very wonderful to attend a course that give an analytical perspective to marketing activities.

автор: Baneen I

31 авг. 2020 г.

Great professor, he literally made everything super easy and understandable. Course was very helpful!

автор: Fang Y

19 апр. 2020 г.

Had a great time learning about regressions, CLV in this course. Material was easy to digest as well.

автор: Souradeep G

18 мая 2021 г.

The course went into depth of all the topics that have been covered and well explained by the guide.

автор: VIVEK G

26 нояб. 2020 г.

It is a great course marketing people have to pick this course to brush-up or to learn new concepts.

автор: Jose B O

28 авг. 2020 г.

Very good course, full of analysis. Very good insights and very well explained. I liked it very much

автор: Vishal V C

31 июля 2020 г.

It is a very great course.Marketing analytics could be a mainstream in a coming future of marketing.

автор: Md. A B A

2 июля 2020 г.

Very informative and full of calculations that can come in handy when making estimates and forecasts

автор: Nakul D

10 июня 2020 г.

Very useful course for the understanding of the basics of marketing analytics in very simple manner.

автор: Abilash S

5 июня 2020 г.

Topics covered are explained properly with live examples.

Learnings of numerical part was made easier


21 мая 2020 г.

It was excellent, challenging. Learnt alot! hoping to utilize my learning in the real life as well!!

автор: aditi j

5 мая 2020 г.

Highly informative with practical and real life problem assessments. I highly recommend this course.

автор: Varghese J

1 мая 2020 г.

Highly Recommendable Course - Content Rich - Worth Spending Time on this Course - Challenging Course

автор: Israt J

5 июля 2020 г.

He's such an amazing teacher. He has made everything easy for me. It was fun to attend the courses.

автор: Danielle B

24 апр. 2020 г.

A very hands-on course and provides the necessary formulas needed and their practical applications.

автор: Colleen C

18 февр. 2018 г.

Really well organized, very helpful info, teacher was very good. This met/exceeded my expectations.

автор: Albert S

25 янв. 2018 г.

This course was really good and gave me some new insights about marketing analytics and its process