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Вернуться к Cost and Economics in Pricing Strategy

Отзывы учащихся о курсе Cost and Economics in Pricing Strategy от партнера Виргинский университет

Оценки: 523
Рецензии: 120

О курсе

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Лучшие рецензии


May 08, 2018

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.


Apr 06, 2018

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

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76–100 из 117 отзывов о курсе Cost and Economics in Pricing Strategy

автор: shivam p

Sep 23, 2020

Great learning even for novice learners, I am very impressed.

автор: Artsiom K

Jun 21, 2017

I would definitely recommend to anyone interested in pricing!

автор: Luis S

Aug 20, 2019

Is a good course that give you a large view abut pricing.

автор: Soren G

Mar 24, 2018

Excellent program. Well delivered and really interesting.

автор: Shubham M

Dec 30, 2018

Wonderful Course, with lot of insights and case studies.

автор: Vivek K

Sep 11, 2020

Fabulous pricing insight for pricing innovation

автор: Danilo C P

Apr 26, 2017

Great course, with really insightfull topics.

автор: Linoy P J

Aug 03, 2020

Wonderful course. Really enjoyed learning!

автор: Junior V

Jun 14, 2020

Great content and delivery of key concepts

автор: Mohammad N

May 11, 2020

One of the best courses.

Thanks a lot :)

автор: MA Y

Apr 03, 2020

Very helpful when making price decisions

автор: jaysheel s

Sep 08, 2017

Excellent course and excellent material.

автор: Vikash P

Aug 27, 2017

Just superb. One of the best MOOCs ever.

автор: Sanjay K

Aug 11, 2017

Great Course, Thank you Darden and BCG!!

автор: Diego A D

Jun 09, 2020

Very interesting and useful knowledge

автор: Abhishek G

Jun 17, 2020

Awesome Course. Learned a Lot!!

автор: DEBARUN B

Jul 31, 2017

Excellent Course for beginners.

автор: Jeevan J A

Jul 13, 2017

Offers great conceptual clarity

автор: Samay G

May 03, 2018

Very informative and practical

автор: Aansa L

Apr 28, 2020

Highly recommended course 👍

автор: Luca A S

Apr 16, 2020

interesting well prepared!

автор: KRITIKA G

Jun 10, 2020

It was very helpful


Oct 18, 2020

Excellent content

автор: Felipe P

May 27, 2020

Excellent course.

автор: Gurpreet A

Apr 11, 2020

Fantastic course