Product Protection Plans

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From the course by Emory University
Managing Uncertainty in Marketing Analytics
25 ratings
Emory University

Managing Uncertainty in Marketing Analytics

25 ratings
Course 2 of 6 in the Specialization Foundations of Marketing Analytics
From the lesson
Application: Designing Extended Service Warranty Plans

Meet the Instructors

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School
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