Этот курс входит в специализацию ''Специализация Value Creation Through Innovation'
Innovation & Entrepreneurship - From Basics to Open Innovation
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Об этом курсе
4.5
Оценки: 45
This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space.
In this first part, From Basics to Open Innovation, the following areas are included: innovation and entrepreneurship basics; the Silicon Valley entrepreneurship model; the importance of failure; market analysis: how to engage with customers; and open innovation.
Программа курса: что вы изучите
Week
1Course introduction
In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation.
1 видео (всего 3 мин.)
1 видео
What is innovation and entrepreneurship?
In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.
5 видео (всего 30 мин.), 1 тест
5 видео
Why do we care?8мин
Innovation and entrepreneurship - definitions5мин
Where does innovation come from?5мин
How to drive innovation6мин
1 практическое упражнение
Introduction and definitions10мин
Week
2Teaching entrepreneurship
In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.
3 видео (всего 21 мин.)
The importance of faliure
How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.
3 видео (всего 22 мин.), 2 тестов
1 практическое упражнение
Teaching entrepreneurship and the importance of faliure10мин
Week
3Analyzing markets
Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.
6 видео (всего 38 мин.), 4 тестов
6 видео
What's a startup?6мин
Common mistakes6мин
Market segmentation7мин
TAM SAM SOM7мин
Beachhead market6мин
1 практическое упражнение
Analyzing markets10мин
Week
4Engage with customers
When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.
4 видео (всего 28 мин.), 3 тестов
4 видео
Customer interviews - part 27мин
Minimum viable product7мин
Experiments6мин
1 практическое упражнение
Engage with customers10мин
Преподавателя
Martin Vendel
DrKTH Royal Institute of Technology, Industrial Economics and Management
Frans Nauta
Visiting scholarUC Berkeley Haas School of Business
Mark Coopersmith
MBAUC Berkeley Haas School of Business
Andrew Isaacs
Adjunct ProfessorUC Berkeley Haas School of Business
О EIT Digital
EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future.
EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge.
EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme:
О специализации ''Value Creation Through Innovation'
This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization.
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