4.3 Market Segmentation

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From the course by University of Illinois at Urbana-Champaign
Customer Insights: Quantitative Techniques
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University of Illinois at Urbana-Champaign
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From the lesson
MODULE 4: Estimating the Size of the Market
This final module will expose learners to the techniques used to determine the market and sales potential for a new product or idea.

Meet the Instructors

  • James Lenz
    James Lenz
    Adjunct Professor
    Business Administration

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