Assessing the Value of Information

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From the course by Emory University
Managing Uncertainty in Marketing Analytics
31 ratings
Emory University
31 ratings
Course 2 of 6 in the Specialization Foundations of Marketing Analytics
From the lesson
Randomness and Probability
Module 1 focuses on developing an understanding where randomness appears in marketing problems. You will learn basic rules for calculating the probability of outcomes. We will also examine how these rules can be applied to determine the value of information

Meet the Instructors

  • David Schweidel
    David Schweidel
    Associate Professor of Marketing
    Goizueta Business School

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