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Вернуться к Маркетинговая аналитика

Отзывы учащихся о курсе Маркетинговая аналитика от партнера Виргинский университет

Оценки: 5,929
Рецензии: 1,702

О курсе

Organizations large and small are inundated with data about consumer choices. But that wealth of information does not always translate into better decisions. Knowing how to interpret data is the challenge -- and marketers in particular are increasingly expected to use analytics to inform and justify their decisions. Marketing analytics enables marketers to measure, manage and analyze marketing performance to maximize its effectiveness and optimize return on investment (ROI). Beyond the obvious sales and lead generation applications, marketing analytics can offer profound insights into customer preferences and trends, which can be further utilized for future marketing and business decisions. This course, developed at the Darden School of Business at the University of Virginia, gives you the tools to measure brand and customer assets, understand regression analysis, and design experiments as a way to evaluate and optimize marketing campaigns. You'll leave the course with a solid understanding of how to use marketing analytics to predict outcomes and systematically allocate resources. You can follow my posts in Twitter, @rajkumarvenk, and on linkedin: Thanks, Raj Professor of Business Administration at Darden...

Лучшие рецензии

7 мая 2020 г.

This was a good and challenging course. It really gave me the basic foundations of marketing.\n\nIt challenged me to think and I enjoyed the projects that were incorporated to give hands on training.

10 мая 2020 г.

Great course.Coursera provides wonderful opportunity for analytics learners through the course.Well designed course packed with assignments.Just Loved every lessons of the course.Thank you Coursera.☺

Фильтр по:

351–375 из 1,696 отзывов о курсе Маркетинговая аналитика

автор: Fariduzzaman s

25 июня 2020 г.

It's really pretty experience for me , Instructor gentleman are really good

i recommend you if you are interested to learn marketing

автор: TANMOY C

26 апр. 2020 г.

Amazing course to understand the application of analytics in the domain of Marketing. Additionally, an amazing instructor to learn from.

автор: Ikram D

22 апр. 2020 г.

Excellent Course! The instructor is vey knowlegeable and detailed. You would learn all fundamentals about Marketing Analytics and more.

автор: Angela M

8 нояб. 2019 г.

Thank you Raj!!! This is certainly the best crafted online course I've been to. I can feel your utmost dedication throughout the videos!

автор: Yuan Z

16 сент. 2020 г.

This course gives me deeper understanding of marketing analytics incl. brand value, CLV, marketing experiment, and regression analysis.

автор: Sagarsingh C

7 июня 2020 г.

Very detailed explanation about each and every topics.. best part is you cannot skip a single topic. because you have to pass the exam.

автор: Vikrant B

2 мая 2020 г.

Great course in terms of simplicity and applying the concepts. Loved the interactive process. A handy set of tools to use for marketers

автор: Kushal D

29 апр. 2020 г.

Fun to learn. Rajkumar sir was great in holding our attention. And ofcourse, I'll remember that squash whenever I'm stuck with numbers

автор: Johannes G A B

5 апр. 2020 г.

Very useful and practical information to understand some key concepts of marketing analytics. The instructor is nice and pretty funny.

автор: Sung-Chang C

28 нояб. 2016 г.

as a novice student, I think that marketing analytics is a valuable entry level course . thank you for offering this wonderful course.

автор: Ankur A

24 мая 2020 г.

I really liked the course and the content right from day 1 and I have learned many new things which I require to grow in my vertical.

автор: Gesh K

29 апр. 2020 г.

Mr. Rajkumar Venkatesan is a next level teacher and He has explained this course in most simplest way ever. Worth doing this course.

автор: Grandyka A G

10 мая 2020 г.

great course, i recommend it to everyone who wants to know more about marketing down to the numbers and its analytical perspectives.

автор: Abhishek S

25 апр. 2020 г.

One of the finest Courses I ever enrolled and completed! Thank you for making this course accessible in times of crisis of COVID-19.

автор: Renuka T

16 авг. 2020 г.

Had an amazing experience, the way sir taught was better than other online lectures I have attended. He makes the lecture engaging.

автор: Aditya K

30 мая 2020 г.

The topics covered were very interesting and the teaching methods employed by the author were engaging and helped in understanding.

автор: Deleted A

26 мая 2020 г.

It's great one. I learn lot of things from this course. I recommend for everyone to do this course those who interest in marketing.

автор: PRAJWAL T

11 апр. 2020 г.

The course is really good. Explanation and the way prof. teaching is good. good course to have basic idea about marketing analytics

автор: Alexandra C

10 июня 2020 г.

Enjoyable, many different aspects to marketing that I didn't expect. The course covers the creative and analytical side very well.

автор: James M I

8 нояб. 2019 г.

I learned so much about the approach behind the scenes in product marketing and the analysis of the process. Thank you very much!

автор: Golla R

4 мар. 2019 г.

Mr. Raj's lecture is very understandable, course was very convenient and allows us to reset the deadline. i recommend this course.

автор: Qinyu S

3 сент. 2020 г.

The course presents the basic ideas of marketing analytics with a lot of examples and interesting activities. It is worth trying!

автор: Sachie W

20 июля 2020 г.

This is a very good course. I gained a lot of knowledge of marketing analytics. thank you cousera for giving us this opportunity.

автор: Sirajus S

3 июня 2020 г.

If you are new in marketing or business development sector in your job field, this course is the beginning point of your journey.

автор: Pranav M

11 мая 2020 г.

Raj is an amazing teacher and a funny guy, I've learnt a lot along the way and it has helped my business ML models out A FAIR BIT