Об этом курсе: Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.
Автор: University of Virginia
Преподаватели: Michael Lenox, Senior Associate Dean and Chief Strategy Officer
Darden School of BusinessПреподаватели: Jared Harris, Samuel L. Slover Research Chair in Business Administration
Darden School of Business
| Основные сведения | Курс 2 из 5 — Business Strategy Specialization |
| Уровень | Начинающий |
| Выполнение | 4 weeks of study, 2-6 hours/week |
| Язык | English, Субтитры: Korean |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started.
9 видео, 8 материала для самостоятельного изучения
- Reading: Course Overview
- Reading: Course Requirements
- Reading: Get to Know Your Classmates
- Reading: Using the Discussion Forums
- Видео: The Dynamic Capabilities Perspective
- Видео: Introduction to the Competitive Life Cycle
- Видео: Competitive Life Cycle: Common Patterns
- Видео: Why Incumbent Firms Fail or Survive
- Видео: Competitive Life Cycle Analysis
- Видео: Module Lessons
- Видео: Strategist's Toolkit: Competitive Life Cycle Analysis
- Reading: Sony PlayStation 4: Aim and Fire
- Видео: Sony PlayStation 4 Case Debrief
- Reading: Introduction to Strategic Analysis
- Reading: Common Terms, Strategy Analytics, and Gathering Strategic Intelligence
- Reading: The Strategist's Toolkit: Table of Contents
Оцениваемый: Dynamic Strategy
НЕДЕЛЯ 2
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom.
10 видео, 1 материала для самостоятельного изучения
- Видео: Patterns of Internationalization
- Видео: Where to Compete
- Видео: Entering Foreign Markets: Exporting
- Видео: Entering Foreign Markets: Licensing and Alliances
- Видео: Entering Foreign Markets: Foreign Direct Investment
- Видео: Foreign Direct Investment: Entry Mode
- Видео: Module Lessons
- Видео: Strategist's Toolkit: Internationalization Analysis
- Reading: Orascom Telecom Holding: Wind and Weather
- Видео: Orascom Telecom Holding Case Debrief
Оцениваемый: International Strategy
НЕДЕЛЯ 3
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney.
10 видео, 1 материала для самостоятельного изучения
- Видео: Financial Reasons to Diversify
- Видео: Operational Reasons to Diversify
- Видео: Strategic Reasons to Diversify
- Видео: Why Firms Exist: Theory of the Firm
- Видео: Limits on Firm Scope
- Видео: The Right Degree of Diversification
- Видео: Module Lessons
- Видео: Strategist's Toolkit: Diversification Matrices
- Reading: Walt Disney Co: Mickey Mouse or Media Mammoth?
- Видео: Walt Disney Co Case Debrief
Оцениваемый: Diversification Strategy
НЕДЕЛЯ 4
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare.
9 видео, 3 материала для самостоятельного изучения, 1 тренировочных теста
- Видео: Creating Value for Stakeholders
- Видео: Aligning Key Stakeholders
- Видео: Aligning Secondary Stakeholders
- Видео: Sources of Institutional Pressure
- Видео: Value Creation and Your Values
- Видео: Module Lessons
- Видео: Strategist's Toolkit: Stakeholder Analysis
- Reading: GE Healthcare in India: An (Ultra)Sound Strategy?
- Видео: GE Healthcare India Case Debrief
- Reading: Stakeholder Analysis Worksheet
- Reading: Assignment Overview
- 練習問題: Practice Reviewing an Assignment
Оцениваемый: Stakeholder Strategy
Оцениваемый: Advanced Competitive Position
Часто задаваемые вопросы
Как это работает
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修了証
仕事に関する公式な認定を取得して、達成したことを友人、同僚、雇用主と共有してください。
Авторы
University of Virginia
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Стоимость
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Рейтинги и отзывы
Very interesting topic and very helpful for me and will be great for others
It´s a challenging and interesting experience.
Learned a lot that I can actually use at my workplace.
Coursera делает лучшее в мире образование доступным каждому, предлагая онлайн-курсы от ведущих университетов и организаций.
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AJ
Solid strategy course. I am so glad I took this class.