Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, developed at the Darden School of Business at the University of Virginia, you'll learn the tools to analyze strategy across time (competitive dynamics), industries (corporate strategy), geographies (international strategy), and institutions (non-market strategy). Top-ranked faculty will introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices.
Этот курс входит в специализацию ''Специализация Бизнес-стратегия'
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Специализация Бизнес-стратегияВиргинский университетОб этом курсе
Недавно просмотрено: 21 048
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 2 из 5 в программе
Начальный уровень
Some familiarity with business is helpful, but not required.
Прибл. 10 часов на выполнение
Английский
Субтитры: Арабский, Французский, Португальский (Европа), Итальянский, Вьетнамский, Корейский, Немецкий, Русский, Английский, Испанский
Чему вы научитесь
The dynamics of competition, the competitive life cycle, and strategies to survive and thrive through industry disruption
Internationalization strategies, how, where, and when to enter foreign markets, and foreign direct investment
How businesses compete across industries, the value of being in different markets, and the right degree of diversification
Stakeholder management and how engaging with non-capital stakeholders can create value
Приобретаемые навыки
- Strategic Management
- Strategic Thinking
- Business Strategy
- business competition
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 2 из 5 в программе
Начальный уровень
Some familiarity with business is helpful, but not required.
Прибл. 10 часов на выполнение
Английский
Субтитры: Арабский, Французский, Португальский (Европа), Итальянский, Вьетнамский, Корейский, Немецкий, Русский, Английский, Испанский
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Виргинский университет
A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.
Программа курса: что вы изучите
2 ч. на завершение
Dynamic Strategy
Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis. Let's get started.
2 ч. на завершение
8 видео ((всего 49 мин.)), 4 материалов для самостоятельного изучения, 1 тест
2 ч. на завершение
International Strategy
Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis.
2 ч. на завершение
9 видео ((всего 54 мин.))
1 ч. на завершение
Diversification Strategy
Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix.
1 ч. на завершение
9 видео ((всего 42 мин.))
5 ч. на завершение
Stakeholder Strategy
How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis.
5 ч. на завершение
8 видео ((всего 42 мин.)), 1 материал для самостоятельного изучения, 3 тестов
Рецензии
Лучшие отзывы о курсе ПРОДВИНУТАЯ БИЗНЕС-СТРАТЕГИЯ
от партнера S19 июля 2021 г.
Very helpful course for understanding the advanced strategy and tools which we can use to analyse the business strategy. Simply explanied and undestandable for each and every people around the world.
от партнера AS10 нояб. 2017 г.
Great Course and excellent insight about strategy approach for any business. Its has really given a full overview about business strategy approach. Thanks for professors to design such module.
от партнера MM25 мая 2016 г.
Really advanced thinking in strategy, excellent work by Darden Business School. Particular appreciation for Prof. Jared D. Harris and Mike Lenox for their competency in the subject matter.
от партнера AC25 окт. 2016 г.
Loved the deep thought processes this course explored; planning through to Implementation of complex strategies in real life scenarios adding value to any operations minded professional.
Специализация Бизнес-стратегия: общие сведения
This Specialization covers both the dynamics and the global aspects of strategic management. You'll learn how to evaluate industry evolution, build and sustain competitive advantage, formulate and assess business strategies, and align efforts to organizational strategy. In the final Capstone Project, you’ll apply your skills by creating a comprehensive Strategic Analysis for an existing business or a venture of your own.
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