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Отзывы учащихся о курсе Введение в неврологию потребителя и нейромаркетинг от партнера Копенгагенская школа бизнеса

4.7
Оценки: 1,089
Рецензии: 278

О курсе

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Лучшие рецензии

MP

Jul 15, 2018

Great course if you are a beginner in the domain of neuromarketing. Explained in a very simple language. Will definitely recommend it to anyone who wants to start learning about neuromarketing

S

Nov 06, 2019

I really liked this course and learned here. I would like to thank Professor.Thomas Zoëga Ramsøy. I would highly recommend this course for students doing research in neuromarketing.

Фильтр по:

201–225 из 271 отзывов о курсе Введение в неврологию потребителя и нейромаркетинг

автор: Shaun P

Jan 08, 2018

While the readings are pretty intense, and require a lot of time, the video content and quality of information is high and worth the time investment.

автор: Cat W

Jul 28, 2017

A very interesting seminar in which I have learned a lot. The information was presented very well and explained well for non-specialist learners with different professional background (in my case the linguistic and teaching sector). Good material provided. I might have wished for more and shorter videos and more testing opportunities in order to be forced to learn harder. Nevertheless a great experience, thank you Copenhagen Business School!

автор: Tharaka d S

Jun 12, 2018

Great course, would be helpful if there is more clarity rather than always having to go through research work

автор: Sushiv M

Nov 21, 2017

Extremely insightful course and great structure in terms of providing relevant details on the topic. As a digital marketer, I was just hoping for a slight more in-depth detail on lead into marketing where the course focused more on the brain functions and it's relevance. But nonetheless, two thumbs up!

автор: Helen K

Jun 25, 2018

It was great, only the 2 links for youtube videos seemed not to work, so I went to search them by myself. Luckily found them by the topic and year. Thank you for your work and keep the education coming :)

автор: Arunkumar S

May 06, 2018

Very good overview to Consumer Neuroscience and Neuromarketing touching upon all the right topics right from the science of it to ethics of applied neuroscience.

автор: Phoebe Y

Jun 26, 2017

Good intro course to Neuromarketing with lots of hands on case studies.

автор: Jose M

Dec 03, 2016

MUY BIEN

автор: Maria-Anastasia A

Dec 14, 2017

I found the t

автор: Mikkel L

Aug 23, 2017

A

автор: Barbara W

May 12, 2018

a very interesting class. The professor was never boring. I enjoyed the interviews. I recommend this course.

автор: Frank K

Nov 05, 2017

Great course! It provided a solid initial understanding of the field of Neuromarketing and its potential.

автор: Jonathan N

Mar 30, 2017

Great course to start learning about consumer neuroscience, the drop-down is that the videos are extremely superficial while the readings (included inside the compendium) are highly technical and advanced

автор: Adriana R P

Dec 05, 2016

Los temas fueron abordados de forma sencilla para su mejor entendimiento. Me gustaría que la velocidad de habla del expositor fuese un poco más lenta pues a veces proporciona mucha información en muy poco tiempo; sin embargo, esto se resuelve con las transcripciones.

Las lecturas fueron excelentes y acorde al nivel del curso. Me interesaría un curso sobre técnicas de neurociencias del consumidor un poco más especializado.

автор: Vanessa C

Jul 05, 2017

This course contains valuable knowledge if you are interested in consumer behavior on a neurological level beyond the typical Consumer Psychology/Behavior courses offered at other institutions. Great content!

автор: Abdullah S A

Dec 20, 2016

What I loved in this course is its ability to combine, illustrates and discus to distinct fields into one course that is really interesting.

автор: Oriol H

Aug 08, 2017

Interesting course. Somehow i was expecting less scientific approach and more marketing approach, but it's a good and interesting course to begin with.

автор: 韩涵

Feb 14, 2017

Although I still don't know how do I apply these into my work directly, I have to say it is a quite interesting class.

автор: Jordi R

Jan 18, 2017

Very interesting subject, although there were some difficult topics!

автор: Dwayne W J

Oct 31, 2016

A ton of great information and resources.

автор: Tetiana K

Apr 13, 2018

Very interesting and useful course for begginers

автор: Tenaz S C

Nov 02, 2016

This course was too biologically technical, but I loved it. From a marketer's point of view, there was such amazing information on consumer behaviour.

автор: Pierre G

Nov 03, 2016

As titled, this is just an introduction course to neuromarketing but very helpful to understand the potential of this new area. The course opens doors and with complementary courses on how works the brain and how to measure the brain signals, it will help a new generation of (neuro)managers to transform their business activities, as well as their personal knowledge of... themselves :-)

автор: Diana S

Sep 28, 2017

At first I was very very excited with this course. So many novel concepts. The biology part was a little hard to follow, but with some help from YouTube all cleared :).

Then I confess I've lost some of the interest. It didn't have anything to do with the course, which is quite consistent. Only with me realizing it was impossible to apply most of it to my day to day. Also, it turns out I'm not that much into marketing. I was more attracted to the chemistry / psychology part.

автор: Pablo V

Jun 02, 2017

I think the course is an excellent introduction to the topics of neuromarketing and consumer neuroscience, as well as to how the brain actually works.

The only reason why I do not give the course a score of 5 out of 5 is the fact that the discussion forums were not really followed by the moderators. I just asked 2 or 3 questions and they were never answered, nor were questions made by other peers.

But taking this fact apart, I think the course is excellent overall.