Welcome to Course 2 of the E-Marketing Specialization: Strategies for Converting and Retaining Customers Online. In this course, we will begin with an introduction to Search Engine Marketing. We will then explore elements of an effective marketing campaign, landing pages, and strategies for converting and retaining your customer base.
ΠΡΠΎΡ ΠΊΡΡΡ Π²Ρ ΠΎΠ΄ΠΈΡ Π² ΡΠΏΠ΅ΡΠΈΠ°Π»ΠΈΠ·Π°ΡΠΈΡ ''Π‘ΠΏΠ΅ΡΠΈΠ°Π»ΠΈΠ·Π°ΡΠΈΡ E-Marketing'
ΠΎΡ ΠΏΠ°ΡΡΠ½Π΅ΡΠ°
Π‘ΠΏΠ΅ΡΠΈΠ°Π»ΠΈΠ·Π°ΡΠΈΡ E-MarketingΠΠ°Π»ΠΈΡΠΎΡΠ½ΠΈΠΉΡΠΊΠΈΠΉ ΡΠ½ΠΈΠ²Π΅ΡΡΠΈΡΠ΅Ρ Π² ΠΡΠ²Π°ΠΉΠ½Π΅ΠΠ± ΡΡΠΎΠΌ ΠΊΡΡΡΠ΅
ΠΠ΅Π΄Π°Π²Π½ΠΎ ΠΏΡΠΎΡΠΌΠΎΡΡΠ΅Π½ΠΎ: 5,745
Π‘Π΅ΡΡΠΈΡΠΈΠΊΠ°Ρ, ΡΡΡΠ»ΠΊΠ°ΠΌΠΈ Π½Π° ΠΊΠΎΡΠΎΡΡΠΉ ΠΌΠΎΠΆΠ½ΠΎ Π΄Π΅Π»ΠΈΡΡΡΡ Ρ Π΄ΡΡΠ³ΠΈΠΌΠΈ Π»ΡΠ΄ΡΠΌΠΈ
ΠΠΎΠ»ΡΡΠΈΡΠ΅ ΡΠ΅ΡΡΠΈΡΠΈΠΊΠ°Ρ ΠΏΠΎ Π·Π°Π²Π΅ΡΡΠ΅Π½ΠΈΠΈ
100% ΠΎΠ½Π»Π°ΠΉΠ½
ΠΠ°ΡΠ½ΠΈΡΠ΅ ΡΠ΅ΠΉΡΠ°Ρ ΠΈ ΡΡΠΈΡΠ΅ΡΡ ΠΏΠΎ ΡΠΎΠ±ΡΡΠ²Π΅Π½Π½ΠΎΠΌΡ Π³ΡΠ°ΡΠΈΠΊΡ.
ΠΡΡΡ 2 ΠΈΠ· 3 Π² ΠΏΡΠΎΠ³ΡΠ°ΠΌΠΌΠ΅
ΠΠΈΠ±ΠΊΠΈΠ΅ ΡΡΠΎΠΊΠΈ
ΠΠ°Π·Π½Π°ΡΡΡΠ΅ ΡΡΠΎΠΊΠΈ ΡΠ΄Π°ΡΠΈ Π² ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΠΈΠΈ ΡΠΎ ΡΠ²ΠΎΠΈΠΌ Π³ΡΠ°ΡΠΈΠΊΠΎΠΌ.
ΠΠ°ΡΠ°Π»ΡΠ½ΡΠΉ ΡΡΠΎΠ²Π΅Π½Ρ
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
ΠΡΠΈΠ±Π». 11 ΡΠ°ΡΠΎΠ² Π½Π° Π²ΡΠΏΠΎΠ»Π½Π΅Π½ΠΈΠ΅
ΠΠ½Π³Π»ΠΈΠΉΡΠΊΠΈΠΉ
Π‘ΡΠ±ΡΠΈΡΡΡ: ΠΠ½Π³Π»ΠΈΠΉΡΠΊΠΈΠΉ
Π§Π΅ΠΌΡ Π²Ρ Π½Π°ΡΡΠΈΡΠ΅ΡΡ
Explore how to leverage keywords and search engine marketing in your ad campaigns
Analyze a landing page and identify successful and unsuccessful elements
Identify tactics of customer conversion and retention to add to your digital marketing plan
ΠΡΠΈΠΎΠ±ΡΠ΅ΡΠ°Π΅ΠΌΡΠ΅ Π½Π°Π²ΡΠΊΠΈ
Landing PageMarketingad campaignssearch engine marketingPPC
Π‘Π΅ΡΡΠΈΡΠΈΠΊΠ°Ρ, ΡΡΡΠ»ΠΊΠ°ΠΌΠΈ Π½Π° ΠΊΠΎΡΠΎΡΡΠΉ ΠΌΠΎΠΆΠ½ΠΎ Π΄Π΅Π»ΠΈΡΡΡΡ Ρ Π΄ΡΡΠ³ΠΈΠΌΠΈ Π»ΡΠ΄ΡΠΌΠΈ
ΠΠΎΠ»ΡΡΠΈΡΠ΅ ΡΠ΅ΡΡΠΈΡΠΈΠΊΠ°Ρ ΠΏΠΎ Π·Π°Π²Π΅ΡΡΠ΅Π½ΠΈΠΈ
100% ΠΎΠ½Π»Π°ΠΉΠ½
ΠΠ°ΡΠ½ΠΈΡΠ΅ ΡΠ΅ΠΉΡΠ°Ρ ΠΈ ΡΡΠΈΡΠ΅ΡΡ ΠΏΠΎ ΡΠΎΠ±ΡΡΠ²Π΅Π½Π½ΠΎΠΌΡ Π³ΡΠ°ΡΠΈΠΊΡ.
ΠΡΡΡ 2 ΠΈΠ· 3 Π² ΠΏΡΠΎΠ³ΡΠ°ΠΌΠΌΠ΅
ΠΠΈΠ±ΠΊΠΈΠ΅ ΡΡΠΎΠΊΠΈ
ΠΠ°Π·Π½Π°ΡΡΡΠ΅ ΡΡΠΎΠΊΠΈ ΡΠ΄Π°ΡΠΈ Π² ΡΠΎΠΎΡΠ²Π΅ΡΡΡΠ²ΠΈΠΈ ΡΠΎ ΡΠ²ΠΎΠΈΠΌ Π³ΡΠ°ΡΠΈΠΊΠΎΠΌ.
ΠΠ°ΡΠ°Π»ΡΠ½ΡΠΉ ΡΡΠΎΠ²Π΅Π½Ρ
No prior experience is required, however some familiarity with basic marketing concepts is helpful.
ΠΡΠΈΠ±Π». 11 ΡΠ°ΡΠΎΠ² Π½Π° Π²ΡΠΏΠΎΠ»Π½Π΅Π½ΠΈΠ΅
ΠΠ½Π³Π»ΠΈΠΉΡΠΊΠΈΠΉ
Π‘ΡΠ±ΡΠΈΡΡΡ: ΠΠ½Π³Π»ΠΈΠΉΡΠΊΠΈΠΉ
ΠΎΡ ΠΏΠ°ΡΡΠ½Π΅ΡΠ°
ΠΠ°Π»ΠΈΡΠΎΡΠ½ΠΈΠΉΡΠΊΠΈΠΉ ΡΠ½ΠΈΠ²Π΅ΡΡΠΈΡΠ΅Ρ Π² ΠΡΠ²Π°ΠΉΠ½Π΅
Since 1965, the University of California, Irvine has combined the strengths of a major research university with the bounty of an incomparable Southern California location. UCIβs unyielding commitment to rigorous academics, cutting-edge research, and leadership and character development makes the campus a driving force for innovation and discovery that serves our local, national and global communities in many ways.
ΠΡΠΎΠ³ΡΠ°ΠΌΠΌΠ° ΠΊΡΡΡΠ°: ΡΡΠΎ Π²Ρ ΠΈΠ·ΡΡΠΈΡΠ΅
2 Ρ. Π½Π° Π·Π°Π²Π΅ΡΡΠ΅Π½ΠΈΠ΅
Introduction to Search Engine Marketing
Welcome to Module 1: Introduction to Search Engine Marketing. In this module, we will cover the terminology and foundational concepts associated with Search Engine Marketing or SEM. We will review the tactics and strategies that will make your website more visible on the Internet, and how to use Search Engine Optimization and Keywords to attract new consumers and grow your customer base.
2 Ρ. Π½Π° Π·Π°Π²Π΅ΡΡΠ΅Π½ΠΈΠ΅
1 Π²ΠΈΠ΄Π΅ΠΎ ((Π²ΡΠ΅Π³ΠΎ 7 ΠΌΠΈΠ½.)), 3 ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»ΠΎΠ² Π΄Π»Ρ ΡΠ°ΠΌΠΎΡΡΠΎΡΡΠ΅Π»ΡΠ½ΠΎΠ³ΠΎ ΠΈΠ·ΡΡΠ΅Π½ΠΈΡ, 1 ΡΠ΅ΡΡ
3 Ρ. Π½Π° Π·Π°Π²Π΅ΡΡΠ΅Π½ΠΈΠ΅
Pay-Per-Click (PPC) and Search Engine Optimization (SEO)
Welcome to Module 2: Pay-Per-Click (PPC) and Search Engine Optimization (SEO). In this module, we will explore aspects of the PPC online marketing strategy. We will cover the main differences between paid and organic search engine optimization models, and how each model will affect the search results your potential customers will find. Finally, we will use this knowledge to weigh the pros and cons of each strategy and discuss how to decide which one is best for your business or website.
3 Ρ. Π½Π° Π·Π°Π²Π΅ΡΡΠ΅Π½ΠΈΠ΅
3 ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»ΠΎΠ² Π΄Π»Ρ ΡΠ°ΠΌΠΎΡΡΠΎΡΡΠ΅Π»ΡΠ½ΠΎΠ³ΠΎ ΠΈΠ·ΡΡΠ΅Π½ΠΈΡ
3 Ρ. Π½Π° Π·Π°Π²Π΅ΡΡΠ΅Π½ΠΈΠ΅
Landing Pages
Welcome to Module 3: Landing Pages. In this module, we will explore the elements of an effective landing page and which aspects to focus on for successful conversion. We will review what mistakes to avoid when building a landing page and common problems to consider. And finally, we will build on the concepts you have learned in the previous modules to draw connections between various search engine marketing models and how they influence landing pages in terms of advertisement rankings and quality scores.
3 Ρ. Π½Π° Π·Π°Π²Π΅ΡΡΠ΅Π½ΠΈΠ΅
1 Π²ΠΈΠ΄Π΅ΠΎ ((Π²ΡΠ΅Π³ΠΎ 2 ΠΌΠΈΠ½.)), 4 ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»ΠΎΠ² Π΄Π»Ρ ΡΠ°ΠΌΠΎΡΡΠΎΡΡΠ΅Π»ΡΠ½ΠΎΠ³ΠΎ ΠΈΠ·ΡΡΠ΅Π½ΠΈΡ, 1 ΡΠ΅ΡΡ
3 Ρ. Π½Π° Π·Π°Π²Π΅ΡΡΠ΅Π½ΠΈΠ΅
Conversion and Retention
Welcome to Module 4: Conversion and Retention. In this module, you will begin to think about conversion as a journey that the customer takes. You will also study how you can influence this journey with a creative digital strategy. You will then discuss tactics for achieving audience conversion before moving onto a lesson about the final step in the process: retention. You will learn why retention is so important in a sales strategy and the digital tactics that contribute to retaining customers. Finally, you will study microsites and how they can be instrumental in reaching the target niche audiences for your website or business.
3 Ρ. Π½Π° Π·Π°Π²Π΅ΡΡΠ΅Π½ΠΈΠ΅
1 Π²ΠΈΠ΄Π΅ΠΎ ((Π²ΡΠ΅Π³ΠΎ 2 ΠΌΠΈΠ½.)), 5 ΠΌΠ°ΡΠ΅ΡΠΈΠ°Π»ΠΎΠ² Π΄Π»Ρ ΡΠ°ΠΌΠΎΡΡΠΎΡΡΠ΅Π»ΡΠ½ΠΎΠ³ΠΎ ΠΈΠ·ΡΡΠ΅Π½ΠΈΡ, 1 ΡΠ΅ΡΡ
Π Π΅ΡΠ΅Π½Π·ΠΈΠΈ
ΠΡΡΡΠΈΠ΅ ΠΎΡΠ·ΡΠ²Ρ ΠΎ ΠΊΡΡΡΠ΅ STRATEGIES FOR CONVERTING AND RETAINING CUSTOMERS ONLINE
ΠΎΡ ΠΏΠ°ΡΡΠ½Π΅ΡΠ° MM29 ΠΌΠ°Ρ. 2021 Π³.
So far the content has been easy to follow and interesting for beginners. I am happy with the course work.
Π‘ΠΏΠ΅ΡΠΈΠ°Π»ΠΈΠ·Π°ΡΠΈΡ E-Marketing: ΠΎΠ±ΡΠΈΠ΅ ΡΠ²Π΅Π΄Π΅Π½ΠΈΡ
In this specialization, students will explore the continually evolving platforms and channels of digital marketing and learn how to define and build an audience through social media, search engine marketing, and website optimization. Areas of study include mobile-first marketing, microsites, and how to measure and track conversion through analytical tools. Get ready to review and practice the most relevant digital tactics for your marketing goals.
Π§Π°ΡΡΠΎ Π·Π°Π΄Π°Π²Π°Π΅ΠΌΡΠ΅ Π²ΠΎΠΏΡΠΎΡΡ
ΠΠΎΠ³Π΄Π° Ρ ΠΏΠΎΠ»ΡΡΡ Π΄ΠΎΡΡΡΠΏ ΠΊ Π»Π΅ΠΊΡΠΈΡΠΌ ΠΈ Π·Π°Π΄Π°Π½ΠΈΡΠΌ?
Π§ΡΠΎ Ρ ΠΏΠΎΠ»ΡΡΡ, ΠΎΡΠΎΡΠΌΠΈΠ² ΠΏΠΎΠ΄ΠΏΠΈΡΠΊΡ Π½Π° ΡΠΏΠ΅ΡΠΈΠ°Π»ΠΈΠ·Π°ΡΠΈΡ?
Is financial aid available?
ΠΡΡΠ°Π»ΠΈΡΡ Π²ΠΎΠΏΡΠΎΡΡ? ΠΠΎΡΠ΅ΡΠΈΡΠ΅ Π¦Π΅Π½ΡΡ ΠΏΠΎΠ΄Π΄Π΅ΡΠΆΠΊΠΈ ΡΡΠ°ΡΠΈΡ ΡΡ.
