Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.
Этот курс входит в специализацию ''Специализация Бизнес-стратегия'
Advanced Business Strategy
от партнера
Об этом курсе
4.7
Оценки: 539
Чему вы научитесь
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
Приобретаемые навыки
Strategic ManagementStrategic ThinkingBusiness Strategybusiness competition
Программа курса: что вы изучите
Неделя
13 ч. на завершение
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started.
9 видео ((всего 58 мин.)), 5 материалов для самостоятельного изучения, 1 тест
9 видео
The Dynamic Capabilities Perspective6мин
Introduction to the Competitive Life Cycle8мин
Competitive Life Cycle: Common Patterns9мин
Why Incumbent Firms Fail or Survive8мин
Competitive Life Cycle Analysis7мин
Module Lessons1мин
Strategist's Toolkit: Competitive Life Cycle Analysis3мин
Sony PlayStation 4 Case Debrief8мин
5 материала для самостоятельного изучения
Course Overview10мин
Course Requirements10мин
Get to Know Your Classmates10мин
Using the Discussion Forums10мин
Sony PlayStation 4: Aim and Fire20мин
1 практическое упражнение
Dynamic Strategy40мин
Неделя
22 ч. на завершение
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom.
10 видео ((всего 60 мин.)), 1 материал для самостоятельного изучения, 1 тест
10 видео
Patterns of Internationalization7мин
Where to Compete4мин
Entering Foreign Markets: Exporting5мин
Entering Foreign Markets: Licensing and Alliances5мин
Entering Foreign Markets: Foreign Direct Investment4мин
Foreign Direct Investment: Entry Mode5мин
Module Lessons4мин
Strategist's Toolkit: Internationalization Analysis8мин
Orascom Telecom Holding Case Debrief6мин
1 материал для самостоятельного изучения
Orascom Telecom Holding: Wind and Weather20мин
1 практическое упражнение
International Strategy40мин
Неделя
32 ч. на завершение
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney.
10 видео ((всего 51 мин.)), 1 материал для самостоятельного изучения, 1 тест
10 видео
Financial Reasons to Diversify5мин
Operational Reasons to Diversify4мин
Strategic Reasons to Diversify6мин
Why Firms Exist: Theory of the Firm7мин
Limits on Firm Scope4мин
The Right Degree of Diversification2мин
Module Lessons1мин
Strategist's Toolkit: Diversification Matrices3мин
Walt Disney Co Case Debrief9мин
1 материал для самостоятельного изучения
Walt Disney Co: Mickey Mouse or Media Mammoth?6мин
1 практическое упражнение
Diversification Strategy40мин
Неделя
46 ч. на завершение
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare.
9 видео ((всего 58 мин.)), 2 материалов для самостоятельного изучения, 3 тестов
9 видео
Creating Value for Stakeholders5мин
Aligning Key Stakeholders5мин
Aligning Secondary Stakeholders6мин
Sources of Institutional Pressure9мин
Value Creation and Your Values3мин
Module Lessons3мин
Strategist's Toolkit: Stakeholder Analysis4мин
GE Healthcare India Case Debrief15мин
2 материала для самостоятельного изучения
GE Healthcare in India: An (Ultra)Sound Strategy?15мин
Assignment Overview20мин
2 практического упражнения
Stakeholder Strategy40мин
Practice Reviewing an Assignment30мин
4.7
Рецензии: 8940%
получил значимые преимущества в карьере благодаря этому курсу
22%
стал больше зарабатывать или получил повышение
Лучшие рецензии
Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach.\n\nThanks for professors to design such module.
Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.
Преподаватели
Michael Lenox
Senior Associate Dean and Chief Strategy OfficerDarden School of Business
Jared Harris
Samuel L. Slover Research Chair in Business AdministrationDarden School of Business
О Виргинский университет
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
О специализации ''Бизнес-стратегия'
This Specialization covers both the dynamics and the global aspects of strategic management. With cases drawn from leading companies like Disney, Microsoft and Zappos, you'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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