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Вернуться к Customer Value in Pricing Strategy

Отзывы учащихся о курсе Customer Value in Pricing Strategy от партнера Виргинский университет

Оценки: 194
Рецензии: 32

О курсе

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Led by Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers...

Лучшие рецензии


Feb 19, 2018

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios


May 21, 2019

Excellent course. I would recommend to improve the level of the exercises and provide additional readings for people that already have some experience

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26–31 из 31 отзывов о курсе Customer Value in Pricing Strategy

автор: Javier

Jul 11, 2017

excellent course

автор: Artsiom K

Jul 26, 2017

Great course!

автор: Golovkina I A

Dec 24, 2019

Very helpful

автор: xavier u

Jan 24, 2019


автор: ROMAN S R

Dec 11, 2018


автор: Matt S

Dec 28, 2017

Excellent course. All the instructors did a great job.