What does it mean to truly change something? How does one persuade others to change? How do we reduce roadblocks to change? In this course, you’ll learn about the barriers to change and how to become more effective in inspiring change within others and your organization. Professor Jonah Berger of the Wharton School has designed this course to help you understand the REDUCE framework, and shows you how to develop your skills of persuasion and influence. By the end of this course, you’ll know both the strengths and weaknesses of certain strategies for removing barriers in change, plus you'll learn how to leverage those strategies to achieve change in both business and in life.
Об этом курсе
The University of Pennsylvania (commonly referred to as Penn) is a private university, located in Philadelphia, Pennsylvania, United States. A member of the Ivy League, Penn is the fourth-oldest institution of higher education in the United States, and considers itself to be the first university in the United States with both undergraduate and graduate studies.
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Лучшие отзывы о курсе REMOVING BARRIERS TO CHANGE
A great course on removing barriers to change and Professor Jonah Berger has an engaging way of delivering the course content. Unfortunately there are only two courses on here by Professor Berger.
Great course! I learned a lot that is applicable in my everyday work in sales and business development. I would recommend this course to anyone, even people that do not work in business.
Appreciate the introduction of a framework to look at the barriers to change and also ways to remove these barriers. Also love the many examples provided.
A lot of interesting points were explained by the instructor in an easy to understand and implement way. Very helpful and informative course.
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