Sponsored by AMAZON WEB SERVICES (AWS). Learn real-world PM lessons from Amazon, Tesla, Uber, WeWork, Zoom, the United States Armed Forces, Facebook, Google, Alphabet, Poshmark, Slack, Twitter, Headspace, Walmart Labs, Humana, Schwab, Allianz, Amex, Grohe, Amazon, Costco, Progressive, Activision, Yelp, H&M, Basecamp, Microsoft, and more!
от партнера
Специализация Real-World Product ManagementAdvancing Women in ProductОб этом курсе
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100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 2 из 4 в программе
Гибкие сроки
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Начальный уровень
Прибл. 14 часов на выполнение
Английский
Субтитры: Французский, Португальский (Европа), Русский, Английский, Испанский
Чему вы научитесь
Invent and Simplify. PMs require innovation. Explain how startups unseat powerful incumbents and how those incumbents stay relevant.
Learn and Be Curious. Learn about KPIs, Google-style OKRs, and Facebook-style North Stars. Master the statistical underpinnings of A/B/n testing.
Deliver Results. Increase customer retention, loyalty, and advocacy; monetize across the customer journey; show success with financial statements.
Приобретаемые навыки
Monetization StrategyA/B/n testingCustomer RetentionKPIs OKRs North StarsOODA Loops
Сертификат, ссылками на который можно делиться с другими людьми
Получите сертификат по завершении
100% онлайн
Начните сейчас и учитесь по собственному графику.
Курс 2 из 4 в программе
Гибкие сроки
Назначьте сроки сдачи в соответствии со своим графиком.
Начальный уровень
Прибл. 14 часов на выполнение
Английский
Субтитры: Французский, Португальский (Европа), Русский, Английский, Испанский
от партнера
Advancing Women in Product
AWIP, a 501(c)(3) nonprofit, was founded in 2017 to address the diversity gaps in tech industry leadership. It has years of experience hosting skills-based workshops and mentoring events, first around Silicon Valley, and later through its chapters in San Francisco, Seattle, Boston, New York, London, Paris, Berlin, Chennai, and online, with 16,000+ members at the time it first premiered on Coursera in 2020. Thanks to the sponsorship of Amazon Web Services and Coursera, AWIP proudly makes accessible to all Coursera learners its collective knowledge about how to succeed in the most sought-after roles in today's most dynamic industry.
Программа курса: что вы изучите
4 ч. на завершение
Invent and Simplify
Leaders expect and require innovation and invention from their teams and always find ways to simplify. They are externally aware, look for new ideas from everywhere, and are not limited by “not invented here." As AWS, AWIP, or you do new things, we accept that we may be misunderstood for long periods of time. Yet leaders like us know that sustained efforts will deliver results in the fullness of time.
4 ч. на завершение
15 видео ((всего 73 мин.))
5 ч. на завершение
Learn and Be Curious
Leaders are never done learning and always seek to improve themselves. They are curious about new possibilities and act to explore them. They employ indicators and metrics to orient and measure the impact of their discoveries and explorations. Finally, AWS, AWIP, and you are always willing to change or improve their indicators and metrics to maximize benefit and growth.
5 ч. на завершение
16 видео ((всего 83 мин.)), 2 материалов для самостоятельного изучения, 5 тестов
5 ч. на завершение
Deliver Results
Leaders focus on the key inputs for their business and deliver them with the right quality and in a timely fashion. Despite setbacks, they rise to the occasion and never settle. Never settle on your work for this course and throughout your career. Raise the bar for yourself and those around you.
5 ч. на завершение
14 видео ((всего 71 мин.)), 1 материал для самостоятельного изучения, 5 тестов
Рецензии
Лучшие отзывы о курсе THE BUSINESS OF PRODUCT MANAGEMENT II
от партнера EH13 февр. 2021 г.
I learned a lot in this course and feel much more confident about going into a future career in product management. All of the videos and assignments were interesting and engaging.
от партнера PR22 сент. 2020 г.
Running startup is tough. All the lessons covered here gave me valuable insights on where I am going wrong and how can I improve. Thanks
от партнера LM3 мар. 2021 г.
Course helped me greatly understand the Finance part of Product Management, I was definitely lacking in that area.
от партнера BK30 сент. 2020 г.
Loved all the topics and very relevant to practical product management.
Специализация Real-World Product Management: общие сведения
Created and offered by ADVANCING WOMEN IN PRODUCT (AWIP). Sponsored by AMAZON WEB SERVICES (AWS).
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