In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning).
Этот курс входит в специализацию ''Специализация Стратегическое руководство и управление'
Бизнес-стратегия
от партнера
Об этом курсе
Недавно просмотрено: 59,259
Карьерные результаты учащихся
83%
начал новую карьеру, пройдя эти курсы
45%
получил значимые преимущества в карьере благодаря этому курсу
25%
стал больше зарабатывать или получил повышение
Приобретаемые навыки
Strategic ManagementBusiness ModelStrategic ThinkingBusiness Strategy
Карьерные результаты учащихся
83%
начал новую карьеру, пройдя эти курсы
45%
получил значимые преимущества в карьере благодаря этому курсу
25%
стал больше зарабатывать или получил повышение
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 5 из 7 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Прибл. 18 часов на выполнение
Предполагаемая нагрузка: 4 weeks of study, 4-6 hours/week
Английский
Субтитры: Английский
Программа курса: что вы изучите
2 ч. на завершение
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
2 ч. на завершение
2 видео ((всего 11 мин.)), 5 материалов для самостоятельного изучения, 1 тест
5 материалов для самостоятельного изучения
Syllabus20мин
About the Discussion Forums10мин
Glossary10мин
Description of Organizations and Brands10мин
Updating Your Profile10мин
1 практическое упражнение
Orientation Quiz30мин
5 ч. на завершение
Module 1: Leading Strategically
The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
5 ч. на завершение
14 видео ((всего 88 мин.)), 4 материалов для самостоятельного изучения, 2 тестов
14 видео
Executive Interviews Introduction1мин
1-1.1: Mission, Vision & Values6мин
Executive Expert Introductions5мин
Executive Expertise: Mission and Values6мин
Mission and Values: Role of Leadership7мин
1-2.1: Introduction to Business Models8мин
1-2.2: The V.A.R.S. Framework, Part 112мин
1-2.3: The V.A.R.S. Framework, Part 210мин
Executive Expertise: Business Models7мин
1-3.1: Coherence, Fit and SWOT6мин
Case Introduction – Uber6мин
Uber Case Study Summary5мин
Like this course? Learn more with the iMBA! (optional)1мин
4 материала для самостоятельного изучения
Module 1 Overview10мин
Module 1 Readings10мин
Instructions for Case Study Analysis – Uber10мин
Module 1 Discussions10мин
1 практическое упражнение
Module 1 Quiz30мин
3 ч. на завершение
Module 2: External Analysis
The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.
3 ч. на завершение
9 видео ((всего 83 мин.)), 4 материалов для самостоятельного изучения, 2 тестов
9 видео
2-1.1 The PESTEL Framework9мин
Executive Expertise: The External Environment6мин
2-2.1 Structure, Conduct and Performance15мин
2-2.2 Introducing the 5 Forces Framework16мин
2-2.3 Applying the 5 Forces Framework5мин
2-3.1 Dynamic Industry Analysis12мин
Case Introduction – The Soft Drink Industry8мин
The Soft Drink Industry Case Study Summary4мин
4 материала для самостоятельного изучения
Module 2 Overview10мин
Module 2 Readings10мин
Module 2 Discussions10мин
Instructions for Case Study Analysis – The Soft Drink Industry10мин
1 практическое упражнение
Module 2 Quiz10мин
3 ч. на завершение
Module 3: Internal Analysis and Competitive Advantage
The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.
3 ч. на завершение
8 видео ((всего 64 мин.)), 4 материалов для самостоятельного изучения, 2 тестов
8 видео
3-1.1 Competitive Advantage & Firm Performance9мин
3-2.1 Activities of the Firm11мин
3-2.2 Resources and Capabilities10мин
3-3.1 Sustained Competitive Advantage10мин
Executive Expertise: Competitive Advantage8мин
Case Introduction – Starbucks Corporation7мин
Starbucks Case Study Summary2мин
4 материала для самостоятельного изучения
Module 3 Overview10мин
Module 3 Readings10мин
Instructions for Case Study Analysis – Starbucks10мин
Module 3 Discussions10мин
1 практическое упражнение
Module 3 Quiz30мин
4 ч. на завершение
Module 4: Strategic Positioning and Strategic Renewal
The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
4 ч. на завершение
10 видео ((всего 68 мин.)), 4 материалов для самостоятельного изучения, 2 тестов
10 видео
4-1.1 Generic Business Strategies12мин
Executive Expertise: Strategic Positioning8мин
4-2.1 Dual Strategies9мин
4-3.1 Strategic Renewal8мин
Executive Expertise: Strategic Renewal6мин
4-4 The Manager’s Journey: Advice from Our Experts9мин
Course Conclusion2мин
Case Introduction – Lego Group4мин
Lego Case Study Summary2мин
4 материала для самостоятельного изучения
Module 4 Overview10мин
Module 4 Readings10мин
Module 4 Discussions10мин
Instructions for Case Study Analysis – Lego10мин
1 практическое упражнение
Module 4 Quiz10мин
Рецензии
Лучшие отзывы о курсе БИЗНЕС-СТРАТЕГИЯ
от партнера HLAug 25, 2018
I am really honored to review this course. The course and the Professor was really having a high practical approach. 4th Module was little bit confusion although it was a great time doing the course.
от партнера TWAug 10, 2016
I really enjoyed the case studies in this course and the education on various frameworks felt like I could immediately use the material in real world scenarios. Highly recommended course materials.
от партнера KPJun 4, 2018
The topics presented in this course were very interesting, however some of the content needs to be updated. For example, Uber now has UberEats, which I don't believe was reflected in the course.
от партнера EKApr 23, 2017
Excellent class! Highly recommended to anyone who wants to learn the basics of business strategy. Professor Somay is a subject matter expert and his lectures are wonderful. Many thanks!
от партнера BDJun 10, 2018
Professor Somaya was great at presenting and teaching complex topics utilizing great case studies and relevant examples. I learned a lot that I can put into practice immediately.
от партнера DOJan 15, 2020
Very impressive and highly beneficial course. Prior to taken the course, I had very limited knowledge in Business Strategy but after the course, it has really been an eye opener
от партнера TLMar 18, 2020
Excellent course , really touch various subjects related to what business strategy is comprised of,\n\nalso loved the case studies and learning about many different companies.
от партнера RRJan 5, 2018
The course tries to help the reader analyse the business models and help to identify the strategic fit for the organization. Very useful for a strategy and business analyst
от партнера JPAug 11, 2018
The course was very well produced. The Executive Interviews were insightful. The case studies were though provoking and very interesting. Thank you Professor Deepak Somaya!
от партнера JTNov 9, 2017
Great course. Best conductor so far in the specialization. Lecture, materials, evaluations are all where and how they are suppose to be. Kuddos Professor Deepak Somaya!!
от партнера EEOct 8, 2018
Enjoyed this course and the presentation of it. The writing assignments did get a bit cumbersome at times, but did fortify retention of the information presented for me.
от партнера SPSep 8, 2019
Good platform to learn the core ideas of Business strategies with supporting case studies..this helps me a lot to understand the attributes to follow in real biz world
Сделайте шаг навстречу диплому магистра.
курс входит в онлайн-программу ''Master of Business Administration (iMBA)' от партнера Иллинойсский университет в Урбане-Шампейне.
Если вы переходите на полную программу, курсы засчитываются при получении диплома.
О Иллинойсский университет в Урбане-Шампейне
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Специализация Стратегическое руководство и управление: общие сведения
Enhance leadership and business skills for immediate impact. Practice everyday leadership, manage people, learn and apply concepts and techniques to effectively manage organizations through organizational design, and formulate and implement strategy.
Through the courses in this specialization, you will learn the fundamentals to effectively lead people and teams, manage organizations as well as tools to analyze business situations and develop strategies. The Specialization covers the strategic, human resource, and organizational foundations for creating and capturing value for sustainable competitive advantage – including how to manage people and organizations, analyze the competition, and develop strategies both within a business and across a portfolio of businesses.
The capstone is a strategic leadership and management plan where you’ll apply what you will learn to an actual business situation with participation by one or more focal companies. The deliverable will be designed to create value from the perspective of potential employers while achieving pedagogical and experiential goals for learners.
This Specialization is part of the University of Illinois Masters of Business Administration degree program, the iMBA. Learn more about the admission into the program here and how your Coursera work can be leveraged if accepted into the program. You can also start with for-credit courses within the Illinois iMBA degree program.
Часто задаваемые вопросы
Когда я получу доступ к лекциям и заданиям?
Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.
Что я получу, оформив подписку на специализацию?
Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.
Какие правила возврата средств?
Можно ли получить финансовую помощь?
Остались вопросы? Посетите Центр поддержки учащихся.
