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Вернуться к Customer Value in Pricing Strategy

Отзывы учащихся о курсе Customer Value in Pricing Strategy от партнера Виргинский университет

Оценки: 236
Рецензии: 42

О курсе

The traditional approach to pricing based on costs works to pay the bills, but it leaves revenue on the table. You can, in fact, price your products in a way that increases sales--if you know what your customers are willing to pay and can leverage psychology to create better deal and discount plans. In this course, we'll show you how to price a product based on how your customers value it and the psychology behind their purchase decisions. Led by Darden faculty and Boston Consulting Group global pricing experts, this course provides an in-depth understanding of value-based pricing and how to use it to capture more revenue. By the end of this course, you'll be able to... -- Apply knowledge of customer value to price products -- Leverage core value-based pricing techniques to inform pricing decisions -- Measure customer willingness to pay using models (surveys, conjoint analysis, other data) -- Use knowledge of consumer psychology to set prices beneficial to both consumers and sellers...

Лучшие рецензии


May 27, 2020

A very good course, which can be recommended for any entrepreneur who is planning to revisit on the Pricing structure/ Formulating Promotional Offers & price revisions.


Feb 19, 2018

The instructors use the real world scenarios in the simplest possible way to be understood , and tell you the to the point concepts involved in these business scenarios

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26–41 из 41 отзывов о курсе Customer Value in Pricing Strategy

автор: Robinsson Y S D

Mar 27, 2020

It is a very good course about this knowledge area

автор: Mouttou N

May 13, 2020

great insight and good learning achieved !!

автор: Sitnikov A

Jan 16, 2020

Understandable and practically applicable

автор: Ismail A S

Jan 03, 2018

Fantastic experience and learning points!

автор: Vikash P

Aug 27, 2017

Just superb. One of the best MOOCs ever.

автор: Daryl S

May 22, 2019

Sensational learning in every way.

автор: Idil B

Apr 28, 2019

Easy to follow, great instructors.

автор: Javier

Jul 11, 2017

excellent course

автор: ADRIAN C

Apr 29, 2020

Excelente curso

автор: Artsiom K

Jul 26, 2017

Great course!

автор: Golovkina I A

Dec 24, 2019

Very helpful

автор: xavier u

Jan 24, 2019


автор: ROMAN S R

Dec 11, 2018


автор: Ambika P

May 15, 2020

Great course.

Feedback - in the final peer evaluated exercise, after we have got our grades, we should have access a sample completed exercise, so we can see the thought process as compared to our own.

автор: Matt S

Dec 28, 2017

Excellent course. All the instructors did a great job.

автор: Shubham R

Apr 18, 2020

good course