Об этом курсе: Advance your strategic analysis skills in this follow-up to Foundations of Business Strategy. In this course, you'll learn the tools to analyze strategy across time (competitive dynamics), industries ( corporate strategy), geographies (international strategy), and institutions (non-market strategy). We'll introduce the tools you need to complete a comprehensive evaluation and understand the strategy dynamics of an industry: Competitive Lifecycle, Internationalization and Stakeholder Analyses, and Diversification Matrices. We'll apply these tools in case studies of industry leaders Disney, Orascom Telecom Holding, Sony, and GE Healthcare India.

Автор: University of Virginia

Преподаватели: Michael Lenox, Senior Associate Dean and Chief Strategy Officer
Darden School of Business
Преподаватели: Jared Harris, Samuel L. Slover Research Chair in Business Administration
Darden School of Business

Основные сведения	Курс 2 из 5 — Business Strategy Specialization
Уровень	Начинающий
Выполнение	4 weeks of study, 2-6 hours/week
Язык	English, Субтитры: Korean
Как пройти курс	Чтобы пройти курс, выполните все оцениваемые задания.
Оценки пользователей	4.7 звезды Средняя оценка пользователей: 4.7Посмотрите, что пишут учащиеся

Программа курса

НЕДЕЛЯ 1

Dynamic Strategy

Studebaker, Remington, Sears, Kodak. Companies that were leaders in their time but failed to adapt to change. In this module, we'll explore the impact of disruptive innovations and how companies can navigate these changes, evolve over time, and avoid the pitfalls of the competitive life cycle. By the end of this module, you will be able to complete a competitive life cycle analysis and apply this tool in a case study of Sony. Let's get started.

9 видео, 8 материала для самостоятельного изучения

Reading: Course Overview
Reading: Course Requirements
Reading: Get to Know Your Classmates
Reading: Using the Discussion Forums
Видео: The Dynamic Capabilities Perspective
Видео: Introduction to the Competitive Life Cycle
Видео: Competitive Life Cycle: Common Patterns
Видео: Why Incumbent Firms Fail or Survive
Видео: Competitive Life Cycle Analysis
Видео: Module Lessons
Видео: Strategist's Toolkit: Competitive Life Cycle Analysis
Reading: Sony PlayStation 4: Aim and Fire
Видео: Sony PlayStation 4 Case Debrief
Reading: Introduction to Strategic Analysis
Reading: Common Terms, Strategy Analytics, and Gathering Strategic Intelligence
Reading: The Strategist's Toolkit: Table of Contents

Оцениваемый: Dynamic Strategy

НЕДЕЛЯ 2

International Strategy

Welcome! Industry and firm globalization has taken off in the past few decades. Firms can realize great gains by moving into foreign markets, but they only do so if they act strategically. In this module, we'll discuss the rise of globalization and explore two primary strategic questions: Where to compete and how to enter that market. We'll consider the pros and cons of strategic options for entering foreign markets. By the end of this module, you'll be able to complete an internationalization analysis and apply this tool to a case study about Orascom Telecom.

10 видео, 1 материал для самостоятельного изучения

Видео: Patterns of Internationalization
Видео: Where to Compete
Видео: Entering Foreign Markets: Exporting
Видео: Entering Foreign Markets: Licensing and Alliances
Видео: Entering Foreign Markets: Foreign Direct Investment
Видео: Foreign Direct Investment: Entry Mode
Видео: Module Lessons
Видео: Strategist's Toolkit: Internationalization Analysis
Reading: Orascom Telecom Holding: Wind and Weather
Видео: Orascom Telecom Holding Case Debrief

Оцениваемый: International Strategy

НЕДЕЛЯ 3

Diversification Strategy

Corporate strategy is often a question of diversification. How can firms leverage their current position across markets to build profits? In this module, we'll discuss firm scope and the financial, operational, and strategic reasons to expand and diversify. We'll explore the theory of the firm--or why firms exist and how this relates to their scope. By the end of this module, you'll be able to develop a diversification matrix and apply this tool in a case study about Disney.

10 видео, 1 материал для самостоятельного изучения

Видео: Financial Reasons to Diversify
Видео: Operational Reasons to Diversify
Видео: Strategic Reasons to Diversify
Видео: Why Firms Exist: Theory of the Firm
Видео: Limits on Firm Scope
Видео: The Right Degree of Diversification
Видео: Module Lessons
Видео: Strategist's Toolkit: Diversification Matrices
Reading: Walt Disney Co: Mickey Mouse or Media Mammoth?
Видео: Walt Disney Co Case Debrief

Оцениваемый: Diversification Strategy

НЕДЕЛЯ 4

Stakeholder Strategy

How can a firm's values add value to the firm? Stakeholder management is a way of thinking about ethical considerations impacting an organization's strategy. In this module, we'll discuss how effective business strategy considers the impact of a firm's decisions and actions on various stakeholders, both primary and secondary, and uses that knowledge to guide strategic actions. By the end of this module, you'll be able to complete a stakeholder analysis and apply this tool in a case study about GE Healthcare.

9 видео, 3 материала для самостоятельного изучения, 1 тренировочный тест

Видео: Creating Value for Stakeholders
Видео: Aligning Key Stakeholders
Видео: Aligning Secondary Stakeholders
Видео: Sources of Institutional Pressure
Видео: Value Creation and Your Values
Видео: Module Lessons
Видео: Strategist's Toolkit: Stakeholder Analysis
Reading: GE Healthcare in India: An (Ultra)Sound Strategy?
Видео: GE Healthcare India Case Debrief
Reading: Stakeholder Analysis Worksheet
Reading: Assignment Overview
Practice Quiz: Practice Reviewing an Assignment

Оцениваемый: Stakeholder Strategy

Оцениваемый: Advanced Competitive Position

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Как это работает

Coursework

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Авторы

University of Virginia

A premier institution of higher education, The University of Virginia offers outstanding academics, world-class faculty, and an inspiring, supportive environment. Founded by Thomas Jefferson in 1819, the University is guided by his vision of discovery, innovation, and development of the full potential of students from all walks of life. Through these courses, global learners have an opportunity to study with renowned scholars and thought leaders.

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Рейтинги и отзывы

Оценка 4.7 из 5 по 470 отзывам

Learned a lot that I can actually use at my workplace.

I liked the course and course content but the concept of peer reviewing and waiting for someone to peer-review your final assignment is really tiring.