Get the tools you need to analyze, evaluate and recommend specific actions organizations can take to grow their value and avoid common growth pitfalls. In this course, developed at the Darden School of Business at the University of Virginia and taught by top-ranked faculty, you will learn to determine how best to build value, whether by scaling existing markets, entering established markets or creating new markets through innovation and acquisitions.
Этот курс входит в специализацию ''Специализация Бизнес-стратегия'
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Специализация Бизнес-стратегияВиргинский университетОб этом курсе
Недавно просмотрено: 19,441
Карьерные результаты учащихся
67%
начал новую карьеру, пройдя эти курсы
57%
получил значимые преимущества в карьере благодаря этому курсу
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 3 из 5 в программе
Гибкие сроки
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Прибл. 11 часов на выполнение
Английский
Субтитры: Арабский, Французский, Португальский (Европа), Китайский (упрощенное письмо), Итальянский, Вьетнамский, Корейский, Немецкий, Русский, Турецкий, Английский, Испанский
Чему вы научитесь
How to identify and evaluate opportunities to scale an organization
How to enter new markets and apply game theory to analyze, assess, and respond to competitors
How to assess the impact of a potential merger and acquisition and avoid common pitfalls of this type of growth
How to unlock the keys to innovation, from building an innovative capability to adding value from innovation to determining an innovation strategy
Приобретаемые навыки
Mergers And Acquisitions (M&A)innovation strategyStrategic ThinkingBusiness Strategygrowth strategy
Карьерные результаты учащихся
67%
начал новую карьеру, пройдя эти курсы
57%
получил значимые преимущества в карьере благодаря этому курсу
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 3 из 5 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Прибл. 11 часов на выполнение
Английский
Субтитры: Арабский, Французский, Португальский (Европа), Китайский (упрощенное письмо), Итальянский, Вьетнамский, Корейский, Немецкий, Русский, Турецкий, Английский, Испанский
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Виргинский университет
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Программа курса: что вы изучите
3 ч. на завершение
Growth through Scaling
Strategic growth is intentional, proactive, and consistent with a company's purpose. Taking advantage of economies of scale--growing a business by doing more of what it's already doing--is a conceptually easy but operationally complex approach to business growth. In this module, you will learn the Scenario Planning tool to identify and evaluate opportunities to scale an organization. With this tool, you'll have an effective means to understand when and where to grow and how to get there.
3 ч. на завершение
12 видео ((всего 78 мин.)), 4 материалов для самостоятельного изучения, 1 тест
12 видео
Growth Strategy5мин
Why Grow?9мин
Strategy and Growth3мин
Growth Alternatives7мин
Growth Risks7мин
Growth through Scaling9мин
Scenario Planning5мин
Scenario Planning Step 15мин
Scenario Planning Steps 2 and 37мин
Scenario Planning Steps 4 and 56мин
Module Lessons2мин
Strategist's Toolkit: Scenario Planning7мин
4 материала для самостоятельного изучения
Course Overview10мин
Course Requirements10мин
Get to Know Your Classmates10мин
Using the Discussion Forums10мин
1 практическое упражнение
Growth through Scaling40мин
1 ч. на завершение
Growth through Entry
Growth through entry--whether by offering new products in existing markets or offering the same products in new markets--doesn't happen in isolation. Multiple firms compete for these markets and so any discussion of growth through entry has to look at the impact of rivalry. In this module, you'll learn how to apply game theory to analyze, assess, and respond to competitors. With the payoff matrices tool, you'll be able to evaluate options and determine an effective position.
1 ч. на завершение
8 видео ((всего 48 мин.))
8 видео
Using Game Theory to Understand Rivalry8мин
Using Game Theory to Understand Cooperation7мин
Identifying Potential Rivals8мин
Pre-entry Strategies5мин
Post-entry Strategies7мин
Module Lessons1мин
Strategist's Toolkit: Payoff Matrices2мин
1 практическое упражнение
Growth through Entry40мин
2 ч. на завершение
Growth through Acquisition
Mergers and acquisitions (M&A) are common--but rarely successful--ways firms attempt to grow their business. In this module, we'll show you the pros and cons of M&A, suggest valid alternatives, and outline effective M&A strategies. Using the Acquisitions Analysis tool, you'll be able to assess the impact of a potential M&A and avoid common pitfalls of this type of growth.
2 ч. на завершение
12 видео ((всего 65 мин.))
12 видео
Pros and Cons of Acquisitions5мин
Pitfalls of Growth Through Acquisition7мин
Why Firms Overpay for Acquisitions5мин
Alternatives to Acquisition7мин
Identifying Successful Acquisition Opportunities3мин
Acquisition Analysis5мин
Strategic Benefit: Value of the Target2мин
Avoiding Overpaying4мин
Acquisition Analysis: Opportunity Costs6мин
Module Lessons4мин
Strategist's Toolkit: Acquisition Analysis5мин
1 практическое упражнение
Growth through Acquisition40мин
5 ч. на завершение
Growth through Innovation
Introducing new ideas, processes, and products that disrupt the market is another common growth strategy. In this module, we'll unlock the keys to innovation, from building an innovative capability to appropriating value from innovation to determining an innovation strategy. Using the Real Options Analysis tool, we'll show you how to grow through innovation and good practices for doing so. The Intel Corporate Venturing case provides an opportunity for you to practice this tool and apply course concepts to a real-world scenario.
5 ч. на завершение
11 видео ((всего 51 мин.)), 1 материал для самостоятельного изучения, 2 тестов
11 видео
Innovation Strategies3мин
Developing an Innovative Capability6мин
Keys to Innovation3мин
Organizing for Innovation6мин
Appropriating Value from Innovations2мин
Intellectual Property Protection7мин
Complementary Assets4мин
Determining an Innovation Strategy5мин
Module Lessons1мин
Strategist's Toolkit: Real Options Analysis2мин
1 материал для самостоятельного изучения
Assignment Overview15мин
1 практическое упражнение
Growth through Innovation40мин
Рецензии
Лучшие отзывы о курсе BUSINESS GROWTH STRATEGY
от партнера DD21 апр. 2020 г.
Essential Business Concepts and Growth Strategies provides an enhanced vision for the learners to look for a strategic growth opportunity of any firm in the competitive and non-competitive market.
от партнера SP29 июля 2017 г.
really interesting but also really difficult to finish the assignment. it would have been great to get a sample assignment just to get an idea of how it could look like
от партнера MM3 окт. 2020 г.
learned about how to manage innovation and how to appropriate gains from innovation. most importantly learnt about how to incentivize innovation as a leader in the firm
от партнера PP12 июля 2020 г.
It was pleasure and helpful to know the strategies of the business world. Anew picture all together for the students like us which will be helpful to gain knowledge.
Специализация Бизнес-стратегия: общие сведения
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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