Об этом курсе
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This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space. In this first part, From Basics to Open Innovation, the following areas are included: innovation and entrepreneurship basics; the Silicon Valley entrepreneurship model; the importance of failure; market analysis: how to engage with customers; and open innovation....
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Intermediate Level

Промежуточный уровень

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Approx. 24 hours to complete

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Субтитры: English...
Globe

Только онлайн-курсы

Начните сейчас и учитесь по собственному графику.
Calendar

Гибкие сроки

Назначьте сроки сдачи в соответствии со своим графиком.
Intermediate Level

Промежуточный уровень

Clock

Approx. 24 hours to complete

Предполагаемая нагрузка: 4 hours/week...
Comment Dots

English

Субтитры: English...

Программа курса: что вы изучите

Week
1
Clock
3 минуты на завершение

Course introduction

In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation....
Reading
1 видео (всего 3 мин.)
Video1 видео
Clock
1 ч. на завершение

What is innovation and entrepreneurship?

In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups. ...
Reading
5 видео (всего 30 мин.), 1 тест
Video5 видео
Why do we care?8мин
Innovation and entrepreneurship - definitions5мин
Where does innovation come from?5мин
How to drive innovation6мин
Quiz1 практическое упражнение
Introduction and definitions10мин
Week
2
Clock
21 минута на завершение

Teaching entrepreneurship

In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship....
Reading
3 видео (всего 21 мин.)
Video3 видео
Toolset and skillset6мин
Entrepreneurial mindset6мин
Clock
3 ч. на завершение

The importance of faliure

How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business....
Reading
3 видео (всего 22 мин.), 2 тестов
Video3 видео
Pivoting8мин
The failure value cycle8мин
Quiz1 практическое упражнение
Teaching entrepreneurship and the importance of faliure10мин
Week
3
Clock
7 ч. на завершение

Analyzing markets

Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target....
Reading
6 видео (всего 38 мин.), 4 тестов
Video6 видео
What's a startup?6мин
Common mistakes6мин
Market segmentation7мин
TAM SAM SOM7мин
Beachhead market6мин
Quiz1 практическое упражнение
Analyzing markets10мин
Week
4
Clock
5 ч. на завершение

Engage with customers

When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product....
Reading
4 видео (всего 28 мин.), 3 тестов
Video4 видео
Customer interviews - part 27мин
Minimum viable product7мин
Experiments6мин
Quiz1 практическое упражнение
Engage with customers10мин

Преподавателя

Martin Vendel

Dr
KTH Royal Institute of Technology, Industrial Economics and Management

Frans Nauta

Visiting scholar
UC Berkeley Haas School of Business

Mark Coopersmith

MBA
UC Berkeley Haas School of Business

Andrew Isaacs

Adjunct Professor
UC Berkeley Haas School of Business

О EIT Digital

EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme: ...

О специализации ''Value Creation Through Innovation'

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

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