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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,581
Рецензии: 1,611

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

376–400 из 1,598 отзывов о курсе Маркетинговая аналитика

автор: Joyce T

29 июня 2020 г.

This course was rigorous and it really makes you think. The professor presented this course in a fun and intimidating manner.

автор: Reinhart Y

2 июня 2020 г.

Excellent Program with great explanation from the Professor. Thank you so much for this course. a very useful program for me.

автор: Charoenpong

22 апр. 2020 г.

Thank you! I have learned a lot through out the course. I would love to look forward for more advance analytics in marketing.

автор: Prokofev A D

1 сент. 2020 г.

The course is simply amazing! Especially a lecturer who explains difficult material in an accessible way. I really liked it.

автор: PREETI N K

9 июня 2020 г.

It is a beautifully designed course,with a lot of engagement at every point .The course is quite interesting and insightful.

автор: Suraj B

18 июня 2019 г.

best in class, Prof. Raj is exceptionally well in his concepts. Much needed for students like me who are marketing hustlers.

автор: Vishak

26 июня 2017 г.

Very good course videos & materials. Practical & pragmatic ways to asses marketing performance is brought out in this course

автор: Chiyu W

26 июля 2020 г.

Pretty helpful in understanding more marketing analytics knowledge. The workload is low and there's new information to get.

автор: Viet A L

7 июня 2020 г.

I could refresh and deepen my marketing knowledge thanks to this course. It'll help me great for my upcoming future career.

автор: Subramanian R

9 сент. 2018 г.

Designed perfectly with easy to understand & practical examples, good teaching and can't wait to implement this in my work.


26 янв. 2021 г.

In this course i gained some new skills about marketing and i think it will be effective for my career life in the future.


18 янв. 2021 г.

its very usefull when u love marketing,, taking decision based on history data,, some calculations...

i like the course...

автор: Zue T P

28 окт. 2020 г.

It's really good. At first, i attend this class just for fun. But, I finally know that this is very useful to me. Thank U.

автор: Deepak S M

31 мая 2020 г.

Thank you to an awesome faculty and well-paced and structures course. Professor Raj sir is awesome kudos and thank you sir

автор: Rafi M H

22 апр. 2020 г.

This course is really eye opening for a beginner in the analytics world. The content is also applicable to the real world.

автор: Sanni T E

21 мар. 2019 г.

a once in a life time experience for my career in marketing, the course was awesome, effective lectures and relevant test.

автор: Thomson J

22 февр. 2017 г.

Loved the information provided. Was insightful and also loved the professors teaching behaviorr, technique and enthusiasm.

автор: Смирнов П В

22 нояб. 2020 г.

Great course, covering all of the base themes of marketing and statistics analysis. Except maybe distributions of values.

автор: Dindha A R

15 июня 2020 г.

firstly, thankyou. i can understand better marketing analytics. i really love how the lecturer give the clear explanation

автор: milan M

10 июня 2020 г.

It was good learning experience and well designed course with variety of live examples with numbers to analyze in detail.

автор: fatemeh s

12 мая 2020 г.

Great MOOC, very valuable information, very useful exercises and quizzes, it will definitely come to help with my career,

автор: Karishma J

24 апр. 2020 г.

The course was over and above my expectations. It kept me on my toes and very interesting assignments and quiz. Thank You

автор: Narawut T

12 июня 2020 г.

Excellent content for beginner who has few background of marketing. I learn a lot from this invaluable course. Recommend

автор: Somesh V

26 апр. 2020 г.

The course is helpful in designing our career and preparing a strong CV which gives confidence in cracking an interview

автор: MAYOWA A A

9 апр. 2020 г.

Very educative course with an Excellent delivery from Prof Raj. Thank you for this great impact on my learning Journey.