Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
Этот курс входит в специализацию ''Специализация Real-World Product Management'
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Об этом курсе
Чему вы научитесь
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Приобретаемые навыки
- Monetization Strategy
- A/B/n testing
- Customer Retention
- KPIs OKRs North Stars
- OODA Loops
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Advancing Women in Tech
AWIT, a 501(c)(3) nonprofit, was founded in 2017 to address the diversity gaps in tech industry leadership. It has years of experience hosting skills-based workshops and mentoring events, first around Silicon Valley, and later through its chapters in San Francisco, Seattle, Boston, New York, London, Paris, Berlin, Chennai, and online, with 16,000+ members at the time it first premiered on Coursera in 2020. Thanks to the sponsorship of Amazon Web Services and Coursera, AWIT proudly makes accessible to all Coursera learners its collective knowledge about how to succeed in the most sought-after roles in today's most dynamic industry.
Программа курса: что вы изучите
Invent and Simplify
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As AWS, AWIT, or you do new things, we accept that we may be misunderstood for long periods of time. Yet leaders like us know that sustained efforts will deliver results in the fullness of time.
Learn and Be Curious
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them. They employ indicators and metrics to orient and measure the impact of their discoveries and explorations. Finally, AWS, AWIP, and you are always willing to change or improve their indicators and metrics to maximize benefit and growth.
Deliver Results
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle. Never settle on your work for this course and throughout your career. Raise the bar for yourself and those around you.
Рецензии
- 5 stars76,19 %
- 4 stars18,36 %
- 3 stars3,40 %
- 2 stars2,04 %
Лучшие отзывы о курсе THE BUSINESS OF PRODUCT MANAGEMENT II
Once again like The Business of Product Management I, this course was also of the right complexity and pace for a new learner. Good work!
I learned a lot in this course and feel much more confident about going into a future career in product management. All of the videos and assignments were interesting and engaging.
Course helped me greatly understand the Finance part of Product Management, I was definitely lacking in that area.
very good concepts, with examples and exercises to practice. This is the closest you can get to experiencing PM function while in training. Highly recommended as part of this series.
Специализация Real-World Product Management: общие сведения
Learn product management using the same curriculum as Amazon and Google PMs! Gain insights to impress on your first (or next) product manager (PM) role.

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