Об этом курсе: In this course you will learn how organizations create, capture, and maintain value, and how it is fundamental for sustainable competitive advantage. You will be able to better understand value creation and capture, and learn the tools to analyze both competition and cooperation from a variety of perspectives, including the industry level (e.g., five forces analysis), and the firm level (e.g., business models and strategic positioning). • Understand how managers coordinate different functional areas, resources, and systems inside a company and align them with the external environment to enhance overall performance • Knowledge of strategic management tools and frameworks, and apply them to real business contexts Process diverse business and industry information to diagnose strategic issues, evaluate strategic alternatives, and formulate a coherent and actionable strategic plan • How to think like a CEO, entrepreneur, or general manager. This course is part of the iMBA offered by the University of Illinois, a flexible, fully-accredited online MBA at an incredibly competitive price. For more information, please see the Resource page in this course and onlinemba.illinois.edu.
Автор: University of Illinois at Urbana-Champaign
Преподаватели: Deepak Somaya, Professor of Business Administration
University of Illinois, Urbana-Champaign College of Business Department of Business Administration
| Основные сведения | Курс 5 из 7 — Strategic Leadership and Management Specialization |
| Выполнение | 4 weeks of study, 4-6 hours/week |
| Язык | Английский, Субтитры: Корейский |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
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Специализация Strategic Leadership and Management
Этот курс входит в специализацию ''Strategic Leadership and Management' из нескольких курсов (7) от партнера University of Illinois at Urbana-Champaign.
Master of Business Administration (iMBA)
Этот курс входит в дипломную онлайн-программу из нескольких курсов (18 courses plus three capstone projects).
Программа курса
НЕДЕЛЯ 1
Course Orientation
You will become familiar with the course, your classmates, and our learning environment. The orientation will also help you obtain the technical skills required for the course.
1 видео, 6 материала для самостоятельного изучения, 1 тренировочный тест
- Reading: Syllabus
- Reading: About the Discussion Forums
- Reading: Glossary
- Reading: Description of Organizations and Brands
- Practice Quiz: Orientation Quiz
- Reading: Updating Your Profile
- Reading: Social Media
- Discussion Prompt: Getting to Know Your Classmates
Module 1: Leading Strategically
The Leading Strategically module will lay the foundation of business strategy course. You will learn about mission, vision and values and their role in overall strategy landscape. You will learn about the VARS framework for analyzing business models and SWOT framework for understanding the fit and coherence of business strategy.
12 видео, 4 материала для самостоятельного изучения
- Reading: Module 1 Overview
- Reading: Module 1 Readings
- Видео: 1-1.1: Mission, Vision & Values
- Видео: Executive Expert Introductions
- Видео: Executive Expertise: Mission and Values
- Видео: 1-2.1: Introduction to Business Models
- Видео: 1-2.2: The V.A.R.S. Framework, Part 1
- Видео: 1-2.3: The V.A.R.S. Framework, Part 2
- Видео: Executive Expertise: Business Models
- Видео: 1-3.1: Coherence, Fit and SWOT
- Видео: Case Introduction – Uber
- Reading: Instructions for Case Study Analysis – Uber
- Видео: Uber Case Study Summary
- Reading: Module 1 Discussions
- Видео: Like this course? Learn more with the iMBA! (optional)
Оцениваемый: Module 1 Peer Assessment
Оцениваемый: Module 1 Quiz
НЕДЕЛЯ 2
Module 2: External Analysis
The Environmental Analysis module will focus on a key aspect of business strategy – analyzing and understanding the external environment of a firm. You will learn about the macro-environment of firms and the PESTEL framework for macro-environmental analysis. You will also learn about firms’ industry environment and understand how to predict industry profitability by using the 5-forces framework.
9 видео, 4 материала для самостоятельного изучения
- Reading: Module 2 Overview
- Reading: Module 2 Readings
- Видео: 2-1.1 The PESTEL Framework
- Видео: Executive Expertise: The External Environment
- Видео: 2-2.1 Structure, Conduct and Performance
- Видео: 2-2.2 Introducing the 5 Forces Framework
- Видео: 2-2.3 Applying the 5 Forces Framework
- Видео: 2-3.1 Dynamic Industry Analysis
- Видео: Case Introduction – The Soft Drink Industry
- Reading: Instructions for Case Study Analysis – The Soft Drink Industry
- Видео: The Soft Drink Industry Case Study Summary
- Reading: Module 2 Discussions
Оцениваемый: Module 2 Peer Assessment
Оцениваемый: Module 2 Quiz
НЕДЕЛЯ 3
Module 3: Internal Analysis and Competitive Advantage
The module on Internal Analysis and Competitive Advantage will provide an in-depth understanding of the origins of unique company strengths and how they can produce a competitive advantage. You will learn about the origins and consequences of fundamental internal differences among firms using the analytical viewpoints of activities, resources, and capabilities. You will be introduced to the strategic tools of value chains, value networks, and the V-R-I framework to help you analyze the implications of these within-firm differences for (sustained) competitive advantage.
8 видео, 4 материала для самостоятельного изучения
- Reading: Module 3 Overview
- Reading: Module 3 Readings
- Видео: 3-1.1 Competitive Advantage & Firm Performance
- Видео: 3-2.1 Activities of the Firm
- Видео: 3-2.2 Resources and Capabilities
- Видео: 3-3.1 Sustained Competitive Advantage
- Видео: Executive Expertise: Competitive Advantage
- Видео: Case Introduction – Starbucks Corporation
- Reading: Instructions for Case Study Analysis – Starbucks
- Видео: Starbucks Case Study Summary
- Reading: Module 3 Discussions
Оцениваемый: Module 3 Peer Assessment
Оцениваемый: Module 3 Quiz
НЕДЕЛЯ 4
Module 4: Strategic Positioning and Strategic Renewal
The Strategic Positioning and Strategic Renewal module brings together the internal and external aspects of strategic analysis to formulate an overall strategy for the firm. You will learn about the two main “generic strategies” that businesses can pursue, which can be complemented by broad or narrow scope to yield four key types of strategic positioning. You will also learn about “dual” strategies and why and how a firm's strategy must be adapted to strategically renew its positioning.
9 видео, 4 материала для самостоятельного изучения
- Reading: Module 4 Overview
- Reading: Module 4 Readings
- Видео: 4-1.1 Generic Business Strategies
- Видео: Executive Expertise: Strategic Positioning
- Видео: 4-2.1 Dual Strategies
- Видео: 4-3.1 Strategic Renewal
- Видео: Executive Expertise: Strategic Renewal
- Видео: Case Introduction – Lego Group
- Reading: Instructions for Case Study Analysis – Lego
- Видео: Lego Case Study Summary
- Reading: Module 4 Discussions
- Видео: Course Conclusion
Оцениваемый: Module 4 Peer Assessment
Оцениваемый: Module 4 Quiz
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Авторы
University of Illinois at Urbana-Champaign
The University of Illinois at Urbana-Champaign is a world leader in research, teaching and public engagement, distinguished by the breadth of its programs, broad academic excellence, and internationally renowned faculty and alumni. Illinois serves the world by creating knowledge, preparing students for lives of impact, and finding solutions to critical societal needs.
Стоимость
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Рейтинги и отзывы
Porf. Deepak is simply outstanding. I would be taking more of his courses as his style and method of explaining the concepts is superb
Enjoyed this course and the presentation of it. The writing assignments did get a bit cumbersome at times, but did fortify retention of the information presented for me.
This course is very helpful to improve my knowledge. So thanks courser to give a so good opportunity.
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Excellent course! Well-thought of and prepared. Very appealing selection of case study and the soccer examples are solid choices with a rather broad appeal.