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Вернуться к Cost and Economics in Pricing Strategy

Отзывы учащихся о курсе Cost and Economics in Pricing Strategy от партнера Виргинский университет

4.8
звезд
Оценки: 545
Рецензии: 127

О курсе

How much should you charge for your products and services? Traditionally, businesses have answered this question based on the cost to produce or provide their goods and services. This course shows you the economic factors behind pricing based on cost and the pros and cons of a cost-based pricing approach. Developed at the Darden School of Business at the University of Virginia, and led by top-ranked Darden faculty and Boston Consulting Group global pricing experts, the course provides the practical and research-based models and methods you need to set prices that maximize your profits. By the end of this course, you’ll be able to: --Apply knowledge of basic economics to make better pricing decisions --Recognize opportunities for price discrimination—selling the same product at different prices to different buyers—and recommend strategies to maximize sales and profits --Calculate three types of price elasticities to determine the impact of price on demand --Analyze and apply different pricing models -Cost-plus pricing -Marginal cost-plus pricing -Peak-load pricing -Index-based pricing --Evaluate the impact of channel intermediaries and customer lifetime value on pricing...

Лучшие рецензии

MP
7 мая 2018 г.

Concepts in this course are challenging but the class is setup for students to succeed. I really enjoyed this course and would recommend it to anyone looking to learn more about pricing strategy.

AG
5 апр. 2018 г.

Even if you are familiar with the basics of microeconomics, and cost structures, this course combines it all together to provide a new perspective of using these models and concepts in pricing.

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51–75 из 124 отзывов о курсе Cost and Economics in Pricing Strategy

автор: Vladislav T

1 окт. 2018 г.

Great overview of main concepts, simple and immediately applicable explanation of elasticity and regression!

автор: Reinis S

2 июня 2017 г.

Great course and intro to pricing strategy, already excited for the coming courses in the specialization.

автор: jonathan

15 мая 2020 г.

very good course! detailed, interesting and provides really useful concepts with real-world applications

автор: Alexandre C

16 нояб. 2018 г.

Amazing course, it takes us through details and specifics in the matter of pricing! I highly recommend!

автор: Ashish S

30 сент. 2017 г.

Brilliantly led course. The BCG material seems a bit fluffy - but from practice I know it is important.

автор: Meng Y

14 сент. 2020 г.

Great course to learn about the basics of pricing strategy, and some linear regression along the way.

автор: Daryl S

23 апр. 2019 г.

An excellent course. A gold star online experience, fantastic teachers, albeit challenging in parts.

автор: Paolo V

3 апр. 2019 г.

Good refresh, good learning of new concepts, excellent delivery of the lectures by both professors

автор: Gary S

18 мар. 2018 г.

Interesting, Challenging and rewarding. Recommended for all pricing enthusiasts and professionals!

автор: Bhaskar S

19 апр. 2020 г.

Excellent course. Really enjoyed it throughout. Concepts are explained in a really nice manner.

автор: Wang L

8 авг. 2017 г.

It's a very helpful course can improve my analyze skills whatever I'm a salesman or a buyer !!

автор: Arun K

3 авг. 2020 г.

Very Nice course, looks simplistic but makes a lot of difference towards the understanding...

автор: Poushali G

21 янв. 2018 г.

Good course on pricing...look forward to completing the rest of the three pending courses

автор: Eladio M

17 нояб. 2018 г.

Really useful course that I can recommend to every business manager

Excellent professors

автор: Antonio I M d A

30 нояб. 2020 г.

Lots of practical and useful information that we can see in our day to day operations.

автор: Jason K

11 июля 2019 г.

Really enjoyed the class. I would highly recommend this class to any business person.

автор: Fábio I A

17 дек. 2018 г.

An amazing content that allows me to understand serious companies pricing strategies.

автор: Ravi K

17 янв. 2020 г.

I have gained good skills about price optimisation and this course is very helpful.

автор: Ismail A S

29 авг. 2017 г.

This is an insightful and educative course to prepare anyone for a pricing career.

автор: Sumit M

3 июня 2017 г.

Course content was good, although it was simple, they can be made more rigorous.

автор: KAPURIA D

11 мая 2020 г.

Provides a good understanding of the pricing concepts involved related to cost

автор: Brian L

14 сент. 2019 г.

This course was well structured and the videos and assessments quite engaging.

автор: Nariman B

20 сент. 2020 г.

Challenging at times but full of detailed and valuable information. Loved it.

автор: Martin R

24 июля 2017 г.

Really nice course, well explained, and a lot of examples from actual cases!

автор: KRISHNA K N

14 июня 2020 г.

Well structured course to learn the price strategy with practical use case