Об этом курсе: This Innovation and Entrepreneurship course focuses on the interconnection between entrepreneurial thinking and innovation. Specifically, we look at models used in Silicon Valley to grow both start-up companies as well as innovation inside large organizations. Bringing together top Haas School of Business, UC Berkeley faculty, this course addresses critical areas for successful growth, including design thinking, open innovation, business models, product-market fit, and financing. This course will teach you how to think like an entrepreneur and provides the models, tools and frameworks to further develop your business or idea. An emphasis will be placed on the IT space. In this first part, From Basics to Open Innovation, the following areas are included: innovation and entrepreneurship basics; the Silicon Valley entrepreneurship model; the importance of failure; market analysis: how to engage with customers; and open innovation.
Для кого этот курс: This course is for first year Master students. Note that as a consequence, quiz questions are more exam questions where you have to construct the answer based on the principles that are taught in the web lectures, rather than to recall the literal text of the teacher.
Автор: EIT Digital
Преподаватели: Martin Vendel, Dr
KTH Royal Institute of Technology, Industrial Economics and Management
Преподаватели: Frans Nauta, Visiting scholar
UC Berkeley Haas School of Business
Преподаватели: Mark Coopersmith, MBA
UC Berkeley Haas School of Business
Преподаватели: Andrew Isaacs, Adjunct Professor
UC Berkeley Haas School of Business
| Уровень | Intermediate |
| Язык | English |
| Как пройти курс | Чтобы пройти курс, выполните все оцениваемые задания. |
| Оценки пользователей |
Программа курса
НЕДЕЛЯ 1
Course introduction
In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation.
1 видео
What is innovation and entrepreneurship?
In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.
5 видео
- Видео: Why do we care?
- Видео: Innovation and entrepreneurship - definitions
- Видео: Where does innovation come from?
- Видео: How to drive innovation
Оцениваемый: Introduction and definitions
НЕДЕЛЯ 2
Teaching entrepreneurship
In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.
3 видео
- Видео: Toolset and skillset
- Видео: Entrepreneurial mindset
The importance of faliure
How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.
3 видео
- Видео: Pivoting
- Видео: The failure value cycle
Оцениваемый: Leveraging failure
Оцениваемый: Teaching entrepreneurship and the importance of faliure
НЕДЕЛЯ 3
Analyzing markets
Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.
6 видео
- Видео: What's a startup?
- Видео: Common mistakes
- Видео: Market segmentation
- Видео: TAM SAM SOM
- Видео: Beachhead market
Оцениваемый: Market segmentation
Оцениваемый: TAM SAM SOM
Оцениваемый: Multi criteria analysis and beachhead market
Оцениваемый: Analyzing markets
НЕДЕЛЯ 4
Engage with customers
When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.
4 видео
- Видео: Customer interviews - part 2
- Видео: Minimum viable product
- Видео: Experiments
Оцениваемый: Customer interview
Оцениваемый: Minimum viable product
Оцениваемый: Engage with customers
НЕДЕЛЯ 5
Closed vs. open innovation
Open Innovation, a term coined by Professor Hank Chesbrough, is a frequently used but little understood term. In this module, the history of open innovation and its mechanics in comparison to traditional ‘closed’ innovation is explained.
6 видео
- Видео: Closed innovation system
- Видео: Case Xerox
- Видео: Open innovation
- Видео: Case transistor and iPod
- Видео: IP and source of innovation
Оцениваемый: Closed vs. open innovation
Оцениваемый: Closed vs. open innovation
НЕДЕЛЯ 6
The changing landscape
When comparing open and closed innovation we also need to take the general development into account. Businesses and organizations today work under quite different conditions compared to 25 years ago. You will in this module learn what these changes are and how open innovation matches the changing needs.
3 видео
- Видео: The triple helix framework
- Видео: The business model and open innovation frameworks
Оцениваемый: Business model vs. technology
Open innovation at work
Implementing open Innovation demands more than a shift in culture and may be a major challenge for any organization. You will in this module learn from cases and gain an understanding of the benefits of open innovation and work with a framework for its application.
4 видео
- Видео: The story of IBM
- Видео: Open innovation culture
- Видео: Open innovation companies
Оцениваемый: An open innovation culture
Оцениваемый: The changing landscape and open innovation at work
Course completion
We have now come to the final small module, in essence comprising the exam. Well done and good luck with the exam.
1 видео
Оцениваемый: Exam
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Авторы
EIT Digital
EIT Digital is a pan-European education and research-based open innovation organization founded on excellence. Its mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future.
EIT Digital provides online "blended" Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 reputable universities of technology around Europe. The universities all together deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge.
EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. These are the courses in the online programme:
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