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Вернуться к Введение в неврологию потребителя и нейромаркетинг

Отзывы учащихся о курсе Введение в неврологию потребителя и нейромаркетинг от партнера Копенгагенская школа бизнеса

4.7
звезд
Оценки: 2,249
Рецензии: 596

О курсе

How do we make decisions as consumers? What do we pay attention to, and how do our initial responses predict our final choices? To what extent are these processes unconscious and cannot be reflected in overt reports? This course will provide you with an introduction to some of the most basic methods in the emerging fields of consumer neuroscience and neuromarketing. You will learn about the methods employed and what they mean. You will learn about the basic brain mechanisms in consumer choice, and how to stay updated on these topics. The course will give an overview of the current and future uses of neuroscience in business....

Лучшие рецензии

PL
23 июня 2020 г.

This was truly a deep and research-oriented course. This helped me in getting ahead with so much knowledge and skills. Thank you, CBS for coming up with something so creative and innovative like this!

AM
15 июля 2020 г.

Thoroughly enjoyed the course. A total new dimension for me, as far as marketing in concerned. Very well organized and demonstrated by the Instructor. The reference will help me in further studies.

Фильтр по:

151–175 из 587 отзывов о курсе Введение в неврологию потребителя и нейромаркетинг

автор: Marica D

2 сент. 2020 г.

Very useful to start to understand what neuroscience and neuromarketing are about, where are they applied and what to do to start to enter in this field.

автор: Fabio Z

14 мар. 2021 г.

A good course for beginners and advanced students of neuromarketing. Can be studied in surface as well as in depth according to your style. Recommended!

автор: Arusa S

31 мар. 2020 г.

The instructor explained the concepts with simple words and a lot of case studies that normal people can relate to. Enjoyable and easy to follow course.

автор: Karina B

30 мар. 2020 г.

It was an unexpectedly to see that it is a hi-ended quality course, which has a lot of good materials to start with if you are out of this field at all.

автор: JONATHAN A S Z

14 окт. 2020 г.

Un curso que me enseño y entregó mucha información valiosa respecto a cómo las personas se relacionan con las marcas a nivel consciente e inconsciente.

автор: Franco R B

12 сент. 2020 г.

Great course! Is so clear and easy to understand, mainly for people looking forward to study a related career or simply combine it with your daily job.

автор: Camelia E

11 апр. 2020 г.

Thank you very much. A very insightful and resourceful course. It was not difficult to keep pace with despite my not being too familiar with the topic!

автор: Hans O O

14 авг. 2019 г.

Muchas gracias por estructurar un curso con Pedagogía fácil de estudiar y con alto contenido profesional, mis felicitaciones al Dr. Thomas Zöega Ramsey

автор: Joseline G

24 сент. 2020 г.

Me encanto este curso!!

Me parece que la información es muy clara, los ejemplos y las pláticas con los expertos son muy enriquecedores. Aprendí mucho.

автор: varun

22 окт. 2017 г.

The course really did get me to understand the behavior part of a purchase and a;so what actually goes at the back of the head.Very informational.

автор: Sharon D

26 мая 2017 г.

I loved the course! I think interviews should be a little shorter or at least a bit more dinamic. The tests at the end of each week are very easy.

автор: Ngapoko T

16 июня 2020 г.

Learnt so much over the time of this course. Learnt and understood why and how how brain works when purchasing things that sometimes we dont need

автор: Sarah C

1 сент. 2020 г.

Really interesting course, learned a lot about how we make choices, that I can use in the workplace as a Marketing Manager. Took a lot of notes!

автор: Alexandra T

30 нояб. 2019 г.

Really informative, I found it really interesting as I took Clinical Neuroscience at uni and this applies nicely to my current job in marketing.

автор: Aileen V

18 июля 2020 г.

Muy interesante, útil y definitivamente me llevo muchos conocimientos y aprendizaje que estoy segura que podré poner en práctica en mi carrera.

автор: Dia P

18 мая 2020 г.

I had a great time during this course! It was a great learning experience. It deepened my interest in the field of consumer behavior for sure.

автор: Gerardo B R

28 апр. 2020 г.

The course was very insightful, well paced, great instructor, very graphical examples and real live feedback throughout the various interviews

автор: Muhammad B

4 июля 2020 г.

For anyone really interested, do not miss the readings. Read everything that is provided, it's a must for getting the most out of this course

автор: Miguel A M

1 окт. 2020 г.

Great class, I would like it to have a harder method of grading at the end. but it was a great introduction to Neuromarketing, very helpful

автор: Giorgia B

5 мар. 2019 г.

I loved it. It's full of new information and subject to study further. Personally I would have added even more case studies to the lessons,

автор: Cecil V

1 мар. 2021 г.

I loved everything about this course. Great Prof, great material, great learning pace. I am excited to take another neuromarketing course!

автор: Vedha B

1 окт. 2020 г.

This course seemed a bit difficult initially but was made simple and interesting with all the lecture videos, case studies and interviews.

автор: Aishwarya R

10 июня 2020 г.

A wonderful course for with very informative interview sessions of business leaders and researchers.

My first step towards neuromarketing.

автор: Mikael A

5 нояб. 2016 г.

Finally a course on the subject, good insights and format with short videos on theory mixed with interviews with experts within the field.

автор: Kayra C T

5 авг. 2017 г.

Great! it was perfect for me. many really interesting videos and reading materials to fully understand what neuromarketing is all about.