Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.
Этот курс входит в специализацию ''Специализация Бизнес-стратегия'
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Специализация Бизнес-стратегияВиргинский университетОб этом курсе
Недавно просмотрено: 17 016
Карьерные результаты учащихся
67%
начал новую карьеру, пройдя эти курсы
57%
получил значимые преимущества в карьере благодаря этому курсу
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
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100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 3 из 5 в программе
Прибл. 11 часов на выполнение
Английский
Субтитры: Арабский, Французский, Португальский (Европа), Итальянский, Вьетнамский, Корейский, Немецкий, Русский, Английский, Испанский
Чему вы научитесь
How to identify and evaluate opportunities to scale an organization
How to enter new markets and apply game theory to analyze, assess, and respond to competitors
How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth
How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy
Приобретаемые навыки
Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
Карьерные результаты учащихся
67%
начал новую карьеру, пройдя эти курсы
57%
получил значимые преимущества в карьере благодаря этому курсу
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 3 из 5 в программе
Прибл. 11 часов на выполнение
Английский
Субтитры: Арабский, Французский, Португальский (Европа), Итальянский, Вьетнамский, Корейский, Немецкий, Русский, Английский, Испанский
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Виргинский университет
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Программа курса: что вы изучите
3 ч. на завершение
Growth through Scaling
Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there.
3 ч. на завершение
12 видео ((всего 78 мин.)), 4 материалов для самостоятельного изучения, 1 тест
1 ч. на завершение
Growth through Entry
Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position.
1 ч. на завершение
8 видео ((всего 48 мин.))
2 ч. на завершение
Growth through Acquisition
Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth.
2 ч. на завершение
12 видео ((всего 65 мин.))
5 ч. на завершение
Growth through Innovation
Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.
5 ч. на завершение
11 видео ((всего 51 мин.)), 1 материал для самостоятельного изучения, 2 тестов
Рецензии
Лучшие отзывы о курсе BUSINESS GROWTH STRATEGY
от партнера DD21 апр. 2020 г.
Essential Business Concepts and Growth Strategies provides an enhanced vision for the learners to look for a strategic growth opportunity of any firm in the competitive and non-competitive market.
от партнера MM3 окт. 2020 г.
learned about how to manage innovation and how to appropriate gains from innovation. most importantly learnt about how to incentivize innovation as a leader in the firm
от партнера SP29 июля 2017 г.
really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like
от партнера PP12 июля 2020 г.
It was pleasure and helpful to know the strategies of the business world. Anew picture all together for the students like us which will be helpful to gain knowledge.
Специализация Бизнес-стратегия: общие сведения
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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