2.5 Alliances, Joint Venture & Licensing

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From the course by Гонконгский университет науки и технологий
Protecting Business Innovations via Strategy
2 ratings
Гонконгский университет науки и технологий
2 ratings
From the lesson
Move Fast or Get Passed
Small firms that lack resources of giants can create barriers by being faster and more flexible. Some large firms (i.e. Google & Amazon) also seek to use rapid innovation and change to create sustainable barriers to being copied.

Meet the Instructors

  •  Theodore Henry King CLARK
    Theodore Henry King CLARK
    Associate Professor
    Information Systems, Business Statistics and Operations Management Department