About this course: Where do great business ideas come from? We all have compelling business concepts that we've been thinking about for years. In this course we will explore how to use observational tools and other techniques for idea generation and we will talk about how to evaluate the good ideas from the bad. The goal is to settle on a business idea that you are not only passionate about but also has real market application. At the end of this course learners will be able to: -build a resource inventory from which they can assess and create market opportunities; -pursue market opportunities consistent with personal passions and capabilities; and -triage potential ideas in terms of which have the greatest potential for commercial and personal success.
Taught by: Ken Szymusiak, Managing Director, Burgess Institute for Entrepreneurship & Innovation
Broad College of Business
Taught by: Forrest S. Carter, Associate Professor, Faculty Director of Institute of Entrepreneurship and Innovation
Marketing
Taught by: David Wheeler, Creative Research Faculty, The Hub for Innovation
Media and Information
| Basic Info | Course 2 of 6 in the How to Start Your Own Business Specialization |
| Commitment | 3 weeks of study, 1-2 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
- Video: Intro to Ideation
- Video: Are You Ready For Ideas?
- Video: The Power of Observation
- Video: The Power of Play
- Video: Design Thinking Methodology
- Video: Inspiration
- Video: Ideation
- Video: Implementation
- Video: Intro to Customer Discovery
- Video: What is Customer Discovery?
- Video: Customer Discovery Plan
Each course is like an interactive textbook, featuring pre-recorded videos, quizzes and projects.
Connect with thousands of other learners and debate ideas, discuss course material, and get help mastering concepts.
Earn official recognition for your work, and share your success with friends, colleagues, and employers.
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Interesting, gave an unique approach to innovation and creativity.
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Finding this course very useful and practical. One criticism is that it takes a sudden leap in the last week expecting that you have a business idea that you a ready to start executing on.