Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. Learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions. Apply these concepts in case studies of industry leaders JetBlue, Starbucks, Intel Corporate Venturing and Tata Motors.
Этот курс входит в специализацию ''Специализация Бизнес-стратегия'
Business Growth Strategy
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Об этом курсе
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7,911Чему вы научитесь
How to identify and evaluate opportunities to scale an organization
How to enter new markets and apply game theory to analyze, assess, and respond to competitors
How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth
How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy
Приобретаемые навыки
Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
Программа курса: что вы изучите
Неделя
13 ч. на завершение
Growth through Scaling
Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there. The Starbucks case provides an opportunity for you to practice this tool and apply key concepts.
13 видео ((всего 86 мин.)), 5 материалов для самостоятельного изучения, 1 тест
13 видео
Growth Strategy5мин
Why Grow?9мин
Strategy and Growth3мин
Growth Alternatives7мин
Growth Risks7мин
Growth through Scaling9мин
Scenario Planning5мин
Scenario Planning Step 15мин
Scenario Planning Steps 2 and 37мин
Scenario Planning Steps 4 and 56мин
Module Lessons2мин
Strategist's Toolkit: Scenario Planning7мин
Starbucks Case Debrief8мин
5 материала для самостоятельного изучения
Course Overview10мин
Course Requirements10мин
Get to Know Your Classmates10мин
Using the Discussion Forums10мин
Starbucks Corporation25мин
1 практическое упражнение
Growth through Scaling40мин
Неделя
22 ч. на завершение
Growth through Entry
Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position. The JetBlue vs. American Airlines case gives you an opportunity to apply this tool and deepen your understanding of how to identify potential rivals and determine an appropriate response.
9 видео ((всего 54 мин.)), 1 материал для самостоятельного изучения, 1 тест
9 видео
Using Game Theory to Understand Rivalry8мин
Using Game Theory to Understand Cooperation7мин
Identifying Potential Rivals8мин
Pre-entry Strategies5мин
Post-entry Strategies7мин
Module Lessons1мин
Strategist's Toolkit: Payoff Matrices2мин
JetBlue vs. American Airlines Case Debrief6мин
1 материал для самостоятельного изучения
The Battle for Logan Airport: JetBlue versus American Airlines20мин
1 практическое упражнение
Growth through Entry40мин
Неделя
32 ч. на завершение
Growth through Acquisition
Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth. Through an analysis of the Tata Motors case, you'll have a chance to apply this tool to determine an effective growth strategy.
13 видео ((всего 74 мин.)), 1 материал для самостоятельного изучения, 1 тест
13 видео
Pros and Cons of Acquisitions5мин
Pitfalls of Growth Through Acquisition7мин
Why Firms Overpay for Acquisitions5мин
Alternatives to Acquisition7мин
Identifying Successful Acquisition Opportunities3мин
Acquisition Analysis5мин
Strategic Benefit: Value of the Target2мин
Avoiding Overpaying4мин
Acquisition Analysis: Opportunity Costs6мин
Module Lessons4мин
Strategist's Toolkit: Acquisition Analysis5мин
Tata Motors Case Debrief9мин
1 материал для самостоятельного изучения
Tata Motors Limited: Ratan's Next Step15мин
1 практическое упражнение
Growth through Acquisition40мин
Неделя
45 ч. на завершение
Growth through Innovation
Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.
12 видео ((всего 58 мин.)), 2 материалов для самостоятельного изучения, 2 тестов
12 видео
Innovation Strategies3мин
Developing an Innovative Capability6мин
Keys to Innovation3мин
Organizing for Innovation6мин
Appropriating Value from Innovations2мин
Intellectual Property Protection7мин
Complementary Assets4мин
Determining an Innovation Strategy5мин
Module Lessons1мин
Strategist's Toolkit: Real Options Analysis2мин
Intel Case Debrief7мин
2 материала для самостоятельного изучения
Intel Corporate Venturing15мин
Assignment Overview15мин
1 практическое упражнение
Growth through Innovation40мин
4.7
Рецензии: 5367%
начал новую карьеру, пройдя эти курсы
67%
получил значимые преимущества в карьере благодаря этому курсу
Лучшие рецензии
really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like
This is a solid strategy course where you'll learn about grown through scaling, new market entry, acquisition, innovation and performance excellence.
Преподаватели
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
О Виргинский университет
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
О специализации ''Бизнес-стратегия'
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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