Advanced (OPTIONAL): Conjoint Analysis

From the course by Международная бизнес-школа IE
Pricing Strategy
413 ratings
Международная бизнес-школа IE
413 ratings
Course 2 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Determining Willingness to Pay

Meet the Instructors

  • Martin Boehm
    Martin Boehm
    Professor of Marketing
    Dean of IE Business School