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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

4.7
звезд
Оценки: 5,782
Рецензии: 1,662

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: https://www.linkedin.com/in/education-marketing. Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

AG
10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

SW
7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

426–450 из 1,651 отзывов о курсе Маркетинговая аналитика

автор: Mohtashim B A

10 апр. 2020 г.

Overall, a good course with a comprehensive overview of marketing analytics. All the concepts are nicely explained.

автор: Shubham D

15 июля 2020 г.

Wonderful Course With Tremendous Practical Knowledge! A Must for all the Marketing Students or Business Aspirants.

автор: Asty A

23 мая 2020 г.

i love how this course works! especially when it's "Squash Time" he always encourage us to go up and don't back up

автор: Aishwarya J

16 мая 2020 г.

This course is really very helpful to increase your knowledge about marketing and the analytics used in marketing.

автор: Mahesh W

13 мая 2020 г.

This is one of the best course of my life . Thank you so much for making available this valuable knowledge to us .

автор: ARASH S S

24 окт. 2020 г.

it is a practical and useful course, I highly suggest you to enroll if you're a junior in the field of marketing

автор: shreyas s

14 июля 2020 г.

Learnt very important concepts of marketing analytics which will be definitely useful in the overall development.

автор: Syed M T H

27 апр. 2020 г.

An excellent course. However, I would have liked more in-depth videos about the regression of multiple variables.

автор: Snigdha B

18 июня 2020 г.

Loved the course! Loved the during-lecture pop up questions too! The practise quizzes indeed gave good practise!

автор: PRANAY

7 июня 2020 г.

Thank your sir.. I really learnt so many things for 1st time in my life. Never knew how all these things worked.

автор: Miskat A A

7 мая 2020 г.

This is a very insightful course for business graduates. I have learnt a lot of new topics and loved this couse.

автор: Sanjay L

22 июня 2020 г.

Concepts are very well explained, the design of course is very sound. Real life examples are intact accurately.

автор: Uttkarsh

22 апр. 2020 г.

Amazing course by Professor Raj. Provides intuitive insights into the interesting world of Marketing Analytics.

автор: Melissa M

6 сент. 2019 г.

This was a great course. I learned a lot about how to determine CLV, regression models, brand equity and more.

автор: Bhavya S

17 апр. 2020 г.

The course was very interactive and I felt that was the best part. Besides, the case studies were really good.

автор: Hemant J

18 авг. 2019 г.

It was a great time. I learnt alot new stuff and got to understand how to implement these stuff in real world.

автор: Nikhil M

14 авг. 2020 г.

I thoroughly enjoyed the course and my this course has made me more keen about marketing analytics.

Thank you!

автор: SUKANTA S

22 июня 2020 г.

Great,Learning.

But I feel We need practice more and more to execute this knowledge in marketing applications.

автор: Hua W H

19 мая 2020 г.

Marketing mix, classification, ROI, modeling. The instructor is good and the assignments are worth your time!

автор: Dipesh B

12 июля 2020 г.

Highly technical. Use this course if you are at least 5-6 years into marketing for the best learning output.

автор: Atarah B

16 июня 2020 г.

Raj made learning fun. I appreciated the various case studies, which helped me put the theory into practice.

автор: Avinash P

14 июня 2020 г.

Very informative and thorough. We are constantly giver exercises to really understand each concept in depth.

автор: Bishakh J

1 июня 2020 г.

I have learnt a lot of new things and I prefer every student to go through this course to gain something new

автор: Jaydip

14 апр. 2020 г.

This is a brilliant course and I would happily recommend to anyone who is interested in marketing analytics.

автор: Sunay K

28 июля 2020 г.

It's a very well developed course. Relevant topics. Good pedagogy and expert interviews as well at the end.