Об этом курсе
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9 ratings
4 reviews
Protecting Business Innovations Via Trademark Intellectual property rights (IPR) has a great impact on innovation development and society. In Science, Engineering, and Business, we seek to create wealth through innovation in products, designs, manufacturing processes, and business systems or models. However, innovation leaders often FAIL to benefit from their discoveries and inventions when they are unable to adequately protect those innovations. This course provides learners with an understanding of how trademark laws can be used to protect business innovation using a combination of lectures and case examples for discussion. The course focus on protecting innovations with Trademark as one of several tools that can be used by companies to protect their brands and products. In additional to learning about how trademark law works in theory, we will also discuss situations in which trademark might not be effective in protecting innovations, and will focus on the legal issues involved from a practical business perspective rather than from a purely legal viewpoint. This course is one part of a four course series focusing on protection of business innovations using copyright, patent, trademark and strategy, and these four courses may be taken in any order that is most beneficial to students interested in learning about protecting innovation. Watch Course Overview: https://youtu.be/81adg1ZnbS4...
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Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
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Beginner Level

Начальный уровень

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Предполагаемая нагрузка: 1-2 hours/week

Прибл. 11 ч. на завершение
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English

Субтитры: English
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Beginner Level

Начальный уровень

Clock

Предполагаемая нагрузка: 1-2 hours/week

Прибл. 11 ч. на завершение
Comment Dots

English

Субтитры: English

Программа курса: что вы изучите

1

Раздел
Clock
2 ч. на завершение

Introduction to Trademark

Welcome to this course on Protecting Business Innovations via Trademark! How do companies protect their intellectual property, creative innovations and protect their brands from being copied? Over the next three weeks you will gain insight on how companies protect their brands & trademark through trademark law, registration, lawsuit and acquisition. As you go through the materials, you may have your own trademark related questions or scenarios that pop-up, feel free to post them in the discussion forum. Take some time to review the assignments, grading and general course guidelines for this course. Week 1 will cover the basics of trademark law and why local brands sometimes can beat international well–known brands with the same trademarks....
Reading
8 видео (всего 55 мин.), 3 материалов для самостоятельного изучения, 1 тест
Video8 видео
1.1 Course & Introduction to Trademark Overview3мин
1.2 Why is trademark important to business?7мин
1.3 How important are trademarks to society?9мин
1.4 What can be protected by trademark?6мин
1.5 Trademark Registration & Jurisdiction8мин
1.6 Trademark Rights & Litigation9мин
1.7 Introduction to Trademark Summary6мин
Reading3 материала для самостоятельного изучения
Course outline10мин
Assignments and grading10мин
Why 'Brand' is important to Apple?10мин
Quiz1 практическое упражнение
Introduction to Trademark Quiz16мин

2

Раздел
Clock
2 ч. на завершение

Trademark Global Issues and Challenges

In this week we will look at lawsuits of iPhone and iPad trademark violations in China. Remember trademark law is local, but businesses now are facing a big challenge in e-commerce because local brands can no longer be local if they have online shops. Trademark violation becomes an international issue and creates challenges one must strategically overcome....
Reading
9 видео (всего 72 мин.), 1 материал для самостоятельного изучения, 1 тест
Video9 видео
2.2 Trademark Usage & Priority8мин
2.3 Local vs Global Registration6мин
2.4 USA vs China Trademark Registration Lawsuits9мин
2.5 Risks of Losing Trademark Rights8мин
2.6 Cyberspace Trademark Issues8мин
2.7 Grey-Market Goods9мин
2.8 UK Passing Off Law9мин
2.9 Trademark Global Issues & Challenges Summary7мин
Reading1 материал для самостоятельного изучения
The Founder: A fast-food story10мин
Quiz1 практическое упражнение
Trademark Global Issues & Challenges Quiz16мин

3

Раздел
Clock
2 ч. на завершение

Trademark Infringement and defenses

In this week we mainly focus on trademark infringement and lawsuits which can last for more than 25 years, how judges will use trademark violations tests to evaluate infringement, and how big companies use strategy in brand acquisition to eliminate competition....
Reading
9 видео (всего 71 мин.), 2 материалов для самостоятельного изучения, 1 тест
Video9 видео
3.2 Trademark Infringement9мин
3.3 Trademark Infringement Defenses7мин
3.4 Trademark Violation Tests9мин
3.5 Ferrari vs Roberts Case8мин
3.6 Crocodile Wars Case6мин
3.7 New Balance China lawsuits9мин
3.8 Trademark lawsuit as a weapon9мин
3.9 Trademark Infringement & Defenses Summary6мин
Reading2 материала для самостоятельного изучения
Parody in Copyright course10мин
Comparison of the two tests10мин
Quiz1 практическое упражнение
Trademark Infringement & Defenses Quiz16мин

4

Раздел
Clock
3 ч. на завершение

Peer-graded Assignment

This is the final week of the course, let's put it all together through this peer review assignment to showcase how much you have learned!...
Reading
3 видео (всего 27 мин.), 2 материалов для самостоятельного изучения, 2 тестов
Video3 видео
Peer-graded assignment summary10мин
Protecting Business Innovations via Trademark Summary8мин
Reading2 материала для самостоятельного изучения
Please rate this course! :)10мин
Enroll in other Protecting Business Innovations course series10мин
Quiz1 практическое упражнение
Post Course Feedback38мин

Преподаватель

Theodore Henry King CLARK

Associate Professor
Information Systems, Business Statistics and Operations Management Department

О The Hong Kong University of Science and Technology

HKUST - A dynamic, international research university, in relentless pursuit of excellence, leading the advance of science and technology, and educating the new generation of front-runners for Asia and the world....

Часто задаваемые вопросы

  • Once you enroll for a Certificate, you’ll have access to all videos, quizzes, and programming assignments (if applicable). Peer review assignments can only be submitted and reviewed once your session has begun. If you choose to explore the course without purchasing, you may not be able to access certain assignments.

  • When you purchase a Certificate you get access to all course materials, including graded assignments. Upon completing the course, your electronic Certificate will be added to your Accomplishments page - from there, you can print your Certificate or add it to your LinkedIn profile. If you only want to read and view the course content, you can audit the course for free.

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