4.8 Key trends impacting Positioning (1/2)

From the course by Международная бизнес-школа IE
Positioning: What you need for a successful Marketing Strategy
224 ratings
Международная бизнес-школа IE
224 ratings
Course 2 of 5 in the Specialization Marketing Strategy
From the lesson
In the fourth module we speak about positioning itself. The positioning concept is analyzed and practical tools are shared to define it . Furthermore, key marketing strategies and market trends affecting positioning are offered.

Meet the Instructors

  • Ignacio Gafo
    Ignacio Gafo