Об этом курсе
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Английский

Субтитры: Английский, Арабский

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Гибкие сроки

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Промежуточный уровень

Прибл. 25 часа на выполнение

Английский

Субтитры: Английский, Арабский

Программа курса: что вы изучите

Неделя
1
3 минуты на завершение

Course introduction

In this first out of two EIT Digital Innovation & Entrepreneurship courses given by UC Berkeley Haas School of Business you will learn the basics regarding Innovation & Entrepreneurship, Market Analysis and Customer Engagement as well as Open Innovation.

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1 видео ((всего 3 мин.))
1 видео
1 ч. на завершение

What is innovation and entrepreneurship?

In this module, you will get an overview of the definitions and differences between innovation and entrepreneurship and how the two work in conjunction to create dynamic startups.

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5 видео ((всего 30 мин.)), 1 тест
5 видео
Why do we care?8мин
Innovation and entrepreneurship - definitions5мин
Where does innovation come from?5мин
How to drive innovation6мин
1 практическое упражнение
Introduction and definitions10мин
Неделя
2
21 минуты на завершение

Teaching entrepreneurship

In this module the question Can entrepreneurship be taught? is discussed. You will also learn about the importance and relation between the skillset, toolset and mindset of entrepreneurship.

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3 видео ((всего 21 мин.))
3 видео
Toolset and skillset6мин
Entrepreneurial mindset6мин
3 ч. на завершение

The importance of faliure

How can failure be utilized as a resource when creating new ventures? In this module you will learn how to utilize and learn from failure in the development of new business.

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3 видео ((всего 22 мин.)), 2 тестов
3 видео
Pivoting8мин
The failure value cycle8мин
1 практическое упражнение
Teaching entrepreneurship and the importance of faliure10мин
Неделя
3
7 ч. на завершение

Analyzing markets

Product-market fit is a fundamental aspect of a successful launch of both startups as well as new products and services within established companies. In this module, you will learn how to analyze markets when searching for potential segments to target.

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6 видео ((всего 38 мин.)), 4 тестов
6 видео
What's a startup?6мин
Common mistakes6мин
Market segmentation7мин
TAM SAM SOM7мин
Beachhead market6мин
1 практическое упражнение
Analyzing markets10мин
Неделя
4
5 ч. на завершение

Engage with customers

When you have an idea about what markets to target, then the next step is try to verify the basic assumptions though customer interaction. You will in this module learn how to get the most out of such interviews and avoid common pitfalls. At the end of this module, you will have a framework for understanding customer needs, establishing market opportunity and creating a minimum viable product.

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4 видео ((всего 28 мин.)), 3 тестов
4 видео
Customer interviews - part 27мин
Minimum viable product7мин
Experiments6мин
1 практическое упражнение
Engage with customers10мин
Неделя
5
3 ч. на завершение

Closed vs. open innovation

Open Innovation, a term coined by Professor Hank Chesbrough, is a frequently used but little understood term. In this module, the history of open innovation and its mechanics in comparison to traditional ‘closed’ innovation is explained.

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6 видео ((всего 26 мин.)), 2 тестов
6 видео
Closed innovation system3мин
Case Xerox4мин
Open innovation5мин
Case transistor and iPod3мин
IP and source of innovation5мин
1 практическое упражнение
Closed vs. open innovation10мин
Неделя
6
2 ч. на завершение

The changing landscape

When comparing open and closed innovation we also need to take the general development into account. Businesses and organizations today work under quite different conditions compared to 25 years ago. You will in this module learn what these changes are and how open innovation matches the changing needs.

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3 видео ((всего 18 мин.)), 1 тест
3 видео
The triple helix framework5мин
The business model and open innovation frameworks3мин
2 ч. на завершение

Open innovation at work

Implementing open Innovation demands more than a shift in culture and may be a major challenge for any organization. You will in this module learn from cases and gain an understanding of the benefits of open innovation and work with a framework for its application.

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4 видео ((всего 16 мин.)), 2 тестов
4 видео
The story of IBM3мин
Open innovation culture4мин
Open innovation companies3мин
1 практическое упражнение
The changing landscape and open innovation at work10мин
1 ч. на завершение

Course completion

We have now come to the final small module, in essence comprising the exam. Well done and good luck with the exam.

...
1 видео ((всего 1 мин.)), 1 тест
1 видео
1 практическое упражнение
Exam30мин

Преподаватели

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Martin Vendel

Dr
KTH Royal Institute of Technology, Industrial Economics and Management
Avatar

Frans Nauta

Visiting scholar
UC Berkeley Haas School of Business
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Mark Coopersmith

MBA
UC Berkeley Haas School of Business
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Andrew Isaacs

Adjunct Professor
UC Berkeley Haas School of Business

О EIT Digital

EIT Digital is a pan-European organization whose mission is to foster digital technology innovation and entrepreneurial talent for economic growth and quality of life. By linking education, research and business, EIT Digital empowers digital top talents for the future. EIT Digital provides online and blended Innovation and Entrepreneurship education to raise quality, increase diversity and availability of the top-level content provided by 20 leading technical universities around Europe. The universities deliver a unique blend of the best of technical excellence and entrepreneurial skills and mindset to digital engineers and entrepreneurs at all stages of their careers. The academic partners support Coursera’s bold vision to enable anyone, anywhere, to transform their lives by accessing the world’s best learning experience. This means that EIT Digital gradually shares parts of its entrepreneurial and academic education programmes to demonstrate its excellence and make it accessible to a much wider audience. EIT Digital’s online education portfolio can be used as part of blended education settings, in both Master and Doctorate programmes, and for professionals as a way to update their knowledge. EIT Digital offers an online programme in 'Internet of Things through Embedded Systems'. Achieving all certificates of the online courses and the specialization provides an opportunity to enroll in the on campus program and get a double degree. Please visit https://www.eitdigital.eu/eit-digital-academy/ ...

О специализации ''Value Creation Through Innovation'

This specialization covers the basics of Innovation and Entrepreneurship courses in the EIT Digital Master Program. The program aims to educate students and deliver entrepreneurs with the right business skills and sense. UC Berkeley Haas School of Business and KTH Royal Institute of Technology are the academic partners in this Innovation and Entrepreneurship specialization....
Value Creation Through Innovation

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  • Зарегистрировавшись на сертификацию, вы получите доступ ко всем видео, тестам и заданиям по программированию (если они предусмотрены). Задания по взаимной оценке сокурсниками можно сдавать и проверять только после начала сессии. Если вы проходите курс без оплаты, некоторые задания могут быть недоступны.

  • Записавшись на курс, вы получите доступ ко всем курсам в специализации, а также возможность получить сертификат о его прохождении. После успешного прохождения курса на странице ваших достижений появится электронный сертификат. Оттуда его можно распечатать или прикрепить к профилю LinkedIn. Просто ознакомиться с содержанием курса можно бесплатно.

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