Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
Этот курс входит в специализацию ''Специализация Бизнес-стратегия'
Advanced Business Strategy
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Об этом курсе
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Карьерные результаты учащихся
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получил значимые преимущества в карьере благодаря этому курсу
20%
стал больше зарабатывать или получил повышение
Чему вы научитесь
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
Приобретаемые навыки
Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition
Карьерные результаты учащихся
36%
получил значимые преимущества в карьере благодаря этому курсу
20%
стал больше зарабатывать или получил повышение
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 2 из 5 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень
Some familiarity with business is helpful, but not required.
Прибл. 10 часа на выполнение
Английский
Субтитры: Английский, Корейский, Арабский
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Виргинский университет
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Программа курса: что вы изучите
2 ч. на завершение
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
2 ч. на завершение
8 видео ((всего 49 мин.)), 4 материалов для самостоятельного изучения, 1 тест
8 видео
The Dynamic Capabilities Perspective6мин
Introduction to the Competitive Life Cycle8мин
Competitive Life Cycle: Common Patterns9мин
Why Incumbent Firms Fail or Survive8мин
Competitive Life Cycle Analysis7мин
Module Lessons1мин
Strategist's Toolkit: Competitive Life Cycle Analysis3мин
4 материала для самостоятельного изучения
Course Overview10мин
Course Requirements10мин
Get to Know Your Classmates10мин
Using the Discussion Forums10мин
1 практическое упражнение
Dynamic Strategy40мин
2 ч. на завершение
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
2 ч. на завершение
9 видео ((всего 54 мин.))
9 видео
Patterns of Internationalization7мин
Where to Compete4мин
Entering Foreign Markets: Exporting5мин
Entering Foreign Markets: Licensing and Alliances5мин
Entering Foreign Markets: Foreign Direct Investment4мин
Foreign Direct Investment: Entry Mode5мин
Module Lessons4мин
Strategist's Toolkit: Internationalization Analysis8мин
1 практическое упражнение
International Strategy40мин
1 ч. на завершение
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
1 ч. на завершение
9 видео ((всего 42 мин.))
9 видео
Financial Reasons to Diversify5мин
Operational Reasons to Diversify4мин
Strategic Reasons to Diversify6мин
Why Firms Exist: Theory of the Firm7мин
Limits on Firm Scope4мин
The Right Degree of Diversification2мин
Module Lessons1мин
Strategist's Toolkit: Diversification Matrices3мин
1 практическое упражнение
Diversification Strategy40мин
5 ч. на завершение
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
5 ч. на завершение
8 видео ((всего 42 мин.)), 1 материал для самостоятельного изучения, 3 тестов
8 видео
Creating Value for Stakeholders5мин
Aligning Key Stakeholders5мин
Aligning Secondary Stakeholders6мин
Sources of Institutional Pressure9мин
Value Creation and Your Values3мин
Module Lessons3мин
Strategist's Toolkit: Stakeholder Analysis4мин
1 материал для самостоятельного изучения
Assignment Overview20мин
2 практического упражнения
Stakeholder Strategy40мин
Practice Reviewing an Assignment30мин
Рецензии
Лучшие отзывы о курсе ADVANCED BUSINESS STRATEGY
от партнера ASNov 10, 2017
Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.
от партнера MMMay 25, 2016
Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.
от партнера ACOct 25, 2016
Loved the deep thought processes this course explored; planning through to Implementation of complex strategies in real life scenarios adding value to any operations minded professional.
от партнера MSNov 8, 2015
Very useful and valuable course! Easy to understan, clear and interesting manner of teaching of both course instructors. Worth passing if you are interested in business and strategy.
от партнера RFOct 13, 2019
Another gem from Darden. Prof Michael Lenox,and Prof Jared Harris provides simplified methodologies in designing a competitive positions for any company in today globalized economy.
от партнера PMDec 15, 2015
Hi,\n\nThe course lessons are practical, with case studies that helps you to internalize the concepts and visualize ways that you can apply it realistic examples.
от партнера ALMay 3, 2019
Fantastic course! The various sections and tools are extremely relevant for applying to just about any company for assessing their competitive position. I tho
от партнера NGJan 17, 2016
As always both professors deliver a clear and user-friendly experience in the business strategy world. Great cases and case reviews. very enjoyable course.
от партнера NFSep 22, 2017
Very well presented, and captures nuances -one size does not fit all in all contexts. A great contribution to my CPD (continual professional development).
от партнера MNFeb 5, 2016
The content was very good and informative. It just that I couldn't relate the later part of the module as I have not been a part of any industry as such.
от партнера LNJul 31, 2018
I liked the course and course content but the concept of peer reviewing and waiting for someone to peer-review your final assignment is really tiring.
от партнера HLNov 23, 2018
A great course! The course teaches many helpful strategy tools and I have gained invaluable insight into the world of business strategy.
от партнера SSFeb 12, 2016
Excellent course. Recommend it to anyone who would like to grow professionally.\n\nThank you and very grateful to all the professors!!
от партнера FMDec 5, 2017
Excellent continuation of first course. Will empower me to choose carefully which businesses to invest in as a stock market investor.
от партнера FCAug 6, 2016
A comprehensive specialization for advanced business strategy.\n\nVery professional course from a world class university.
от партнера AMSep 8, 2017
A great course that to know more about business strategy after you have undergone the first course Business Strategy.
от партнера RBMar 1, 2016
Wonderful course, great material and well laid out! Professors, Cases, Examples have all been extremely beneficial
от партнера DTJul 27, 2017
Great course! Really good introduction to strategy. The peer reviewed assignment was the cherry on the cake.
от партнера DSDec 2, 2015
Another great class. Really gets you thinking. I doubt I will unlearn anything from this course. Good stuff.
от партнера AMNov 17, 2016
Great information, templates and tools to develop business strategy. Instructors are exceptional! Thank you.
Специализация Бизнес-стратегия: общие сведения
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
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Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
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