Об этом курсе
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Рецензии: 37

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Английский

Субтитры: Английский

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Прибл. 15 часа на выполнение

Предполагаемая нагрузка: 2-3 hours/week...

Английский

Субтитры: Английский

Программа курса: что вы изучите

Неделя
1
4 ч. на завершение

Course Overview & Week 1: Business & the Environment

Welcome! Before starting today's video lectures, please have a look at the course syllabus below. In this first session, we'll explore six fundamental differences between how, in my view, CEOs and board members think about the impact of business on the environment and how environmental activists, lobbyists, journalists, and legislators think about the same ideas. The session also deals with the evolution of environmental concern over the last 60 years and how business has responded. Objectives: To understand the different mindset that business has with respect to other parts of civil society and develop an appreciation for the relatively rapid evolution that has occurred in the relationship between business and the environment in the last 60 years. ...
7 видео ((всего 54 мин.)), 5 материалов для самостоятельного изучения, 1 тест
7 видео
1. Course Introduction7мин
2. Governance & Sustainability8мин
3. Six Differences9мин
4. The Last 60 Years11мин
5. How Business Has Responded10мин
6. Session Summary: It's Not About Right and Wrong!4мин
5 материала для самостоятельного изучения
About This Course2мин
Course Syllabus5мин
Required Reading Week 1: "A Strategic Approach to Sustainability"30мин
Recommended Reading: Strategy & Sustainability (Optional)
Quiz 1 Solutions10мин
1 практическое упражнение
Week 112мин
Неделя
2
2 ч. на завершение

Week 2 - Strategic Issues

This session calls out the strategic issues in which environmental sustainability plays a key role, such as securing a license to operate, dealing with competition, and shaping consumer and societal perception. Learning Objectives: To dig into the different ways in which the issue of environmental sustainability becomes a subject for business strategy. ...
6 видео ((всего 43 мин.)), 2 материалов для самостоятельного изучения, 1 тест
6 видео
2. Catastrophic Risks5мин
3. License to Operate8мин
4. Consumer Response10мин
5. Technological Innovation7мин
6. Globalization7мин
2 материала для самостоятельного изучения
Ted Talk: Elon Musk and the mind behind Tesla20мин
Quiz 2 Solutions10мин
1 практическое упражнение
Week 214мин
Неделя
3
2 ч. на завершение

Week 3 - Strategic Options

This session first introduces the idea of environmental sensibility which will be different for companies in different business sectors and in different parts of the world. It then develops six strategic approaches that businesses might follow according to the degree to which they choose to comply with or go beyond legislation. Learning Objectives: To understand the idea of environmental sensibility and to explore different levels of response. In addition, learners will be able to determine the right approach for specific firms in a specific sector and place. ...
6 видео ((всего 47 мин.)), 3 материалов для самостоятельного изучения, 1 тест
6 видео
2. Take the Low Road & Break the Law7мин
3. Wait and See6мин
4. Show and Tell8мин
5. Pay for Principle9мин
6. Think Ahead7мин
3 материала для самостоятельного изучения
Learning Objectives2мин
Ted Talk, "Ray Anderson: The business logic of sustainability"15мин
Quiz 3 Solutions10мин
1 практическое упражнение
Week 312мин
Неделя
4
2 ч. на завершение

Week 4 - Environmental Interest Groups

Part of the issue in choosing a strategy to deal with environmental issues is to fully understand the broad spectrum of environmental interest groups. This session explores how the movement took off, distinguishing between four types of groups and examining how business might consider interacting with them (and vice versa). Learning Objectives: To explore the nature of four different types of environmental interest groups such that their motivations and behaviors can be better understood. ...
6 видео ((всего 51 мин.)), 2 материалов для самостоятельного изучения, 1 тест
6 видео
2. Conservationists7мин
3. Activists12мин
4. Localists8мин
5. Advocates5мин
6. Non-Market Strategy4мин
2 материала для самостоятельного изучения
Ted Talk, "Global priorities bigger than climate change"16мин
Quiz 4 Solutions10мин
1 практическое упражнение
Week 410мин
Неделя
5
2 ч. на завершение

Week 5 - Differences Across Industries and Around the World

This session explores differences across business sectors including automotive, oil & gas, fast-moving consumer goods, mining, and IT/consumer electronics. We will also contrast the situation in the United States with Europe, China, India, and Africa. Learning Objectives: To underline the importance of adapting a specific firm’s strategy to its sector, its geographic scope and even the nature of its ownership and governance structure prior to developing a specific strategic response. ...
6 видео ((всего 54 мин.)), 2 материалов для самостоятельного изучения, 1 тест
6 видео
2. Automotive and Oil & Gas9мин
3. Consumer Goods & Consumer Electronics9мин
4. The United States & Europe6мин
5. China & India9мин
6. Africa8мин
2 материала для самостоятельного изучения
Ted Talk, "Ngozi Okonjo-Iweala: How Africa can keep rising"15мин
Quiz 5 Solution10мин
1 практическое упражнение
Week 510мин
Неделя
6
4 ч. на завершение

Week 6 - How to develop a sustainability strategy

This session presents an integrated framework for working through the issues introduced in the other sessions in order to develop a strategy. This involves understanding the firm’s past and present, looking ahead with a 10–20-year time horizon; quantifying, to the degree possible, the cost and benefits of different options; and making sure that the entire organization – from the board of directors down to line management – understands the direction chosen. Learning Objectives: To go through the critical steps required to build a robust strategy for dealing with environmental sustainability in a specific company or institution. ...
6 видео ((всего 39 мин.)), 2 материалов для самостоятельного изучения, 2 тестов
6 видео
2. Do the Math!7мин
3. The Past, the Present and the Future5мин
4. The Role of the Board7мин
5. Crafting the Plan5мин
6. Summary6мин
2 материала для самостоятельного изучения
Required Reading, "Using Scenarios to Plan for Tomorrow"30мин
Quiz 6 Solutions10мин
1 практическое упражнение
Week 610мин
4.5
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Лучшие рецензии

автор: SPFeb 2nd 2018

Really well put together course material. Mike Rosenberg is a great expert to listen to and his course is very easy to follow, and very comprehensive. I thoroughly enjoyed it!

автор: VAOct 10th 2017

This course has showed the basic framework of strategy and sustainability very well. The peer assignment also very interesting. Overall, I really enjoyed the course.

Преподаватели

Avatar

Mike Rosenberg

Assistant Professor
Strategic Management

О Школа бизнеса IESE

For over fifty years, IESE, the graduate business school of the University of Navarra, has been at the forefront of management education, developing and inspiring business leaders who strive to make a deep, positive and lasting impact on the people, companies and society they serve....

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