1.4 Market environment analysis: Collaborators, Competitors and Company

Loading...
From the course by Международная бизнес-школа IE
Positioning: What you need for a successful Marketing Strategy
222 ratings
Международная бизнес-школа IE
222 ratings
Course 2 of 5 in the Specialization Marketing Strategy
From the lesson
Positioning introduction
In the first module, the positioning concept is introduced and connected to the Marketing Process. Moreover, the market environment analysis is covered and the reasons for going ahead with the positioning are outlined.

Meet the Instructors

  • Ignacio Gafo
    Ignacio Gafo
    Professor
    Marketing