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Вернуться к Cost and Economics in Pricing Strategy

Отзывы учащихся о курсе Cost and Economics in Pricing Strategy от партнера Виргинский университет

Оценки: 547
Рецензии: 127

О курсе

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Лучшие рецензии

7 мая 2018 г.

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.

5 апр. 2018 г.

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

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76–100 из 124 отзывов о курсе Cost and Economics in Pricing Strategy

автор: Prashant K

16 нояб. 2019 г.

Fantastic course with good inputs and material on fundamentals of pricing.

автор: Karene D

24 апр. 2017 г.

Insightful course that provided a concise overview of pricing strategies.

автор: Felipe O H

13 сент. 2018 г.

I loved the course, it is both a theoretical and applied sound program.

автор: Evgeny L

31 авг. 2018 г.

Great course. Strong theoretical base linked with practical exercises

автор: chintamani M

2 февр. 2020 г.

excellent course and directly applicable for my current pricing job

автор: Ruben M

26 июня 2020 г.

It gives good insight with few concepts and easy calculations.

автор: shivam p

23 сент. 2020 г.

Great learning even for novice learners, I am very impressed.

автор: Artsiom K

21 июня 2017 г.

I would definitely recommend to anyone interested in pricing!

автор: Luis S

19 авг. 2019 г.

Is a good course that give you a large view abut pricing.

автор: Soren G

24 мар. 2018 г.

Excellent program. Well delivered and really interesting.

автор: Shubham M

30 дек. 2018 г.

Wonderful Course, with lot of insights and case studies.

автор: Vivek K

11 сент. 2020 г.

Fabulous pricing insight for pricing innovation

автор: Danilo C P

25 апр. 2017 г.

Great course, with really insightfull topics.

автор: Linoy P J

3 авг. 2020 г.

Wonderful course. Really enjoyed learning!

автор: Junior V

14 июня 2020 г.

Great content and delivery of key concepts

автор: Mohammad N

11 мая 2020 г.

One of the best courses.

Thanks a lot :)

автор: MA Y

2 апр. 2020 г.

Very helpful when making price decisions

автор: Jaysheel S

7 сент. 2017 г.

Excellent course and excellent material.

автор: Vikash P

27 авг. 2017 г.

Just superb. One of the best MOOCs ever.

автор: Sanjay K

11 авг. 2017 г.

Great Course, Thank you Darden and BCG!!

автор: Diego A D

8 июня 2020 г.

Very interesting and useful knowledge

автор: AIT M Z

29 нояб. 2020 г.

Thank you for this valuable course

автор: Abhishek G

17 июня 2020 г.

Awesome Course. Learned a Lot!!

автор: DEBARUN B

31 июля 2017 г.

Excellent Course for beginners.

автор: Jeevan J A

13 июля 2017 г.

Offers great conceptual clarity