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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,697
Рецензии: 1,637

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

Фильтр по:

401–425 из 1,624 отзывов о курсе Маркетинговая аналитика

автор: fatemeh s

12 мая 2020 г.

Great MOOC, very valuable information, very useful exercises and quizzes, it will definitely come to help with my career,

автор: Karishma J

24 апр. 2020 г.

The course was over and above my expectations. It kept me on my toes and very interesting assignments and quiz. Thank You

автор: Narawut T

12 июня 2020 г.

Excellent content for beginner who has few background of marketing. I learn a lot from this invaluable course. Recommend

автор: Stephania A R

3 апр. 2021 г.

Super easy to understand. At the end I realized how much I learned in such a small amount of time. Thank you very much!

автор: Somesh V

26 апр. 2020 г.

The course is helpful in designing our career and preparing a strong CV which gives confidence in cracking an interview

автор: MAYOWA A A

9 апр. 2020 г.

Very educative course with an Excellent delivery from Prof Raj. Thank you for this great impact on my learning Journey.

автор: NILESH A

23 мая 2019 г.

The course is really great! Had an awesome 5 weeks of learning. Truly worth taking and great learning experience. 10/10

автор: Naufal A

19 окт. 2020 г.

I am very happy and proud to be able to complete this excellent Course, thank you very much for the excellent material

автор: Vijay K J

9 июня 2020 г.

It was wonderful experience. I got to learn application of analytics in marketing and how it support decision making.

автор: Kishan K

21 мая 2020 г.

I gained a lot through this course. The course is very well designed, and loved the way Raj helped to sail through it.

автор: Mayank A

15 сент. 2019 г.

This is a great course and gives you the complete insight of the basic marketing analytics with suitable case studies.

автор: Susmit A

25 июня 2020 г.

Fantastic course and instructor. The videos are short and allow you to understand and apply the concepts immediately.

автор: Prasad J ( 2

9 авг. 2020 г.


автор: Aline L

9 июня 2020 г.

The course is interesting and easy to learn as it is structured in small parts. Course content is clear and precise.

автор: Raj R P

5 июня 2020 г.

Our sir Mr.Raj Venkatesh is an awesome lecturer and made our sessions very interactive and the squash was superb!!!!

автор: Aravindhan

4 мая 2020 г.

Gives a simple yet generous introduction to marketing analytics and how the analysis is made use of in the business.

автор: Sebastian A Y P

18 авг. 2020 г.

Un excelente curso que permite comprender con mayor profundidad el aspecto analítico de las decisiones de marketing

автор: Parntep P

3 июня 2020 г.

I Love this course. I love the instructor. Everything is good and I can learn a lot. Than you for the great course!

автор: Chester T S Y

7 мая 2020 г.

An insightful course on marketing applications and models which are highly applicable to the industry I'm based in.

автор: Mohtashim B A

10 апр. 2020 г.

Overall, a good course with a comprehensive overview of marketing analytics. All the concepts are nicely explained.

автор: Shubham D

15 июля 2020 г.

Wonderful Course With Tremendous Practical Knowledge! A Must for all the Marketing Students or Business Aspirants.

автор: Asty A

23 мая 2020 г.

i love how this course works! especially when it's "Squash Time" he always encourage us to go up and don't back up

автор: Aishwarya J

16 мая 2020 г.

This course is really very helpful to increase your knowledge about marketing and the analytics used in marketing.

автор: Mahesh W

13 мая 2020 г.

This is one of the best course of my life . Thank you so much for making available this valuable knowledge to us .

автор: ARASH S S

24 окт. 2020 г.

it is a practical and useful course, I highly suggest you to enroll if you're a junior in the field of marketing