Об этом курсе: In Course 3 of the Art of Sales Specialization, you will learn how to give great presentations with dashing style and self-confidence. You will also learn how to ask the looming closing question. Finally, you will learn how to develop your brand and go above and beyond for your clients.
Для кого этот курс: The purpose of this Specialization is to make you as efficient and effective in selling as possible. You will gain several critical skills and disciplines that will accelerate your success with your small or large company and your life. This specialization is intended for individuals looking to become as efficient and effective in selling as possible. No pre-requisite knowledge is required. However, if you do have some familiarity with sales, you can skip through any content that you might already know and proceed to the graded assessments. We highly suggest you take the courses in order, as the assessments build over the Specialization.
Автор: Северо-Западный университет
Преподаватели: Craig Wortmann, CEO, Sales Engine Inc; Venture Partner, Pritzker Group Venture Capital; Clinical Professor, Kellogg School of Management
| Основные сведения | |
| Уровень | Начинающий |
| Выполнение | 3 Weeks, 5-7 hours per week |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
Программа курса
НЕДЕЛЯ 1
Week 1: Presenting with Panache
In Week 1 we will look at what makes a presentation magnetic. Many of us find ourselves giving presentations in various forms and speaking to groups. The frequency of presenting increases as we move through our career. We will look more broadly at what makes up a successful presentation, and the key elements that set it apart from an average presentation.
8 видео, 9 материала для самостоятельного изучения
- Видео: Meet Craig Wortmann
- Reading: Meet The Team
- Reading: How Do I Get The Most Out Of This Course?
- Reading: FAQ
- Reading: The 3 Clear Points of Week 1
- Видео: Presenting with Panache: Preparation
- Видео: Presenting with Panache: Presentation
- Видео: Presenting with Panache: Process
- Видео: Presenting with Panache: Presence
- Reading: Worksheet and Reading
- Reading: Final Project Prep Assignment: Setting a Sales Goal
- Reading: Final Project Prep: Knowledge Skill Discipline Framework
- Reading: Final Project Prep Assignment: Presenting with Panache
- Reading: Capstone Prep Assignment - Barter Project
- Видео: Barter Exercise
- Видео: Role Play: Barter Exercise
НЕДЕЛЯ 2
Week 2: Will You Marry Me?
Closing a deal is not as scary as many people make it out to be. How do you do close without feeling awkward or coming across as manipulative? We will challenge the notion that closing is a technique that salespeople have to learn.
2 видео, 2 материала для самостоятельного изучения
- Reading: The 3 Clear Points of Week 2
- Видео: Will You Marry Me?
- Discussion Prompt: Will You Marry Me?
- Reading: Capstone Prep Assignment - Barter Project
Оцениваемый: Final Project Prep: Will You Marry Me?
НЕДЕЛЯ 3
Week 3: Falling in Love with Brand You
As salespeople, we must care as much about post-sale discipline and skill as we do the sale itself. This requires entirely new skills and disciplines. So once you’ve won the customer, how do you get them to fall in love?
6 видео, 4 материала для самостоятельного изучения
- Reading: The 3 Clear Points of Week 3
- Видео: The Win/Loss Debrief
- Видео: Brand You
- Видео: Going Above and Beyond
- Видео: Course 3 Closing
- Reading: Worksheet and Readings
- Reading: Final Project Prep Assignment: Win/Loss Debrief
- Discussion Prompt: Win/Loss Debrief
- Reading: Capstone Prep Assignment - Barter Project
- Видео: Barter Update
Оцениваемый: Final Project Prep: Win/Loss Debrief
Оцениваемый: Final Project Prep: Falling in Love With Brand You
Оцениваемый: Let's Fall In Love Final Project
Часто задаваемые вопросы
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Авторы
Северо-Западный университет
Northwestern University is a private research and teaching university with campuses in Evanston and Chicago, Illinois, and Doha, Qatar. Northwestern combines innovative teaching and pioneering research in a highly collaborative environment that transcends traditional academic boundaries.
Стоимость
| Приобрести курс | |
|---|---|
| Получить доступ к материалам курса | Доступен |
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| Получить итоговую оценку | Доступен |
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