Marketing Myopia: Focus on "Needs" for Long-Term Advantage

From the course by University of Illinois at Urbana-Champaign
Strategic Innovation: Building and Sustaining Innovative Organizations
75 ratings
University of Illinois at Urbana-Champaign
75 ratings
Course 1 of 7 in the Specialization Innovation: From Creativity to Entrepreneurship
From the lesson
Module 1: Finding Your Innovation Sweet Spot: Crafting a Great Value Proposition

Meet the Instructors

  • Raj Echambadi
    Raj Echambadi
    Alan J. and Joyce D. Baltz Professor | Sr. Associate Dean for Strategic Innovation
    Department of Business Administration, College of Business