This introductory course is developed for high level business people (and those on their way) who want a broad understanding of new Information Technologies and understand their potential for business functions (e.g. marketing, supply change management, finance). This is not a course for people looking for guidance on how to become a deep technical expert or implement these technologies.
Об этом курсе
Карьерные результаты учащихся
22%
14%
12%
Карьерные результаты учащихся
22%
14%
12%
от партнера

Ратгерский университет штата Нью-Джерси
Программа курса: что вы изучите
INTRODUCTION TO DIGITAL TRANSFORMATION
This module will introduce business professionals to the concept and underlying trends of Digital Transformation as they relate to business strategy and especially to customer engagement. Compared to the earlier industrial revolutions, the so called fourth revolution, Digital Transformation, opens opportunities, creates challenges and requires new and creative cross functional collaboration at a much accelerated trajectory. Business leaders need to have an understanding of Digital Transformation and assess the current state of their companies regarding the use, misuse, or lack of the new technologies. The module provides the comprehensive understanding of the technology driven revolution and frameworks to discuss and implement digital transformation projects that can include VR/AR, Big Data, Artificial Intelligence, the Internet of Things and Blockchain technologies.
AUGMENTED, VIRTUAL AND MIXED REALITY
This module discusses Virtual Reality (VR), Augmented Reality (AR) and everything in-between. We will start by identifying changes in the media market and the impact they had on consumers based on the interaction provided. We then will explore technologies and buzzwords, and finally, we will look at examples of how these technologies are used in the real world today and discover clues for leveraging them in our own environments.
INTERNET OF THINGS
This module introduces fundamental concepts, terms and technologies behind Internet of Things and how they are being used to improve business processes and specifically marketing and customer retention. We will demonstrate different applications and products that are leading the market and how marketers can think about this technology as an opportunity to attract and retain customers. The customer journey model will be introduced and used for the IoT scenario as a general tool for leading a digital transformation.
ARTIFICIAL INTELLIGENCE AND BIG DATA
This module provides an overview of the key terms and technologies about “Big Data” and “Artificial Intelligence (AI)” and how these technologies allow new ways of customer engagement and management. It promotes a discussion about ethical and moral implications around Artificial Intelligence. Examples from different industries about the use of big data and AI are provided.
Рецензии
Лучшие отзывы о курсе NEW TECHNOLOGIES FOR BUSINESS LEADERS
I believe that, new technologies will reorganize companies. This reorganization name is Digital Renaissance for me. This course really supports business leaders' future perspective positively.
A good introduction and engaging lecturer. Could perhaps do with a few more concrete examples not just tailored to the marketing but also to manufacturing could make this a 5-star course.
really cool course interesting and helpful knowledge, serious content.\n\nthis course shifted my mindset to digitalisation. moreover it gave me how to do it.\n\nstrongly recommend
The topics are interesting, however I feel, that many of them are repeated in multiple videos. Also seeing the lecturer looking around the camera does not help with focus.
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