About this course: This course will cover the basic elements of designing and evaluating questionnaires. We will review the process of responding to questions, challenges and options for asking questions about behavioral frequencies, practical techniques for evaluating questions, mode specific questionnaire characteristics, and review methods of standardized and conversational interviewing.
Created by: University of Michigan
Taught by: Frederick Conrad, Ph.D., Research Professor, Survey Methodology
Institute for Social Research
Taught by: Frauke Kreuter, Ph.D., Professor, Joint Program in Survey Methodology
Adjunct Research Professor, Institute for Social Research
| Basic Info | Course 3 of 7 in the Survey Data Collection and Analytics Specialization |
| Commitment | 4-8 hours/week |
| Language | English |
| How To Pass | Pass all graded assignments to complete the course. |
| User Ratings |
Syllabus
WEEK 1
Introduction and Unit 1: Overview of Standardized Interviewing
Introduction; Different types of questions, Measurement error in questions: Bias and variance; Standardized and conversational interviewing; From specifying a concept to asking questions
6 videos, 11 readings
- Video: Introduction
- Reading: Slides Introduction
- Reading: Syllabus
- Reading: Help us learn more about you!
- Reading: Reading Assignments
- Reading: Enrollment Options
- Reading: Course Project and Peer Assessment
- Reading: Grading and Certification
- Reading: FAQs
- Reading: References/Resources
- Reading: Announcement Unit 1
- Video: Types of Questions
- Video: Measurement Error: Bias and Variance
- Video: Standardized Interviewing
- Video: Conversational Interviewing
- Video: Concept Specification
- Reading: Slides Unit 1
Graded: Quiz #1
WEEK 2
Unit 2: Response Process
Comprehension; Retrieval; Judgment; Response
4 videos, 2 readings
- Reading: Announcement Unit 2
- Video: Response Process: Comprehension
- Video: Response Process: Retrieval
- Video: Response Process: Judgment
- Video: Response Process: Response
- Reading: Slides Unit 2
Graded: Quiz #2
WEEK 3
Unit 3: Asking Factual Questions
Facts and quasi facts; Memory and recall; Asking sensitive questions; Mode, privacy and confidentiality
8 videos, 2 readings
- Reading: Announcement Unit 3
- Video: Facts and Quasi Facts
- Video: Memory and Recall: Reporting Behavioral Frequencies
- Video: Memory and Recall: Length of Reference Period
- Video: Memory and Recall: Comprehension and Retrieval
- Video: Asking Sensitive Questions
- Video: Asking Sensitive Questions: Techniques
- Video: Asking Sensitive Questions: Indirect Techniques
- Video: Mode, Privacy, and Confidentiality
- Reading: Slides Unit 3
Graded: Quiz #3
Graded: Course Project
WEEK 4
Unit 4: Measuring Attitudes
Context effects in attitude questions; Use of different scales; Offering don’t know options; Response order effects
7 videos, 2 readings
- Reading: Announcement Unit 4
- Video: Attitude Questions: Attitudes
- Video: Attitude Questions: Context Effects
- Video: Attitude Questions: Specific vs. General Evaluations
- Video: Attitude Questions; Agree Disagree Scales
- Video: Attitude Questions: Don't Know
- Video: Attitude Questions: Order Effects
- Video: All Questions: Response Options and Scales
- Reading: Slides Unit 4
Graded: Quiz #4
WEEK 5
Unit 5: Testing Questionnaires
Expert reviews and focus groups; Cognitive interviews; Behavior coding; Quantitative techniques
5 videos, 2 readings
- Reading: Announcement Unit 5
- Video: Pretesting Techniques: Expert Reviews and Focus Groups
- Video: Pretesting Techniques: Cognitive Interviews
- Video: Behavior Coding
- Video: Pretesting Techniques: Quantitative Techniques
- Video: Pretesting Techniques - Other Techniques
- Reading: Slides Unit 5
Graded: Quiz #5
WEEK 6
Unit 6: Putting It All Together
The questionnaire from start to finish; Things to put at the end; Mode Choice: Implementations for layout; Self-administered questionnaires
6 videos, 3 readings
- Reading: Announcement Unit 6
- Video: From Start to Finish: Putting Questions into a Questionnaire
- Video: Motivated Underreporting: Reports from Selected Research Studies
- Video: Main Questionnaire: Demographic Questions - Ending
- Video: Mode Choice: Implications for Layout
- Video: Self-Administered Questionnaires: Additional Requirements
- Video: Summary: Unit by Unit Take-Home Points
- Reading: Slides Unit 6
- Reading: Post-Course Survey
Graded: Final Exam
FAQs
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University of Michigan
The mission of the University of Michigan is to serve the people of Michigan and the world through preeminence in creating, communicating, preserving and applying knowledge, art, and academic values, and in developing leaders and citizens who will challenge the present and enrich the future.
Pricing
| Audit | Purchase Course | |
|---|---|---|
| Access to course materials | Available | Available |
| Access to graded materials | Not available | Available |
| Receive a final grade | Not available | Available |
| Earn a shareable Course Certificate | Not available | Available |
Ratings and Reviews
Useful, focused and complete content.
This course was exceptional helpful for my thesis research preparation and completion. :)
The course is useful. Help everybody who want to design a questionnaire. The course content an overview about methodological issues, measurement errors as a consequence of skip some considerations in design the questions or the mode chosen. The project of the course, which you have to draft a questionnaire speed up the learning process. In general, the course delivery what it is promise.
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TT
Really great course with very talented instructors. I knew nothing about the material before starting the course, but learned so much.