Price Response Estimation

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From the course by Международная бизнес-школа IE
Pricing Strategy
412 ratings
Международная бизнес-школа IE
412 ratings
Course 2 of 5 in the Specialization Marketing Mix Implementation
From the lesson
Determining Willingness to Pay

Meet the Instructors

  • Martin Boehm
    Martin Boehm
    Professor of Marketing
    Dean of IE Business School